Web 2.0 Presentation

Unleashing the Power of Web 2.0 How to get the most out of the “New” Internet Prepared for What is Web 2.0 What is Social Media What is Social Networking Stats – LinkedIn, Twitter, Facebook, MySpace, etc Social Media/Networking Strategy Branding - How to become a the next Kleenex or Band-Aid of your space How to get started Benefits For Sales/Account Reps – Generating leads, prospecting How to use – Indeed, jigsaw, zoominfo, For Recruiters – Web Sourcing techniques Sourcing Strategies for CDI Found my prospect/candidate – now what? Tips for contacting Conclusion What in the Wide World is Web 2.0???? Wikipedia defines it as: quot;
Web 2.0quot;
is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups (site with many feeds/sources) and folksonomies (picture sharing). A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. (http://en.wikipedia.org/wiki/Web_2.0) Web 2.0 is a collection of technologies that allows users to interact with online content. This means Web surfers are no longer bound by the static experience of Web 1.0. These tools engage users by letting them participate in, control and guide their online visit. Some of the most popular Web 2.0 applications include: social networks, blogs, podcasts, and online video. Widespread adoption of Web 2.0 in America indicates that Web users have become more sophisticated and desire a personalized experience. ■ By 2012, the number of people reading blogs, at least once a month, is expected to grow to 145 million. ■ The number of people who visit social networks at least once a month is projected to increase to 115 million by 2013 . ■ Podcast audience will increase 251% by 2012. ■ Online video consumers will include 88% of Internet users by 2012. Quick Profile of Internet Users ■ As of 2009, there were 199.2 million Internet users. ■ 55% of adult Americans have high-speed Internet connections at home. ■ Research by Pew Internet found 72% adults go online on a daily basis. ■ 34% of Internet users are always connected, using internet services away from the home. ■ 18.8 million people used the Internet to search for a job in December 2008. ■ 34% of active job seekers visit company websites to search and apply for jobs. ■ 19% of people use a social networking site daily. ■ Over 30% of social network users are college graduates What is Social Media? According to Wikipedia: Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). (http://en.wikipedia.org/wiki/Social_media) Examples of Social Media Forums and Online Communities (yahoo.groups, google.groups, etc) Blogs Social Networks (facebook, myspace, etc) Multimedia Sharing (YouTube, Flickr, Picaso, etc) Digg RSS readers Microblogging (Twitter, Jaiku, Plurk) Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore) Blogger (222 million) Facebook (200 million) MySpace (126 million) Wordpress (114 million) Windows Live Spaces (87 million) Yahoo Geocities (69 million) Flickr (64 million) hi5 (58 million) Orkut (46 million) Six Apart (46 million) What are Social networks? According to Wikipedia: A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Popular methods now combine many of these, with Facebook widely used worldwide; MySpace, Twitter and LinkedIn being the most widely used in North America; (http://en.wikipedia.org/wiki/Social-networking) Networking 2.0. The days of blind resume searching and generalized branding messages are over. It is all about who you know, and who they know. The two most important online networks for recruiting are Facebook and LinkedIn. These online networks provide very different types of user engagement. Facebook is used to connect classmates and old friends, while LinkedIn is purely for professional use. Social Network Stats Great reference for up-to-date stats: http://socialmediastatistics.wikidot.com/start According to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn Generation Y was a somewhat different story. Three-quarters of 15-to-29-year-olds used MySpace, 65% used Facebook, 14% used Twitter and 9% used LinkedIn. Generation X, 30-to-44-year-olds, and baby boomers, 44-to-65-year-olds, connected on LinkedIn more than any demographic. Nine in 10 older social network users, which Anderson Analytics called the WWII generation, used Facebook, and 17% tweeted. When it came to why social networkers joined a social network, however, the reasons were similar from generation to generation. Sizable percentages of every age group wanted to keep in touch with friends, have fun or stay in contact with family, or had been invited by someone they knew. The youngest users were most likely to be interested in fun and friends, while family contact appealed more to older social networkers. Top Worldwide Sites unique visitors (June, 2009). Source: comScore Google Sites: 844 million Microsoft Sites: 691 million Yahoo! Sites: 581 million Facebook: 340 million Wikimedia Foundation sites: 303 million AOL: 280 million eBay: 233 million CBS Interactive: 186 million Amazon: 183 million LinkedIn “the site’s traffic is up in the recession. It hit 76 million members and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, Adage, March 2 Almost 50 million users total (approx. 50/50 USA vs. rest of world) All about people who are talking about themselves Growing by 2 million members each month (one per second!) 12.5% are senior management (C and V level) About 10 million people have only 1 connection! Only 160,000 users have 500+ connections (about 0.2%) Approximately 571,000 are recruiters (corporate + third party) out of 1,5 million recruiters worldwide Roughly 25 million (about a third) have ten or fewer connections: Almost 10 million people have only 1 connection! Only 52,700 users have 500+ connections (about 0.2%) People who use LinkedIn properly do get leads and prospects. A small business owner received 15% of leads from LinkedIn Lawyers have joined LinkedIn in droves to achieve new business Many businesses report securing one or two new clients from LinkedIn MySpace ~300 MM+ users, 100% social, 100% “talking about themselves” Twitter  According to Compete, the growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors. Source: Mashable/Compete, Jan 9, 2009  Demographics of Twitter: Lots of stats here: 11% of online adults use Twitter or update their status online  Twitter users are mobile, less tethered by technology, Pew Research, Feb 12 90 million on Twitter, a free social networking and micro-blogging service to publish 140 characters long text-based posts (called “tweets”) to websites, mobile devices, etc. Facebook As of Sept 09 General Growth More than 400 million active users and growing 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older User Engagement Average user has 130 friends on the site More than 6 billion minutes are spent on Facebook each day (worldwide) More than 40 million status updates each day More than 10 million users become fans of Pages each day Applications More than 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 3 million events created each month More than 45 million active user groups exist on the site Social Media Strategy What are new Web usages? ,[object Object]

