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Google-Friendly Link Building
Tactics For Online Sellers
Thursday 20th February 2014
Steve Morgan
morganonlinemarketing.co...
Meet
Danny
Sullivan

“Believe me, I know that quality link building is hard.”
(Quote source: http://searchengineland.com/l...
…And it’s getting harder…
• Google Penguin

(Image source: http://www.flickr.com/photos/antarcticabound/5220534077/)
@stev...
…And harder…
• Unnatural link penalties & the disavow tool

@steviephil

#OSWCardiff
The moral of the story?

Your inbound link profile should be
100% by-the-book!

@steviephil

#OSWCardiff
I know, it’s daunting…

…but that doesn’t mean it’s impossible
(Image source: http://www.flickr.com/photos/45195228@N05/45...
Google-friendly Link Building
• Outlining a strategy…

• Think of everything you do
(not just as a business,
but as indivi...
Google-friendly Link Building
Giveaways

Competitions
Brands’ Sites

Associations

Product-specific Sites

Guides
Charitie...
Associations
Impact?
High
Easy?
Yes (if applicable)

@steviephil

#OSWCardiff
Certifications
Impact?
High
Easy?
Kind of…

@steviephil

#OSWCardiff
Charities
Impact?
High
Easy?
Kind of…

@steviephil

#OSWCardiff
Sponsorship
Impact?
Medium
Easy?
Yes (if applicable)

@steviephil

#OSWCardiff
Competitions & Giveaways
Impact?
High
Easy?
Kind of…

From: http://www.koozai.com/blog/branding/using-competitions-for-inc...
Brands’ Sites

Impact?
High

Easy?
Yes (if
applicable)
@steviephil

#OSWCardiff
Brands’ Sites

Impact?
High

Easy?
Yes (if
applicable)
@steviephil

#OSWCardiff
(Image source:
http://www.flickr.com/photos/dakotilla/2099623043/)

Product-specific Sites
Impact?
Medium to High
Easy?
Ki...
Suppliers
Impact?
Medium
Easy?
Yes

@steviephil

#OSWCardiff
Testimonials

Impact?
Medium to High
Easy?
Yes
@steviephil

#OSWCardiff
Testimonials

Impact?
Medium to High
Easy?
Yes
@steviephil

#OSWCardiff
Other Domains
Impact?
High

Easy?
Yes

other-domain-you-own-A.co.uk
another-domain-you-own-B.net

301

yourmainsite.co.uk
...
Mentions
Without
Links
Impact?
Varies
Easy?
Sort of…

Some Google Alerts alternatives:

• Talkwalker
• Fresh Web Explorer ...
Interlinking
Impact?
Medium
Easy?
Yes

morganonlinemarketing.co.uk

seono.co.uk

@steviephil

#OSWCardiff
Double-check Social Profiles
Impact?
Low

Easy?
Yes!

(So easy…!)
@steviephil

#OSWCardiff
Creative/Funny 404 Pages
Impact?
Medium
Easy?
Yes…

(Image sources:
http://econsultancy.com/blog/9525-16-creative-404pages...
April Fools /
Joke Pages

producten.hema.nl

Impact?
High
Easy?
Yes… well…
@steviephil

#OSWCardiff
Hopefully you’ve learnt something new…

(Image source: http://www.flickr.com/photos/english106/4357529719/)
@steviephil

#...
…But if not, then…!

(Image source: http://www.flickr.com/photos/meginsanity/7397313124/)
@steviephil

#OSWCardiff
Anchor text in 2014
• Joe Bloggs
• Joe Bloggs Ltd
• joebloggs.co.uk



• Exact match: e.g.
buy [something] online



• “...
Anchor text in 2014
click here
Joe Bloggs

joebloggs.co.uk
John Doe (employee)

Visit Website

Joe Bloggs

Joe Bloggs Ltd
...
@steviephil

(Image source:
http://www.hallaminternet.com/2013/moz-skydiving/)

Moz T-shirt
Giveaway!

#OSWCardiff
Thank you!

My blog: SEOno.co.uk
Twitter: @steviephil
morganonlinemarketing.co.uk
(Almost) all images used via Creative Co...
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Google-Friendly Link Building Tactics For Online Sellers | Online Seller Wales

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Veröffentlicht am

A talk I gave at Online Seller Wales' OSWCardiff event (#OSWCardiff) providing white-hat link building tactic recommendations for eCommerce site owners, especially looking at opportunities where links might be sitting under your nose and there for the taking, such as links from association websites, links from the sites of the brands that you sell, gaining links from having funny/creative 404 pages and many more.

