SlideShare ist ein Scribd-Unternehmen logo
1 von 167
Downloaden Sie, um offline zu lesen
1
What to expect from this
presentation?
20 eye-catching facts about social
media around the world.

>1.000 facts & figures about social
media in more than 30 countries.

Topics cover main adoption & usage,
brand interactions, role of employees in
using social media and much more.
For questions, feedback and remarks,
please contact:

Prof. Steven Van Belleghem
Managing partner InSites Consulting
Steven@InSites.eu

Twitter: @steven_insites
Studied countries




9027 consumers (age 15+) across 35 countries, representative for the online population
within country on gender, age and e-commerce.
Data collected on online research panels, field in Q2 2011.


                                                          Feedback: @Steven_insites
                                                                                         4
Awareness of Facebook
is close to 100%
More than 1 billion people
(>70% of internet population)
use social networks.




                                5
People use more than Facebook.
In Europe, people join on average
1,9 social networks. In USA it’s 2,1;
Brazil 3,1 and India 3,9.
Average Facebook session lasts
37 minutes, Twitter 23 minutes.
More than 400 million people use
Facebook daily.




                                   7
There is a big
Twitter paradox:
80% is aware
of Twitter, only 16%
is using it.




                       8
Vkontakte is big
in Eastern Europe:
55% awareness,
39% penetration.




                     9
Difficult for new social networks to succeed.
60% does not want any new social networks.
93% is happy with what they have and won’t
in- or decrease.




                                                10
40%                                                     EUROPE
                                                         LinkedIn
            High




                       35%
                                                                 Twitter


                       30%

                                                                                                       Facebook
                       25%                                   Vkontakte
        Intention to




                                                                                        Big social networks
          Increase




                                          Netlog
                       20%            Tagged
                                   Orkut
                                              Xing
                                      Ning Hyves
                                                 Badoo
                                                                                        will get bigger and small
                       15%
                             Hi5
                                   QZone
                                                                                        ones will get smaller.
                                     Bebo
                                                   MySpace
                       10%           Friendster



                        5%
            Low




                        0%
                             0%                   10%                 20%     30%          40%   50%              60%


                                   Low                       Current network penetration                            High


N Europe = Min 43 – Max 4968 / F = If member of social network




                                                                                                                           11
People connect
online with their
offline friends.
People love to
connect to people.




                     12
>50% of social
network users
are connected
to brands.




                 13
Offline brand
experiences are
the main online
conversation
starters.




                  14
People become a fan on
Facebook because they
like the product, not
because of advertising.



                          15
36% posted content
about a brand on
social networks.



                     16
Consumers want to be
in the boardroom. 44%
is asking to take part in
co-creation of products
& advertising.




                            17
Positive experiences
are bigger conversation
starters than negative
experiences. People like
positive stuff.




                           18
Consumers prefer e-mail
over social networks to
ask questions to brands.




                           19
2 out of 3 employees
is proud about their
employer, but only 19%
shares stories on
social media: unused
conversation potential.



                          20
38% of internet users
has a smart phone.
They are more intensive
users of social networks
than people without a
smartphone.




                           21
On average, people
install 25 apps on their
smartphone, but only
use 12. Most used apps
are social network apps.




                           22
12% of smartphone
owners is using location
based services.




                           23
4% of smartphone
users are familiar with
augmented reality.




                          24
12% use LBS




              25
20% of location-based
users checks in daily
Next part of the presentation is a document
full with stats about social media.

Feel free to use them and share them.

We hope they help you to better
understand the major changes the world is
going through.

Questions, feedback or suggestions:

Steven@InSites.eu
Or on Twitter: @Steven_InSites
Social Network adoption, usage
      and other key facts.

Connections on social networks:
      People & brands.

The role of employees in making
   companies more human.

Mobile internet, location based &
       augmented reality.
98% of Europeans are aware of Social Media.
73% of Europeans are member of at least 1
social netwerk.

Awareness and usage of social networks is high; In Europe, 98% know
at least one social network and 73% are member of at least one network.
Social networkers are member of 1.9 networks on average.

Emerging markets like China, India and Brazil have a higher social
network penetration than (Western) Europe. Membership penetration,
average number of networks and daily usage are higher in these
countries.

In Brazil, 86% are member of at least one network. Brazilian social
networkers are member of 3.1 networks on average and 66% log in on
a daily basis. Figures for India are comparable or even higher.
Based on the data from participating countries,
we make the following assumption.
Awareness, penetration, average
number of networks


  Aware of at least one network         98%
  Member of at least one network        73%
  Average number of networks one
                                        1,9
  is member of



                                              North
                                                                          Western Europe lags
                                                                         behind in social network
                                                  98%
                                                  75%
                                                                              penetration.
                                                      1,5

                          West                              East

                                 97%                               99%
                                 66%                               79%
                                  1,8                              1,9


                                              South

                                                      99%
                                                      77%
                                                      2,2
Awareness, penetration, average
number of networks


                             Aware of at least one network    98%
                             Member of at least one network   73%
                             Average number of networks one
                                                              1,9
                             is member of
                                                                                                                        86%
                                                                                             75%                        34%
                  95%                                                                        44%*                        1,8
                  76%                                                                         3,4
                   2,1                                                       98%
                                                                             88%
                                                                              3,9


                             97%
                             86%                                                                               96%
                             3,1                                                                               67%
Emerging markets Brazil
                                                                                                                1,5
and India show the highest
awareness and penetration
of social networks.                                                 * The 44% share of social networkers in China is low compared to
                                                                    other countries. This might be due to the fact that some large
                                                                    Chinese networks (eg RenRen) were not included in this survey.
In Europe, 50%
is member of
only 1 social
network, mostly
Facebook.
# of networks one is a member of
       average




                  1,8        1,5           1,9           2,2       1,9         2,1         3,1        1,5       3,4     3,9            1,8

                                                         9%        4%           7%
                   4%        8%            5%                      5%                                                                   6%
                                                                                4%         15%        8%
                                                         7%                                                     22%
                  13%                      14%                     14%         13%                                      34%
                             24%                                                                      19%                               26%
                                                         16%                               18%
                                                                                                                 8%
                  25%
                                           31%                     26%         27%                              10%
                                                         24%                                                            18%
                                                                                           30%                  14%