They meet in different places – social networks, blogs, forums

They share content and spread the voice – viral videos, blogs, Twitter

People read blogs and consume more user generated content

People tend to take part in online conversations and are happy to communicate with brandsWhy set up a Social Media Strategy? ,[object Object]

Communities getting smarter, more informed, more organized

Networking through online communities stronger than ever

Branding your company and yourselfThe Ultimate Effect ,[object Object]

Initiate curiosity and drive people to generate awareness

Get your brand (yourself and company) out to the peopleBuilding your Brand – Being the next Band-Aid or Kleenex In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. A brand offers the customer a guarantee and then delivers on it. Viral Marketing – allowing your message to disperse among your community and out to other communities within your network – via blog, twitter, LinkedIn, Facebook, etc.. How do I get started? ,[object Object]

Create Group or join groups of interests

Build trustListening Post Get a Google account and get Google Reader. Go to Technorati and/or Google Blogsearch. Find the search bar and put in: -Your name in quotes.-Your company name (if that matters).-Your competition’s name.- keywords to your industry. A Social Hub or Two Go to FriendFeed. Build an account and add your blog, your Flickr photos, your Upcoming.org, and your whatever-you’re-doing-on-the-Web into it. This is another way to share out what you’re doing, but also another place where conversations are happening that you might not see if you’re not there with another kind of listening post. Some Social Network Outposts At this point, my top 3 choices for social networks are: -LinkedIn – for professional networking.-Facebook – for social circles.-Twitter– for everyday conversation and networking. On those sites, amongst other things, be sure to point links back to your primary site or your blog. Thread the needle for people. What to Do With It All This is partially difficult to answer, as it’s up to you what your goals are for using social media. But some of the things you can do once you have this all in place are: -Learn who’s talking about you (or your company, or the other keywords you put into your reader), and engage them in conversation on their site. -Make relationships with others before you need them on social networks. -Find other professionals in your field, or in unrelated fields on social networks. -Connect with old friends and business colleagues. -Discover new people through reading and learning, and follow the media they make on the various networks, and/or in Friendfeed. -Learn more about your competitors through the media they make, and discover where you can build more value. With a good core blog, you can further reinforce this positive brand. Have conversations on Twitter, share your pictures, guest post and comment. Participate in forums that relate to what you do and your audience. Above all where you want connections to be made, use a consistent avatar, picture, nickname and style. Connect all the profiles back to your blog, and where appropriate link out to the social media sites. Growing your LinkedIn Network - Being a Linked-In Open Networker (LION) Search LinkedIn for colleagues and classmates Auto-scan your Webmail (Gmail, Yahoo, Hotmail, AOL, etc.) and Outlook for contacts Use “Discover your contacts” at least once a month Upload new contacts regularly using the Outlook toolbar Build your Network Quickly – ,[object Object]

You can import any or all of your Outlook or Webmail (Google, AOL, Yahoo) contacts to LinkedInLinkedIn Groups Directory ,[object Object]

Have access to all those who join – it’s your group!

