A slightly long winded presentation about designing presentations, dealing with the dirty word in deck design: Content.

1. ♥
DESIGN YOUR CONTENT
LOVE YOUR CONTENT
a slightly long winded design presentation about designing presentations.

2. In short, it’s a love story.

3. About not being afraid of how much content
your client provided you, making peace with the
fact that you have to use all of it, and paying
attention to the little details.

4. ( And I mean every, single, little detail. )

5. But don’t worry, there’s a happy ending.

6. You get a great looking presentation.
And all your content gets to stay.

7. Most of the tips and guides
about presentations talk about design,
without really talking about content.

8. So let’s talk about content.

9. How to unpack it.

10. How to break it apart.

11. And reassemble the pieces
Into something that satisfies both you
the designer and has all the charts
and information and all of the words
you want.

12. First.

13. KNOW YOUR AIM
and your audience. You’re speaking to a
certain demographic, designing with a certain
client in mind. There are different ways to
appeal and present different products.

14. There’s appealing to designers.

15. And appealing to customers
of a company who are targeting
a specific look.

16. AND APPEALING TO CORPORATIONS
who have a brand to uphold but also plenty of content that they need on
their presentations. The moral of the story is, one kind of design doesn’t apply
to everything, read the content, know what it’s about, and find a look that suits
the company as well as the audience.
MAKE IT HAPPEN INC.

17. After that...

18. BREAK IT DOWN
to the most important aspects. What are your
clients trying to say? What’s necessary and
what’s unnecessary?

19. If it’s a long spiel like the one that was going
to go on and on on the last slide, don’t be
afraid to take some info to another slide.

20. See? It’s simple.
And while we’re at it, extract info
and make them bite-sized.
VISUALIZE
SIMPLIFY
ORGANIZE

21. And finally.

22. LESS IS MORE...
...but sometimes more can be more too.
If there’s a chunk of information that you
absolutely cannot cut up, don’t be afraid to lay
it out and let it fill up the page. But remember
to emphasize what’s important.

23. Because let’s face it, sometimes there’s text that you’ve been told that you absolutely can’t cut and
meddle with. Doesn’t mean you can’t let the people who don’t want to read a mountain of text know
what’s going on in the text. Show people what’s important. Summarize on a separate layout, illustrate
what’s going on in the text, emphasize with size, color. And of course that old stand-by, call outs.
SHOW PEOPLE WHAT’S
IMPORTANT
( Make the text work for you, and on a similar note... )

24. Show, don’t tell. Grab all those numbers and make it cool.

25. Engage the audience.
Like we’re hopefully doing here with you.

26. Just to recap...
KNOW YOUR AIM
BREAK IT DOWN
LESS IS MORE
Don’t panic and...
Relax if you can’t exactly do...

27. ( I swear this is the last slide. )

28. Do what you’d want to see.
Have fun with the design.
Love your content.
♥

29. OW
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HIS
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Icon credits to: Sergi Delgado, hatayas, Dmitriy Lagunov, Simple Icons of The Noun Project
Photos credits to: M_Kinchloe, Clappstar from Flickr