3. About not being afraid of how much content
your client provided you, making peace with the
fact that you have to use all of it, and paying
attention to the little details.
13. KNOW YOUR AIM
and your audience. You’re speaking to a
certain demographic, designing with a certain
client in mind. There are different ways to
appeal and present different products.
15. And appealing to customers
of a company who are targeting
a specific look.
16. AND APPEALING TO CORPORATIONS
who have a brand to uphold but also plenty of content that they need on
their presentations. The moral of the story is, one kind of design doesn’t apply
to everything, read the content, know what it’s about, and find a look that suits
the company as well as the audience.
MAKE IT HAPPEN INC.
22. LESS IS MORE...
...but sometimes more can be more too.
If there’s a chunk of information that you
absolutely cannot cut up, don’t be afraid to lay
it out and let it fill up the page. But remember
to emphasize what’s important.
23. Because let’s face it, sometimes there’s text that you’ve been told that you absolutely can’t cut and
meddle with. Doesn’t mean you can’t let the people who don’t want to read a mountain of text know
what’s going on in the text. Show people what’s important. Summarize on a separate layout, illustrate
what’s going on in the text, emphasize with size, color. And of course that old stand-by, call outs.
SHOW PEOPLE WHAT’S
IMPORTANT
( Make the text work for you, and on a similar note... )
28. Do what you’d want to see.
Have fun with the design.
Love your content.
♥
29. OW
D
A
LO
N
HIS
DT
K
EC
D
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Icon credits to: Sergi Delgado, hatayas, Dmitriy Lagunov, Simple Icons of The Noun Project
Photos credits to: M_Kinchloe, Clappstar from Flickr