Join other groups – monitor discussions

See where the experts are and networkWhy create your own group? LinkedIn Groups are free to create and boost your niche candidate pipelines People are more likely to accept a group invite than a personal networking connection You can send a message to everyone in your group, even if they are not your direct connections It's a great destination to include in your signature file Prequalify members by obtaining detailed information listed in their profile If your group content is good it can drive viral marketing (word of mouth) Groups are an easy way to build your brand in your target niche almost overnight Offer immense value to your target audience. Groups can be focused and adjusted on-the-fly, responding to your community's needs in a timely way. Gain your audience's trust and attention, particularly if you offer valuable insights or information they don't get elsewhere. Group Discussions are an excellent way to engage your target community in a conversation. You can even have several different groups, one for each of your niches. Sales and Recruiters = Offense and Defense = Team CDI Communication critical to success Provide Recruiting team with information to succeed Provide Sales with vetted candidates Time = $ so be as efficient in your disciplines as possible. YOU are the EXPERT A client placement is a Homerun or Touchdown for Team CDI – Everyone involved WINS For Sales/Account Mgrs One of the best ways to find targeted industry professionals is a combined search of related job titles and company names (use tools like Indeed or SimplyHired to find). www.Indeed.com Indeed.com is a search engine for jobs, allowing job seekers to find jobs posted on thousands of company career sites and job boards. Find similar jobs – various titles for that job – Companies looking for that job – Locations - Breakdown on Employers and Staffing agencies looking for that job Create a RSS feed to monitor future jobs from a company or in the job in general Analytics on a particular Job trend – see if a demand www.SimplyHired.com Same as Indeed, but breaks down into more detail. www.Zoominfo.com - Expand your list of relevant companies to target –especially under-the-radar players Shows. Free and premium service – Free service provides Company name, info, summary, job openings, employee names, list of competitors, News articles, etc. The premium service provides email address/contact info. But you can probably figure out how to get that info, like company email address, just by using some other people finding/locating techniques within this presentation www.Jigsaw.com – interactive site – you put in your contact and you get access to someone else’s. Swap database of employee info – like a electronic rolodex where everyone can share provide they participate. try company search.(All choices are in the Search menu atop the homepage.) Find people being talked about by sales people and/or other recruiters You can mix industry/subindustry, geography down to local level, etc., in your criteria. Downloadble company lists (free company data) Run your search on 2 million companies www.linkedin.com – great tool for gathering intelligence on your targeted accounts and prospects. ,[object Object]

Current employees, new employees, and former employees (assuming they are in LinkedIn of course)

Common job titles, recent promotions and changes

Popular profilesTargeting such searches to blogs will often get you additional useful intelligence WIN THE WAR. The National Sales Executive Association has conducted a survey on how many sales you can get depending on how many times you contact your prospects. Their statistics show that most sales are made from the 5th contact through the 12th contact. Here is the data they have compiled about on which prospect contact the sale is made: Cumulative 2% of sales are made on the 1st contact 2%3% of sales are made on the 2nd contact 5%5% of sales are made on the 3rd contact 10%10% of sales are made on the 4th contact 20%80% of sales are made on the 5th - 12th contact100% With these statistics in mind, structure the mix of your calls to maximize success. The first calls require 50 attempts to succeed while fourth contact calls require only 10 attempts to succeed. Follow-through drives results. CALL ACCOUNTS RECEIVABLE OR PAYROLL. Employees in these departments are taught to answer telephones and return messages. Customer service is important to their job function. They will talk with anyone. Ask some questions and get a lot of useful information before asking to transfer to another extension. E-MAIL A FOLLOW-THROUGH. An e-mail follow-through to your listener greatly increases the chance of a return call. I encourage you to turn on the return receipt requested feature in your e-mail software. Knowing that the listener opened your e-mail is a very valuable when making the next telephone call. The subject line should reference the voice mail and have a date stamp: quot;
Follow-through on Tuesday's voice mailquot;
or quot;
My xx/xx/xxxx voice mailquot;
. An email follow-through builds recognition with your listener. Try to Get the following from Hiring Manager during discussion of Requirement ,[object Object]

Preferred or Nice to have keywords that would elevate a candidate to the top of the list

Companies that are off-limits to recruit from (some can’t recruit from their clients, or have no hire agreements in place with other companies)

Any additional buzz words or keywords to considerFor Recruiters Where is your candidate??? Welcome to Web Based Recruiting ,[object Object]

Social Networks (LinkedIn, MySpace, Facebook, Twitter, Xing, Blogs, etc)

Groups, Associations, and Conferences

Web 2.0 Presentation

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Web 2.0 Presentation