                                                                                                                        15%
                             66%                                                                      69%
                                                                                                                                        64%
                  55%                                                                      18%
                                           47%                     50%         49%
                                                         45%                                                    45%     19%

                                                                                           19%
                                                                                                                        13%

                 Western   Northern   Eastern Europe   Southern   Europe   United States   Brazil   Australia   China   India          Japan
                 Europe     Europe                      Europe


                                                                                                                                ■ 5 or more
                                                                                                                                ■4
                                                                                                                                ■3
                                                                                                                                ■2
                                                                                                                                ■ 1 network
N Europe = 5613 / F = If member of social network(s)
Network size                                                                                                   133 Facebook friends
                                                                                                               versus 59 Twitter followers.
Q : How many contacts do you have on each of the following social network sites?
       average




                   133       95       84       78     62         62       62        59         57       52     51     31       27      18        11          7

                                                                                                                                        6%        5%         3%
                                                                                                                               9%
                                     17%                                            19%                 16%    20%
                                                      21%        22%      21%                                         21%                                    17%
                                                                                               26%                                                16%
                                              36%
                                                                                                                               27%      29%
                            47%
                   52%                                14%
                                     31%                                                                29%
                                                                                    33%                        27%    26%
                                                                 28%      30%
                                                                                               32%
                                              28%

                            30%                                                                                                                   79%        80%
                   29%                                65%                                                                      64%      65%
                                     52%                                                                55%    53%    53%
                                                                 49%      49%       48%
                                                                                               41%
                                              36%
                            23%
                   18%                                                                                                                                               Counts
                                                                                                                                                                     below 30


                 Facebook Vkontakte MySpace   Hyves   Bebo    Tagged      Hi5      Twitter   LinkedIn   Ning   Xing   Orkut   Netlog   Badoo   Friendster   QZone    Habbo


                                                                                                                                                              ■ 50+
                                                                                                                                                              ■ 11-50
                                                                                                                                                              ■ 1 - 10


N Europe = Min 43 – Max 4968 / F = If member of social network
>600 million
people use
social networks
at least daily
58% of
Facebook
users
log-in at least
Daily (>400M)
Daily log on to social media



                                                       60%




            63%

                                                                          58%

                                                                   67%

                                                             82%


                                    76%

                                                                         61%




N Europe = 5613 / F = If member of social network(s)
Network log on frequency
 Q : You are a member of the following social network sites. How often do you log into these sites? (at least daily)
                                                                                                                         Vkontakte and Facebook have the
                                                                                                                         highest penetration of daily usage.
                                                                                                                         63% of the Vkontakte users log in at
                                                                                                                         least once a day.




           63%
                     58%

                               37%
                                          29%
                                                    23%       21%
                                                                         16%       14%       12%       12%        12%      11%     11%     11%       11%        8%

        Vkontakte Facebook    Twitter    Hyves    Tagged     Badoo      Orkut     Netlog   LinkedIn     Hi5       Xing   MySpace   Ning   QZone   Friendster   Bebo   Habbo




N Europe = Min 43 – Max 4968 / F = If member of social network
37 minutes is
the average time
members spend
each time they log
in to Facebook
Connection time
                                                                                                                                         On average, Facebook
                                                                                                                                         members stay connected for
 Q : On average, how long (in minutes) do you stay connected to each of the following networks when you log on? (per single visit)
                                                                                                                                         more than half an hour
       average




                   49        37        21        16       16      16       16         15        12         11        11         11       10      9      98        5

                                        4%       3%                                              5%        3%                             6%    3%
                             11%                 6%       6%      4%        6%        6%                                                                          11%
                   16%                  8%
                                                                                                           20%       18%        24%      14%    19%     22%       6%
                             13%                                           23%
                                                 21%      26%    26%                            32%
                                                                                      28%
                   19%                 25%                                                                                               12%
                                                                                                           17%       24%                                14%
                                                                                                                                                24%
                                                 19%                       18%                                                  24%
                             35%                                 18%                             8%
                                                          19%                         19%
                   32%                 23%

                                                                                                                                                                  82%
                                                                                                                                         67%
                             19%                                                                           59%                                          62%
                   13%                                                     52%                  55%                  56%                        54%
                                                 50%      47%    48%                                                            50%
                                                                                      45%
                                       39%

                   20%       22%
                                                                                                                                                                            Counts
                                                                                                                                                                            below 30

                 Vkontakte Facebook   Twitter   Netlog   Badoo   Hyves    Tagged   MySpace     Orkut       Hi5       Xing     LinkedIn   Bebo   Ning   QZone   Friendster   Habbo


                                                                                                                                                               ■ >60
                                                                                                                                                               ■ 31 - 60
                                                                                                                                                               ■ 11 - 31
                                                                                                                                                               ■ 6 - 10
                                                                                                                                                               ■ 1- 5 minutes
N Europe = Min 43 – Max 4968 / F = If member of social network
Facebook rules the social media space, but is
having a hard time in China & Japan.

Facebook rules, at least in Europe, US and Australia. No other network
reaches the 96% awareness and 62% usage level of Facebook. If we
take a look at both awareness and membership, Twitter and MySpace
are number two and three social media in Europe.

Given the fact that LinkedIn is a professional network, it is worth
pointing out that this network ranks fourth, both in terms of awareness
and membership.

On European level, Vkontakte (a Facebook look-alike) is a strong
network in Russia and Ukraine. In a broader perspective, Qzone
(China) and Orkut (Brazil, India) are network sites to take into account.