Veröffentlicht in: Business
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Google-Friendly Link Building Tactics For Online Sellers | Online Seller Wales

  1. 1. Google-Friendly Link Building Tactics For Online Sellers Thursday 20th February 2014 Steve Morgan morganonlinemarketing.co.uk
  2. 2. Meet Danny Sullivan “Believe me, I know that quality link building is hard.” (Quote source: http://searchengineland.com/link-building-means-earning-hard-links-not-easy-links-123767) (Image source: http://www.flickr.com/photos/chiropractic/7158937439/) @steviephil #OSWCardiff
  3. 3. …And it’s getting harder… • Google Penguin (Image source: http://www.flickr.com/photos/antarcticabound/5220534077/) @steviephil #OSWCardiff
  4. 4. …And harder… • Unnatural link penalties & the disavow tool @steviephil #OSWCardiff
  5. 5. The moral of the story? Your inbound link profile should be 100% by-the-book! @steviephil #OSWCardiff
  6. 6. I know, it’s daunting… …but that doesn’t mean it’s impossible (Image source: http://www.flickr.com/photos/45195228@N05/4553277701/) @steviephil #OSWCardiff
  7. 7. Google-friendly Link Building • Outlining a strategy… • Think of everything you do (not just as a business, but as individuals) • Sometimes there are link building opportunities sitting right under your nose… (Image source: http://www.flickr.com/photos/caroslines/771414038/) @steviephil #OSWCardiff
  8. 8. Google-friendly Link Building Giveaways Competitions Brands’ Sites Associations Product-specific Sites Guides Charities PR Interlinking Sponsorship Guest Blogging Other Domains Mentions Without Links Blogging Testimonials 404 Pages Blog Commenting Certifications Forum Contributions Social Profiles @steviephil Suppliers April Fools/Joke Pages #OSWCardiff
  9. 9. Associations Impact? High Easy? Yes (if applicable) @steviephil #OSWCardiff
  10. 10. Certifications Impact? High Easy? Kind of… @steviephil #OSWCardiff
  11. 11. Charities Impact? High Easy? Kind of… @steviephil #OSWCardiff
  12. 12. Sponsorship Impact? Medium Easy? Yes (if applicable) @steviephil #OSWCardiff
  13. 13. Competitions & Giveaways Impact? High Easy? Kind of… From: http://www.koozai.com/blog/branding/using-competitions-for-increased-traffic-links-and-brand-awareness/ @steviephil #OSWCardiff
  14. 14. Brands’ Sites Impact? High Easy? Yes (if applicable) @steviephil #OSWCardiff
  15. 15. Brands’ Sites Impact? High Easy? Yes (if applicable) @steviephil #OSWCardiff
  16. 16. (Image source: http://www.flickr.com/photos/dakotilla/2099623043/) Product-specific Sites Impact? Medium to High Easy? Kind of… Musical Instruments (Other Instruments) (Other Drum Accessories) @steviephil Drums Drumsticks #OSWCardiff
  17. 17. Suppliers Impact? Medium Easy? Yes @steviephil #OSWCardiff
  18. 18. Testimonials Impact? Medium to High Easy? Yes @steviephil #OSWCardiff
  19. 19. Testimonials Impact? Medium to High Easy? Yes @steviephil #OSWCardiff
  20. 20. Other Domains Impact? High Easy? Yes other-domain-you-own-A.co.uk another-domain-you-own-B.net 301 yourmainsite.co.uk yet-another-domain-you-own-C.com (Image source: http://www.flickr.com/photos/creative_stock/3400669616/) @steviephil #OSWCardiff
  21. 21. Mentions Without Links Impact? Varies Easy? Sort of… Some Google Alerts alternatives: • Talkwalker • Fresh Web Explorer (by Moz) • mention @steviephil #OSWCardiff
  22. 22. Interlinking Impact? Medium Easy? Yes morganonlinemarketing.co.uk seono.co.uk @steviephil #OSWCardiff
  23. 23. Double-check Social Profiles Impact? Low Easy? Yes! (So easy…!) @steviephil #OSWCardiff
  24. 24. Creative/Funny 404 Pages Impact? Medium Easy? Yes… (Image sources: http://econsultancy.com/blog/9525-16-creative-404pages-to-inspire-you-to-overhaul-yours) @steviephil #OSWCardiff
  25. 25. April Fools / Joke Pages producten.hema.nl Impact? High Easy? Yes… well… @steviephil #OSWCardiff
  26. 26. Hopefully you’ve learnt something new… (Image source: http://www.flickr.com/photos/english106/4357529719/) @steviephil #OSWCardiff
  27. 27. …But if not, then…! (Image source: http://www.flickr.com/photos/meginsanity/7397313124/) @steviephil #OSWCardiff
  28. 28. Anchor text in 2014 • Joe Bloggs • Joe Bloggs Ltd • joebloggs.co.uk  • Exact match: e.g. buy [something] online  • “…See our range of [somethings] today!”  (Image source: http://www.flickr.com/photos/aurelienbreeden/5933138565/) @steviephil #OSWCardiff
  29. 29. Anchor text in 2014 click here Joe Bloggs joebloggs.co.uk John Doe (employee) Visit Website Joe Bloggs Joe Bloggs Ltd  JB’s range of… www.joebloggs.co.uk http://www.joebloggs.co.uk buy something online buy something buy something buy something online buy something online buy something online buy something buy something online buy something online buy something online @steviephil #OSWCardiff 
  30. 30. @steviephil (Image source: http://www.hallaminternet.com/2013/moz-skydiving/) Moz T-shirt Giveaway! #OSWCardiff
  31. 31. Thank you! My blog: SEOno.co.uk Twitter: @steviephil morganonlinemarketing.co.uk (Almost) all images used via Creative Commons @steviephil licence #OSWCardiff

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