1. 101
Getting to Know the Basics
Presented by
Gerald Tang, Columbia University
EACE Technology Committee

2. About Me
 Assistant Director, Center for Career
Education, Columbia University
 Director of Technology and Information
Management, EACE
 Board of Directors, Career Counselor
Technology Forum
Follow Me:
 @geraldtang
 Linkedin.com/in/geraldtang
 About.me/gerald.tang
 Pinterest.com/geraldtang/
 Tout.com/u/geraldtang
 Google+
 Facebook

3.  Group of people all tweet about the same
topic using a specific hashtag (#EACE)
 Follow the conversation:
 Go to Tweetchat.com
 Type in #EACE Hashtag
 Join the conversation using #EACE
 Monday, April 29, 2013
 12:00-1:00pm EST
 Topic: Innovative ways to market your
career programs with students
Twitter Chat

4.  What is Twitter?
 Account Setting
 Twitter Lingo
 Twitter Usage
 Twitter Chat
Agenda Today

5.  Information Network made up of 140-
character messages called Tweets
 Follow people
 Discover breaking news and latest trends
What is Twitter?

6.  https://twitter.com/signup
 Enter your full name, email address, and
a password
 Click Sign up for Twitter
 Select a username (be consistent with your social
media brand - Bio)
 Click Create my account
 Check your confirmation email
Setting up a Twitter account

7. Tweet: A 140-character message
Retweet (RT): Take a twitter message from someone else and
rebroadcasts that same message to your followers. Gives credit to
original posters and helps generate an engaged following
Direct Message (DM): a direct messaging service within Twitter
allows you to send those that you follow personal messages that are
140-characters
Feed: The stream of tweets you see on your homepage. It includes
updates from users you follow
Handle: Your username (e.g. @geraldtang)
Hashtag: A way to denote a topic of conversation or participate in a
larger linked discussion (e.g. #EACE). A hashtag helps others to
discover your Tweets and aggregates all Tweets that include that
hashtag
Twitter Basics

8.  Advertise your account to your audience through email, your
website, other social networks, print pieces, etc
 Follow other relevant Twitter accounts so that others can start
following your account
 Respond to and engage with your followers
 Check your “@ replies” and Direct Messages (DM) so that you can
respond to those that Tweet you
 Images: You can Tweet images directly through Twitter
 Share articles, event information and news regularly
 Follow & engage in conversations using #Hashtags
Tweeting 101

9. # Hashtag
@ Call out usernames (@EACEPR)
#FF Stands for "Follow Friday.
Twitter users often suggest who
others should follow on Fridays
by tweeting with the hashtag
#FF
DM Direct Message
These Tweets are private
between the sender and recipient.
Full List:
https://support.twitter.com/articles/166337
Twitter Glossary

10.  LMK Let me know
 OMG Oh my god
 LOL Laugh out loud
 RT Retweet
 MT Modified Tweet
 FTW For the win
 BTW By the way
 IMHO In my humble opinion
 <3 Express my affection
Twitter Lingo

11.  Tweets
 Retweet
 Modified Tweet (MT)
 Mentions
Tweeting for real?

12. URL Shortener
 Goo.gl
 Bitly.com
Increase Your Followers – Twitter Directories
 Twiends
 WeFollow
 Twellow
Social Media Management Tools
 Hootsuite, TweetDeck
 http://dashburst.com/best-social-media-management-tools/
Analytics and Boost your followers
 http://twittertoolsbook.com/10-awesome-twitter-analytics-
visualization-tools/
Useful Tools for Twitter

13.  Group of people all tweet about the same
topic using a specific Hashtag (#EACE)
 Follow the conversation:
 Go to Tweetchat.com
 Type in #EACE Hashtag
 Join the conversation using #EACE
 Monday, April 29, 2013
 12:00-1:00pm EST
 Topic: Innovative ways to market your
career programs with students
Twitter Chat

14. Questions?
Feel free to type your questions in the chat box
Follow Us on Twitter:
 EACE: @EACEPR, #EACE
 @geraldtang
 Email me at gt2257@columbia.edu
Q & A