Facebook has lower penetration rates in China and Japan.
Awareness

Top 3 networks
                 Facebook            96%
                 Twitter             80%
In Europe        MySpace             70%

                            Membership
                 Facebook           62%
                 Twitter            16%
                 MySpace            12%
Facebook, Twitter and Linkedin are reaching the
mass market. Smaller/ newer social networks are
facing a challenge…
Top 3 networks by membership

                         62%
                           96%
                 16%
                              80%
                12%
                  19%



                                              North

                                                                    69%
                                                                    97%
                                                       18%
                                                             38%
                                                      10%
                                                                     80%

               West                                                         East

                                    58%                                                        57%
                                       95%                                                        94%
                        14%                                                              39%
                                        82%                                                    55%
                        12%                                                        12%
                              36%                                                                    72%
                                              South

                                                                    72%
                                                                    98%
                                                        24%
                                                                      85%
■ Membership
                                                       15%
■ Awareness                                                   41%


                                                                                                           N Europe = 7446 / F = None
Top 3 networks by membership



                                                     62%
                                                       96%
                                                                                31%
                                             16%
                                                                                      59%
                                                        80%
                                                                           17%
                                             12%                                                         29%
                                                                                      59%
                                               19%                                                                   76%
                                                                          14%
                                                                                                   13%
                       70%                                                            54%
                                                                                                                     74%
                       93%
                                                                                                  5%
               22%                                                                                       32%
                     57%
               20%
                           77%

                                                                      77%
                                                                    93%
                                                                    65%
                                                                     96%
                                                              41%
                                  67%                               90%
                                   93%                                                                    63%
                                 59%                                                                       94%
                                       87%                                                  12%
                           34%                                                                                 85%
                                       76%                                                  10%
                                                                                                               79%

■ Membership
■ Awareness
Network awareness | Europe                                                        In Europe, Facebook, Twitter and
                                                                                  MySpace are the best known social
Q : To what extent do you know the following social network sites?                network sites.
                                                                                                                            Exceeding
                                                      Europe                         Europe regions                         countries

                                                                       0%   25%        50%            75%            100%

            Facebook                                           96%

            Twitter                                              80%

            MySpace                                            70%

            LinkedIn                                32%

            Badoo                                   31%

            Netlog                                 29%

            Hi5                                   26%

            Xing                                19%

            Vkontakte                           19%

            Bebo                              16%

            Tagged                           14%

            Habbo                            14%

            Friendster                       14%

            QZone                           11%
                                                                                                            Europe
            Orkut                           10%                                                             West
                                                                                                            North
            Hyves                           10%
                                                                                                            East
                                                                                                            South
            Ning                           7%


N Europe = 7446 / F = None
In China, awareness
Network awareness | Europe in perspective                                                                           of Qzone is equal to
Q : To what extent do you know the following social network sites?
                                                                                                                    awareness of
                                                                                                                    Facebook

                                                              Europe                      Europe versus reference countries
                                                                               0%   25%               50%                  75%   100%

    Facebook                                                           96%

    Twitter                                                              80%

    MySpace                                                            70%

    LinkedIn                                               32%

    Badoo                                                  31%

    Netlog                                                 29%

    Hi5                                                   26%

    Xing                                                19%

    Vkontakte                                           19%

    Bebo                                             16%

    Tagged                                           14%

    Habbo                                            14%

    Friendster                                       14%

    QZone                                           11%                                                                                 Europe
                                                                                                                                        USA
    Orkut                                          10%                                                                                  Brazil
                                                                                                                                        Australia
    Hyves                                          10%                                                                                  China
                                                                                                                                        India
    Ning                                           7%                                                                                   Japan

N Europe = 7446 / F = None
Network membership | Europe                                                          Facebook has the highest usage
                                                                                     throughout Europe.
Q : To what extent do you use the following social network sites?



                                                                                                                             Exceeding
                                                       Europe                         Europe regions
                                                                                                                             countries
                                                                          0%   25%     50%             75%            100%
                Facebook                                            62%

                Twitter                                16%

                Vkontakte                            12%

                LinkedIn                             11%

                MySpace                            9%

                Netlog                            6%

                Badoo                             6%

                Hi5                               5%

                Xing                              5%

                Hyves                            3%

                Orkut                           1%

                Ning                            1%

                Tagged                          1%

                QZone                           1%

                Bebo                            1%                                                           Europe
                                                                                                             West
                Friendster                      1%                                                           North
                Habbo                                                                                        East
                                                0%
                                                                                                             South


N Europe = 7446 / F = None
Network membership | Europe in perspective
Q : To what extent do you use the following social network sites?



                                                            Europe               Europe versus reference countries
                                                                           0%   25%                50%               75%        100%

                   Facebook                                          62%

                   Twitter                              16%

                   Vkontakte                          12%

                   LinkedIn                           11%

                   MySpace                          9%

                   Netlog                          6%

                   Badoo                           6%

                   Hi5                             5%

                   Xing                            5%

                   Hyves                          3%

                   Orkut                         1%

                   Ning                          1%

                   Tagged                        1%

                   QZone                         1%                                                                        Europe
                                                                                                                           USA
                   Bebo                          1%                                                                        Brazil
                                                                                                                           Australia
                   Friendster                    1%                                                                        China
                                                                                                                           India
                   Habbo                         0%                                                                        Japan

N Europe = 7446 / F = None
Current social networkers
            have no intention to stop
            their membership nor do
            they feel the need to further
            expand their membership
Intention   on social network sites
Intention to stop
Q : Which of the following social networks, of which you are a member, will you stop using?



                                                                  Europe                0%    25%
                                                                                                    Europe regions
                                                                                                     50%             75%            100%

                        Friendster                                23%

                        Tagged                                 21%

                        Hi5                                    20%

                        Ning                                   19%
                                                                                                            Overall, 7% of the
                        Bebo                                   19%
                                                                                                            social networkers have
                        Netlog                                16%                                           the intention to quit at
                        Badoo                                 14%                                           least one of the networks
                        Orkut                                13%                                            they are a member of.
                        QZone                                13%

                        Xing                              9%
                                                                                                            Members of
                        MySpace                           8%
                                                                                                            Friendster are most
                        Hyves                             8%
                                                                                                            likely to stop
                        Twitter                          5%

                        LinkedIn                         4%
                                                                                                                           Europe
                        Vkontakte                       2%                                                                 West
                                                                                                                           North
                        Facebook                        1%                                                                 East
                                                                                                                           South
                        Habbo                   Base below N=30



         N Europe = Min 43 – Max 4968 / F = If member of social network
Intention to stop versus penetration
         25%                                                                     EUROPE

                      Friendster
  High




                      Tagged
         20%Hi5
                      Bebo
                      NingNetlog
                                                                                                Big networks will get bigger
                                                                                                and small networks will get
                                                                                                smaller.
         15%
                                   Badoo
                   QZone
  Stop




                   Orkut

         10%               Hyves

                               Xing

                                      MySpace
                                                    Twitter

          5%
                                           LinkedIn



                                                Vkontakte
  Low




                                                                                                             Facebook
           0%
                                   10%                   20%                30%           40%          50%              60%



