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1,[object Object],Observation,[object Object],Our world is suffering from increasing societal challenges,[object Object],1,[object Object]
Generous Minds introduction
3/17/10,[object Object],3,[object Object]
3/17/10,[object Object],4,[object Object]
Armoede / kloof arm rijk,[object Object]
3/17/10,[object Object],6,[object Object]
Generous Minds introduction
3/17/10,[object Object],8,[object Object]
9,[object Object],Vision,[object Object],Societal challenges can only be solved successfully by using the power of profitable business models,[object Object],9,[object Object]
10,[object Object],FIFTEEN - Social Enterprise Restaurant. Founded by Jamie Oliver in 2002. Purpose: empower young people who need a 2nd chance to establish their place in the world. Fifteen London:   ,[object Object],	100.000 gents a year,[object Object],	2007 turnover 4.000.000 £,[object Object],	250.000 £ contribution to Foundation,[object Object],	75% of graduates are still chefs,[object Object],source: www.fifteen.net (November 2009),[object Object]
JCDecaux,[object Object],In 1964 Jean-Claude Decaux invented the concept of street furniture, combining a public services with advertising.,[object Object],In 2009 no.1 worldwide in street furniture,[object Object],[object Object]
1 M advertising panels
300 M people reached dailysource: www.jcdecaux.com, Oct 2009,[object Object],11,[object Object]
Green Wheels,[object Object],Founded in 1995 with 3 cars in Rotterdam. In 2009:,[object Object],[object Object]
1000 locationsConsumer benefits:,[object Object],[object Object]
pay per useSocietal benefits:,[object Object],[object Object]
less traffic jam
2000 kg CO2 reduction per subs. source: www.greenwheels.nl,[object Object],Oct 2009,[object Object],12,[object Object]
Program of Dutch insurer Achmea. Get your drivers license, a car and extra safe driving courses, all in one. Social benefit: most serious accidents involve young drivers. Less accidents and injuries, less insurance claims,[object Object]
EcoATM,[object Object],140 millioncellphonessold in the US in 2007, only 10% wererecycled,[object Object],EcoATM Concept:,[object Object],Customerfeeds ATM old mobile phone, ATM analyses device, assignsvalue, customerreceives store credit, orcandonateamount to charity,[object Object],Business Opportunity ATM:,[object Object],12 billion dollars is currently in drawers across America in the form of old phones.,[object Object],Source: www.ecoatm.com Oct 2009,[object Object]
15,[object Object],Observation,[object Object],Consumers are ready for it.,[object Object],15,[object Object]
Eight out of ten people are willing to change their consumption habits if it can help make tomorrow’s world a better place to live (83%),[object Object], (2009 Edelman goodpurpose study),[object Object]
choosing between two brands of similar quality & price, a social purpose ranks highest,[object Object],(2009 Edelman goodpurpose study),[object Object]
64% would recommend a brand that supports a good cause (up from 52% last year),[object Object],(2009 Edelman goodpurpose study),[object Object]
71% think brands and companies spend too much on advertising and marketing and should put more into good causes – up almost 10 percentage points ,[object Object],(2009 Edelman goodpurpose study),[object Object]
66% of people believes it is no longer enough for corporations to simply give money away to a good cause; they need to integrate good causes into their day-to-day business,[object Object],(2009 Edelman goodpurpose study),[object Object]
21,[object Object],Observation,[object Object],Good business: ,[object Object],An evolution from CSR -> CSM -> CSI,[object Object],21,[object Object]
Better performance?  ,[object Object],“Sustainability and ethics will be further integrated in the business model rather than as ‘add-ons’ to existing activities. Businesses recognise that demonstrating their accountability will be part of the new ‘licence to operate’…”,[object Object],“The shape of business the next 10 years”, research report CBI, November 2009, www.cbi.org.uk,[object Object]
23,[object Object],Opportunity,[object Object],Companies can adopt societal challenges and transfer them into sustainable new revenue drivers,[object Object],23,[object Object]
3/17/10,[object Object],24,[object Object]
25,[object Object],Mission,[object Object],We transform societal challenges into sustainable & profitable new products, brands and organizations,[object Object],25,[object Object]
26,[object Object],Service,[object Object],We identify, create and implement  product-market-society (PMS)  combinations,[object Object],GM,[object Object],26,[object Object]
27,[object Object],Generous Minds 5 P’s,[object Object],Philosophy,[object Object],Professionals,[object Object],Passion,[object Object],Partners,[object Object],Process,[object Object],27,[object Object]
28,[object Object],Philosophy,[object Object],We believe in the power of doing good,[object Object],Generosity as the new currency, integrated in our business and daily lives,[object Object],We believe that any societal challenge can be solved successfully by using the power of both creativity and profitable business models,[object Object],28,[object Object]
29,[object Object],Professionals,[object Object],Generous Minds is anexclusive diverse group of creatives, business professionals and entrepreneurs,[object Object],We team up with partners that want to make a difference ,[object Object],Our Innovation Directors tailor the best team for each project and manage until the phase of success ,[object Object],29,[object Object]
30,[object Object],Passion,[object Object],We have a passion for brand and product innovations that contribute to both society and the bottom-line,[object Object],We work with corporates, small businesses, governments and NGOs,[object Object],30,[object Object]
31,[object Object],Partners,[object Object],We invest in each project, in various forms,[object Object],Our entrepreneurial involvement guarantees a shared focus on real returns,[object Object],31,[object Object]

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