Sandra Matty
31
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Personal Information
Unternehmen/Arbeitsplatz
Washington D.C. Metro Area, Michigan United States
Beruf
Social Strategy Manager
Branche
Advertising / Marketing / PR
Webseite
http://www.twylah.com/s_tank_matty
Info
Leverage qualitative and quantitative research to map content strategies that support and extend brand marketing initiatives across social communities in compelling and culturally relevant ways. Execute social media strategies, social business models, content strategies, and communication protocols. Drive fan engagement and user acquisition with integrated paid, earned, and owned strategies for fully integrated, "always-on" executions. Produce social media brand playbooks outlining social brand voice and tone, content strategy, channel-specific best practices, and key resources/processes. Oversee publishing of content calendar, engagement opportunities, and content strategy.
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