                  Low                                             Penetration                                             High

                N Europe = Min 43 – Max 4968 / F = If member of social network
Future usage
Q : Below you can see all the social network sites that you are currently a member of. How will your usage of each of these social network
sites evolve in the coming year? (I’ll use it (a lot) more)


                                                                Europe                                                         Europe regions
                                                                                     0%                  25%                  50%               75%                 100%
                    LinkedIn                                          37%

                    Twitter                                          31%

                    Facebook                                         29%

                    Vkontakte                                     25%

                    Orkut                                       21%

                    Tagged
                                                                                                                                             Members of LinkedIn,
                                                               20%
                                                                                                                                             Twitter and Facebook
                    Xing                                       19%
                                                                                                                                             are most likely to
                    Ning                                       18%
                                                                                                                                             increase their usage
                    Badoo                                     17%

                    Netlog                                    16%

                    Hyves                                    14%

                    QZone                                    14%

                    Hi5                                      13%

                    MySpace                                  12%
                                                                                                                                                              Europe
                    Bebo                                     12%                                                                                              West
                                                                                                                                                              North
                    Friendster                              10%                                                                                               East
                                                                                                                                                              South
                    Habbo                          Base below N=30


                                                                                                               N Europe = Min 43 – Max 4968 / F = If member of social network
Future usage versus network penetration

              40%                                                                     EUROPE
                                                LinkedIn
   High




              35%
                                                        Twitter


              30%

                                                                                                                Facebook
              25%                                   Vkontakte
   Increase




                                 Netlog
              20%            Tagged
                          Orkut
                                     Xing
                             Ning Hyves
                                        Badoo
              15%
                          QZone
                    Hi5
                            Bebo
                                          MySpace
              10%           Friendster                                                               Big networks will get bigger
                                                                                                     and small networks will get
               5%                                                                                    smaller.
   Low




               0%
                    0%                   10%                 20%                  30%          40%        50%              60%


                          Low                                     Penetration                                                High

                     N Europe = Min 43 – Max 4968 / F = If member of social network
Future membership
Q : Below you see all the social network sites that you know but that you are not a member of. Please indicate which of the network sites
below you would consider becoming a member of.


                                                            Europe                                                         Europe regions

                                                                                   0%                  25%                  50%             75%            100%

                                Facebook                      28%

                                Twitter                       28%

                                LinkedIn                    19%

                                Vkontakte                  16%
                                                                                                                                        Facebook and Twitter
                                MySpace                    16%
                                                                                                                                        are most likely to
                                QZone                   12%
                                                                                                                                        gain new members.
                                Friendster             9%

                                Xing                   9%
                                                                                                                                        Overall, 60% have no
                                Netlog                 8%
                                                                                                                                        intention to expand
                                Orkut                  8%
                                                                                                                                        their membership.
                                Badoo                  7%

                                Hi5                    7%

                                Ning                  7%

                                Bebo                  7%
                                                                                                                                                  Europe
                                Tagged                7%                                                                                          West
                                                                                                                                                  North
                                Habbo                 5%                                                                                          East
                                                                                                                                                  South
                                Hyves                 5%

      N Europe = Min 418 - Max 3962 / F = Non users: Aware, but no member
We gave you a lot of facts,
to capture the key points,
we summarized the key data
in a few overview slides.
Top networks in Europe
                                                                                             9%                11%
                                                                     16%
                                                                                             10%                2%
                          Aware and current member                    5%
                                                                                                               19%
                          Aware and once a member
                                                         62%
                          Aware, but no member
                          Not aware
                                                                                             52%
                                                                     59%


                                                           7%                                                  68%


                                                         27%
                                                                                             30%
                                                                     20%
                                                           4%
                                                       Facebook      Twitter               MySpace           LinkedIn

                                                     Facebook     Twitter                 MySpace              LinkedIn


     Awareness                                       96%          80%                     70%                32%
     Membership                                      62%          16%                     9%                 11%

                                                                        Base: Social networkers
     Increase usage (top2%, 1-5)                     29%          31%                     12%                37%
     Network size (av no. contacts)                   133          59                      84                 57
     Log on frequency (at least daily)               58%          37%                     11%                12%
     Log on duration (av minutes)                     37           21                      15                 10
     Ever deleted a person from contact
     list
                                                     50%          34%                     36%                12%
                                                                                                     Base: Members of this network
Member profile                 Women typically outnumber men on social networks — women make
                               up 53% of Facebook users and 49% of MySpace users. However, a
                               majority of LinkedIn members (56%) and Twitter users (55%) are men.



                                  Facebook        Twitter         MySpace                   LinkedIn

          Gender
           Male                     47%              55%             51%                        56%
           Female                   53%              45%             49%                        44%
          Age
           Age

           15-24                    24%              30%             33%                        15%
           25-34                    25%              25%             26%                        24%
           35-54                    35%              30%             31%                        43%
           55-99                    16%              14%             11%                        18%
           Smartphone
          Smartphone

           Smartphone user          43%              58%             46%                        59%
          Working situation
           Working situation

           Employed                 58%              58%             54%                        72%
           Student                  13%              17%             18%                        8%
           Not working              29%              26%             28%                        21%
                                                                    N Europe = 5613 / F = If member of social network(s)
The Twitter Paradox: high awareness versus
low usage. What’s next?

Compared to Facebook, Twitter is still a pretty small network
of people. Twitter is well known, but has not reached the
penetration level of Facebook yet. Future adoption looks
good, but there is still a long way to go.

Facebook and Twitter are a perfect couple, both sites serve
different needs. When people join Twitter, their Facebook
usage does not decrease. Twitter users are typically using
more social media than non Twitter users.
Facebook and Twitter | membership of one or both




                                       N Europe = 5613 / F = If member of social network(s)
Facebook and Twitter | daily log on
Q : You are a member of the following social network sites. How often do you log into these sites? (% several times a day)




                                                                                                74%
                                                  35%                                            37%
                                                                   13%      19%
                                                                  2%



                                                                          65%                                                    The more networks
                                                                                                                                 someone uses, the more
                                                                                                                                 time spend per network.
                                                                                54%


                                    Western      Northern       Eastern         Southern                  United
Members of:         Log in to:      Europe       Europe         Europe           Europe
                                                                                            Europe
                                                                                                          States
                                                                                                                        Brazil     Australia   China   India   Japan


                    Facebook         76%           84%           58%             79%        74%           65%           59%         73%        66%     81%     67%

                    Twitter          39%           28%           27%             41%        37%           36%           59%         42%        68%     52%     70%


                    Facebook         50%           60%           47%             66%        54%           64%           66%         59%        34%     79%     40%


                    Twitter          26%           15%           35%             49%        35%           29%           62%         35%        70%     47%     57%
Facebook and Twitter | membership of one or both
                                         Other networks than
                                        Twitter and Facebook
                                                                       Member of Facebook
                              Member of Twitter,
                                                                          and Twitter
                                no Facebook
                                                        13%    19%
                                                       2%



                                                           65%


                                                                                            North
                                                       Member of
                                                   Facebook, no Twitter
                                                                                        6%
                                                                                       1% 12%




                                                                                            80%

                                                                     West                                       East

                                                                10% 18%                                           13%
                                                               2%                                         25%

                                                                                                          3%

                                                                     69%                                           59%


                                                                                            South

                                                                                         5%
                                                                                        2%
                                                                                                    29%


                                                                                       64%
N Europe = 5613 / F = If member of social network(s)
Social Network adoption, usage
      and other key facts.

Connections on social networks:
      People & brands.

The role of employees in making
   companies more human.

Mobile internet, location based &
       augmented reality.
People love people.
So brands, behave like one.

People link online with people they know offline. Social networking
is a way for people to meet up with others on the net. Checking the
status of others, chatting & messaging are the main activities on
social networks, all two-way communication streams. Not having
any contact is the main reason for defriending.

People also join social networks to get information about (new)
products / brands. However, they do not like traditional marketing
messages.

People prefer people above brands. This means that companies
and brands should approach their use of social media differently.
It’s about being human and taking personal identity above an
institutional identity.
People connect
with people they
know!
Reasons to connect with other people on social media
Q : Why does a person belong to your network?


                                                            Europe                                  Europe regions
          ...we have been friends, neighbours,                                      0%   25%      50%                75%            100%
          classmates, etc. since our childhood                                71%

          ...we work(ed) together                                           59%
          ...we have the same friends offline
                                                                      46%
          ...we have the same friends online
                                                                  43%
          ...we originate from the same region /
          location                                               37%
          ...(s)he invited me to belong to his/her
          social network                                         37%

          ...we have the same hobbies                           34%
                                                                                                                              Connections are
          ...we work in the same sector                         31%                                                           driven by close,
          ...we share the same education                    27%                                                               offline, personal
          ...we share the same kind of humor               23%                                                                relationships.
          ...we have the same political ideas,
          ideologies, etc.                                17%
          ...we are/were both in the same youth
                                                      16%
          movement
          ...we use the same products / services      12%

          ...we have the same personal style         10%

          ...we love the same brands                 9%                                                                             Europe
                                                                                                                                    West
          ...(s)he's a celebrity                     8%                                                                             North
                                                                                                                                    East
          ...(s)he's an opinion leader               7%                                                                             South


                                                                                               N Europe = 5613 / F = If member of social network(s)
Besides connecting with others,
getting information about (new)
products and brands is driving
membership of social networks
Drivers for network membership
Q : People become a member of social networks because they want to stay in touch with friends, family, etc. and/or because they like to play games. Besides the more general reasons,
what else has driven you to become a member of the following social networks?


                                                                       Europe

                                                                                0%           25%                 50%                 75%                 100%


                 ...to get to know things about (new) products / brands


                                                                                                                                              Besides more general
                 ...to come in contact with brands / companies                                                                                reasons, getting to know
                                                                                                                                              things about (new)
                                                                                                                                              products and brands is
                                                                                                                                              an important driver for
                 ...to stimulate my career
                                                                                                                                              membership


                 ...to find other users of a certain brand / product                                                                          People get member of
                                                                                                                                              professional network
                                                                                                                                              LinkedIn, to stimulate
                 ...to find promotions of a certain brand / product
                                                                                                                                              their career.



                 ...to become a famous person
                                                                                                                                            ● MySpace
                                                                                                                                            ● Facebook
                                                                                                                                            ● Linkedin
                 ...to become an opinion leader                                                                                             ● Twitter


                                                                                                             N Europe = 5613 / F = If member of social network(s)
More than half of the
social networkers has
ever deleted someone
from his/her network.
Main reason for
defriending is a lack
of contact.
Defriending                                                                 In general, 56% has ever deleted a contact
Q : Have you ever deleted a person from your contact list?
                                                                            person from at least one network

                                                         Europe                                  Europe regions
                                                                             0%      25%            50%               75%              100%

                        Hyves                                         54%

                        Vkontakte                                    53%

                        Facebook                                     50%

                        Bebo                                        46%

                        Tagged                                      45%

                        Badoo                                  37%

                        MySpace                                36%

                        Netlog                                 34%

                        Twitter                                34%

                        Ning                                  33%
                                                                                                           Professional network LinkedIn
                        Hi5                                   31%                                          shows a low deconnection rate
                        Orkut                                27%

                        QZone                                26%

                        Xing                                 25%
                                                                                                                                 Europe
                        Friendster                     14%                                                                       West
                                                                                                                                 North
                        LinkedIn                      12%                                                                        East
                                                                                                                                 South
                        Habbo                   Counts below 30

                                                                                           N Europe = 5613 / F = If member of social network(s)
Social networking is two-way communication;
Reasons for defriending                                                                 A lack of contact is the main reason for defriending.
Q : Why did you do that? I’ve deleted a person from my contact list because…


                                                                 Europe                    0%        25%              50%
                                                                                                                     Europe regions      75%                100%


            ...we hardly had any contact with each other                          47%

            ...I don’t want this person to see my profile
                                                                                  44%
            /updates anymore

            ...we were friends in the past, but not anymore                   39%


            ...I came to realize that I don’t know that person               36%

            ...that person shares too much lousy content
                                                                            30%
            on his/her social network

            ...I received many more updates about his/her
                                                                       21%
            life than I care to receive

            ...that person’s comments were politically
                                                                                                                                                   Company, brand
                                                                      14%                                                                          or product related
            incorrect

            ...that person is using social media too much                                                                                          reasons do not
                                                                   12%
            for advertising about brands / products                                                                                                seem important
            ...that person is too active on my social network      10%
                                                                                                                                                   reasons for
                                                                                                                                                   defriending.
            ...that person is using social media too much
                                                                  9%
            for promoting the company (s)he’s working

            ...that person is too passive on my social
                                                                  8%
            network
                                                                                                                                                      Europe
            ...I don’t want my colleagues to part of my                                                                                               West
                                                                  6%
            social network anymore                                                                                                                    North
                                                                                                                                                      East
            ...that person recommends brands / products I
                                                                 4%                                                                                   South
            don’t like

                                                                                                      N Europe = 3179 / F = If ever deleted a person from contact list
Defriending versus network size

                                                       EUROPE
                70%
   High




                60%




                50%
  Defriending




                40%




                30%




                20%




                10%
   Low




                 0%
                      0         20     40         60            80   100   120          140


                          Low        Network size (contacts)                     High
>50% follow brands on social media.
Personal brand experience and
conversations about brands by peers
are drivers to connect.

About half of the European social networkers follow a company
or brand on social networks. People in the south of Europe are
following more brands (17.3 on average) than other regions.

People connect with a brand because they have used it and
secondly because other people invited or recommended them
to do so – they did not connect because companies / brands
asked them to!
Following brands | Europe


      Brand followers                          51%
      Average no. of brands followed           12,2




                                                       North


                                                           47%                      About half of the social
                                                           11,6                     network users follow a
                                                                                    brand.
                                 West                                 East

                                        42%                                  54%
                                         9,4                                  9,8




                                                       South

                                                               60%
                                                               17,3

N Europe = 5613 / F = If member of social network(s)
Following brands | Europe in perspective

Europe has the lowest
share of brand fans, 51%.
Compare India: 70%
follows a brand.



                                    Brand followers                  51%                                         60%
                                    Average no. of brands followed   12,2                                         9,3



                      57%                                                                 62%
                      20,2                                                                 7,9

                                                                            70%
                                                                            15,6



                             55%
                             19,6                                                                           55%
                                                                                                             8,3

                                                                            N Europe = 5613 / F = If member of social network(s)
Brand followers are more often females, somewhat
Brand follower profile                         younger and they are more active on social networks




                           Brand         Non brand                                           Brand               Non brand
                         followers        followers                                        followers              followers

       Gender                                                    Membership
        Male             44%              53%                      On average
        Female          56%              47%                                                2.0                 1.7
       Age
        Age                                                      Networks
        15-24           31%              18%                      Facebook               95%                    93%
        25-34           28%              22%                      Twitter               31%                    16%
        35-54            20%             20%                    Actions
        55-99            13%             18%                      Share                 73%                    41%
        Smartphone
       Smartphone                                                  Consult               71%                    30%
        Smartphone                                               Defriending
        user            47%             38%
                                                                   Defriending             63%                  48%
                                                                                 N Europe = 5613 / F = members of social networks




                                                                                                                 sig. diff (95%)
Sectors for brand following
Q : To which sectors do these brands belong to?



                                                  Europe                                             Europe regions
                                                                     0%              25%                50%                75%                100%


           Media / entertainment                               50%




           Fashion / luxury goods                             45%




           Food and retail                                    43%
                                                                                                                        Media and
           Travel                                        35%
                                                                                                                        entertainment are
                                                                                                                        the most popular
                                                        28%
                                                                                                                        industries for
           Sport
                                                                                                                        following brands
           Cars                                         28%




           Good causes / charity                    26%
                                                                                                                                     Europe
                                                                                                                                     West
                                                                                                                                     North
           Industry                               13%
                                                                                                                                     East
                                                                                                                                     South


                                                                      N Europe = 3064 / F = members of social networks, following at least one brand
Average consumer follows a brand to get a direct
personal benefit.

Social networkers expect some sort of benefit of companies on social
networks. People are mainly focused on the direct benefit. Companies
should in first instance offer product information, update on promotions
and announce events.

There is still a huge opportunity for companies to get in touch with their
customers. 58% has never experienced any action by a company /
brand on social network sites.
Brand usage                     46%
Following brands on      Recommendation by friend        29%
social media is driven   Invitation by network contact   28%
by the actual user       Search engine                   27%
experience               Advertising on social media     26%
                         Online advertising              22%
                         Buying intention                22%
                         Invited by brand                18%
                         Traditional advertisements      18%
42%
Had a conversation
with a brand via social
networks
Company actions on social media
Q : What kind of actions did you already experience? Via social networks, companies have already contacted me directly concerning...



                                                            Europe                                                          Europe regions
                                                                                       0%             25%             50%              75%           100%

          ...a positive experience with a product /
          service I’ve posted or reacted on                      17%



          ...a job vacancy
                                                                15%


          ...a negative experience with a product /
          service I’ve posted or reacted on
                                                                15%


          ...information I posted about promotions
                                                                13%
                                                                                                                                             42% already had
                                                                                                                                             a conversation with
          ...information I posted about products
          and/or services in general                                                                                                         a brand through
                                                                13%
                                                                                                                                             social media.
          ...a fanpage / group I’ve created for a
          product/brand/company                                10%



          ...information I posted about (advertising)
          campaigns                                            9%
                                                                                                                                                            Europe
                                                                                                                                                            West
          ...information I posted about the company           8%                                                                                            North
          and/or company culture                                                                                                                            East
                                                                                                                                                            South


                                                                                                                      N Europe = 5613 / F = If member of social network(s)
Customers want to be involved
with companies. Bring them in
the boardroom to improve the
relationship.




                CONVERSATIONS

                  44%
People expect various actions of companies on social
Brand expectations                                                                 networks. Top three consists of offering product information,
Q : On social network sites, brands should…                                        promotions and announcing events.


                                                 Europe                                                                 Europe regions

                                                                                                0%         25%           50%                75%               100%

...offer product information                                                              58%

...offer promotions                                                                       58%

...announce events                                                                        57%

...share ideas and provide updates on future products, services, etc.                    53%

...give feedback                                                                         52%

...give the ability to order / purchase products / services                          49%

...surprise consumers                                                                48%

...offer the ability to take part in game / competitions                             47%

...start conversations with consumers                                               44%

...give exclusive content                                                           44%

...invite consumers to co-create products / services                                44%
...give objective background information of the company (facts and
                                                                                    43%
figures)
...offer the possibility to directly interact with people behind the brand          43%

...bring entertainment                                                             38%

...launch (advertising) campaigns                                                  37%
                                                                                                                                                        Europe
...create brand groups of which consumers can become a fan on                  33%                                                                      West
social network pages
                                                                                                                                                        North
...bring stories about the company culture                                     31%                                                                      East
                                                                                                                                                        South
...create virtual characters or advertising icons                            20%

                                                                                                                   N Europe = 5613 / F = If member of social network(s)
Social media is about communication
between people.
People use social networks to communicate with each other: Checking
the status of others, chatting, sending messages, reacting to
comments or actions of others.

If we look at actions specifically related to companies, products or
brands, it shows that 36% of the social networkers in Europe post
information about brands, 53% reacts on comments and 51% consults
information.

Consumers prefer to react on brand updates rather than start a
conversation with a brand themselves. Content planning and regular
content updates are a way to increase the engagement with fans.
People like to
connect: status
checks and chats
are most frequent   Checking the status of others         5.2
activities on       Chatting, messages                    4.7
social networks     Reacting to others                    4.3
                    Updating status                       3.4
                    Games                                 2.8
                    Reacting to brands                    2.2
                    Consulting information about brands   1.9
                    Posting information about brands      1.3
Actions on social networks
Q : The last 10 times you logged into your social networks, how often did you undertake each of the following actions? (average)



                                                                 Europe                                                     Europe regions
                                                                                            0       1        2       3       4     5         6   7    8       9   10

                  Checking the status of others and                             5,2
                  consulting information



                  Chatting / Sending messages                                  4,7
       PERSONAL




                  Reacting to comments and / or actions of
                                                                            4,3
                  others


                  Updating your status and / or posting                                                                                          Communication
                  information                                            3,4
                                                                                                                                                 between people is
                                                                                                                                                 the main purpose of
                  Playing games or other fun activities
                                                                      2,8                                                                        social networks.

                  Reacting to comments and / or actions of
        SHARE




                  others related to products, brands and / or
                                                                   2,2
                  companies
        CONSULT




                  Consulting information about products,
                  brands and/or companies                         1,9
                                                                                                                                                     Europe
                                                                                                                                                     West
                                                                                                                                                     North
        SHARE




                  Posting information about products, brands                                                                                         East
                                                                1,3
                  and/or companies                                                                                                                   South


    N Europe = 5613 / F = If member of social network(s)
Embrace consumer power: 36% posts company/
brand related information on social media
Sharing and consulting brand / product information
Q : The last 10 times you logged into your social networks, how often did you undertake each of the following
actions? (% at least once)                                                                                                 36% of the social networkers in
                                                                                                                           Europe post information on
                                                                                                                           products, brands, and /or companies



                   Europe                                          West                          North                           East                         South

                             73%                                         66%                             75%                             79%                           77%

                      51%                                         40%                        29%                                   56%                            63%

                       53%                                         41%                           44%                                64%                          59%

                   36%                                           28%                       20%                               39%                                48%


                                                          West                      North                         East                            South



              United States                    Brazil                          Australia                       China                           India                          Japan

                             76%                           86%                         67%                     44%                                        88%                34%

                     50%                              68%                        43%                                       83%                         75%                     42%

                     49%                                76%                      47%                                       83%                          84%                  29%

                    43%                             60%                          43%                                 64%                            66%                      30%




                                                                                                                                   N Europe = 5613 / F = If member of social network(s)
           ■ % social networkers

           ■ social networkers who consult                                        “Consulting information about products, brands and/or companies”
           ■ social networkers who react                                          “Reacting on comments and / or actions of others related to products, brands and / or companies”
           ■ social networkers who post                                           “Posting information about products, brands and/or companies”
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011
Social media around the world 2011

Weitere ähnliche Inhalte

Was ist angesagt?

The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social mediaProe24
 
Digital 2023 Pakistan (February 2023) v01
Digital 2023 Pakistan (February 2023) v01Digital 2023 Pakistan (February 2023) v01
Digital 2023 Pakistan (February 2023) v01DataReportal
 
social media presentation.pptx
social media presentation.pptxsocial media presentation.pptx
social media presentation.pptxRACHANAB18
 
TikTok Advertising Presentation
TikTok Advertising PresentationTikTok Advertising Presentation
TikTok Advertising PresentationMatt Gilhooly
 
Digital 2020 France (January 2020) v01
Digital 2020 France (January 2020) v01Digital 2020 France (January 2020) v01
Digital 2020 France (January 2020) v01DataReportal
 
Digital 2023 Sweden (February 2023) v01
Digital 2023 Sweden (February 2023) v01Digital 2023 Sweden (February 2023) v01
Digital 2023 Sweden (February 2023) v01DataReportal
 
Presentation on social media on young generation in Bangladesh
Presentation on social media on young generation in BangladeshPresentation on social media on young generation in Bangladesh
Presentation on social media on young generation in BangladeshShastry Rahman
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
 
Digital 2023 Peru (February 2023) v01
Digital 2023 Peru (February 2023) v01Digital 2023 Peru (February 2023) v01
Digital 2023 Peru (February 2023) v01DataReportal
 
Digital 2020 Taiwan (January 2020) v01
Digital 2020 Taiwan (January 2020) v01Digital 2020 Taiwan (January 2020) v01
Digital 2020 Taiwan (January 2020) v01DataReportal
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Knowcrunch
 

Was ist angesagt? (20)

The negative impact of social media
The negative impact of social mediaThe negative impact of social media
The negative impact of social media
 
Social Media
Social MediaSocial Media
Social Media
 
Digital 2023 Pakistan (February 2023) v01
Digital 2023 Pakistan (February 2023) v01Digital 2023 Pakistan (February 2023) v01
Digital 2023 Pakistan (February 2023) v01
 
Social Media
Social MediaSocial Media
Social Media
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
social media presentation.pptx
social media presentation.pptxsocial media presentation.pptx
social media presentation.pptx
 
TikTok Advertising Presentation
TikTok Advertising PresentationTikTok Advertising Presentation
TikTok Advertising Presentation
 
Digital 2020 France (January 2020) v01
Digital 2020 France (January 2020) v01Digital 2020 France (January 2020) v01
Digital 2020 France (January 2020) v01
 
Digital 2023 Sweden (February 2023) v01
Digital 2023 Sweden (February 2023) v01Digital 2023 Sweden (February 2023) v01
Digital 2023 Sweden (February 2023) v01
 
Social Networking Project (2)
Social Networking Project (2)Social Networking Project (2)
Social Networking Project (2)
 
Influencer strategy presentation
Influencer strategy presentationInfluencer strategy presentation
Influencer strategy presentation
 
Presentation on social media on young generation in Bangladesh
Presentation on social media on young generation in BangladeshPresentation on social media on young generation in Bangladesh
Presentation on social media on young generation in Bangladesh
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit Example
 
Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01
 
Digital 2023 Peru (February 2023) v01
Digital 2023 Peru (February 2023) v01Digital 2023 Peru (February 2023) v01
Digital 2023 Peru (February 2023) v01
 
Digital 2020 Taiwan (January 2020) v01
Digital 2020 Taiwan (January 2020) v01Digital 2020 Taiwan (January 2020) v01
Digital 2020 Taiwan (January 2020) v01
 
Social media
Social mediaSocial media
Social media
 
Social Media
Social MediaSocial Media
Social Media
 
Social media
Social mediaSocial media
Social media
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
 

Andere mochten auch

Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
How to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your BrandHow to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your BrandAgility PR Solutions
 
Social Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROISocial Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROIStefanos Karagos
 
The new structure of the NHS in England
The new structure of the NHS in EnglandThe new structure of the NHS in England
The new structure of the NHS in EnglandNuffield Trust
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for NonprofitsChad Norman
 
Regulatory aspect of pharmaceutical change control system
Regulatory aspect of pharmaceutical  change control systemRegulatory aspect of pharmaceutical  change control system
Regulatory aspect of pharmaceutical change control systemDeveshDRA
 
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Paul Brown
 
Digital in APAC in 2017
Digital in APAC in 2017Digital in APAC in 2017
Digital in APAC in 2017Kepios
 
Seven cs of business communication ppt
Seven cs of business communication pptSeven cs of business communication ppt
Seven cs of business communication pptSalman Hanzala
 
Business communication (Business Communication Foundations)
Business communication (Business Communication Foundations)Business communication (Business Communication Foundations)
Business communication (Business Communication Foundations)Md. Nazmus Sakib
 
The business memos
The business memosThe business memos
The business memosImran Udas
 
memo and its types
 memo and its types memo and its types
memo and its typesShakir Memon
 
Sample Memorandum
Sample MemorandumSample Memorandum
Sample Memorandumtpresley
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
 
40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case StudiesHappy Marketer
 

Andere mochten auch (20)

Social Media
Social MediaSocial Media
Social Media
 
How to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your BrandHow to Create a CSR Program That Reinforces Your Brand
How to Create a CSR Program That Reinforces Your Brand
 
Social Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROISocial Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROI
 
The new structure of the NHS in England
The new structure of the NHS in EnglandThe new structure of the NHS in England
The new structure of the NHS in England
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
 
Regulatory aspect of pharmaceutical change control system
Regulatory aspect of pharmaceutical  change control systemRegulatory aspect of pharmaceutical  change control system
Regulatory aspect of pharmaceutical change control system
 
Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media Development and Engagement in the Age of Social Media
Development and Engagement in the Age of Social Media
 
Digital in APAC in 2017
Digital in APAC in 2017Digital in APAC in 2017
Digital in APAC in 2017
 
Seven cs of business communication ppt
Seven cs of business communication pptSeven cs of business communication ppt
Seven cs of business communication ppt
 
The Memorandum
The MemorandumThe Memorandum
The Memorandum
 
Memo
MemoMemo
Memo
 
Memo
MemoMemo
Memo
 
Business communication (Business Communication Foundations)
Business communication (Business Communication Foundations)Business communication (Business Communication Foundations)
Business communication (Business Communication Foundations)
 
The business memos
The business memosThe business memos
The business memos
 
memo and its types
 memo and its types memo and its types
memo and its types
 
Sample Memorandum
Sample MemorandumSample Memorandum
Sample Memorandum
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpot
 
40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies40 Inspiring Social Media Case Studies
40 Inspiring Social Media Case Studies
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 

Ähnlich wie Social media around the world 2011

Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011武挥 魏
 
Online recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin weversOnline recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin weversHerwin Wevers
 
Social Stats and Communications Trends
Social Stats and Communications TrendsSocial Stats and Communications Trends
Social Stats and Communications Trendsbrookeshepard
 
Social Media aroud the World in One Day at STIMA Trends Night
Social Media aroud the World in One Day at STIMA Trends NightSocial Media aroud the World in One Day at STIMA Trends Night
Social Media aroud the World in One Day at STIMA Trends NightInSites on Stage
 
Lee Rainie - The new impact of libraries
Lee Rainie - The new impact of librariesLee Rainie - The new impact of libraries
Lee Rainie - The new impact of librariesnvbonline
 
New Media Ecosystem, by Lee Rainie
New Media Ecosystem, by Lee RainieNew Media Ecosystem, by Lee Rainie
New Media Ecosystem, by Lee RainieKDMC
 
To Go or Not to Go Social? A Strategic Approach to Social Media
To Go or Not to Go Social? A Strategic Approach to Social MediaTo Go or Not to Go Social? A Strategic Approach to Social Media
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
 
Facebook101
Facebook101Facebook101
Facebook101Kevin Tu
 
Netpop | Connect: Media Shifts to Social 2009 Preview
Netpop | Connect: Media Shifts to Social 2009 PreviewNetpop | Connect: Media Shifts to Social 2009 Preview
Netpop | Connect: Media Shifts to Social 2009 PreviewNetpop Research
 
Campus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media SurveyCampus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
 
Environmental Health in a Social Media World --Mia Zmud
Environmental Health in a Social Media World --Mia ZmudEnvironmental Health in a Social Media World --Mia Zmud
Environmental Health in a Social Media World --Mia ZmudSteve Lipton
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingMichael Grader
 
Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011Zoom Quiet
 
Get more clients with social media
Get more clients with social mediaGet more clients with social media
Get more clients with social mediaMike McCormac
 
Siouxland chamber sm presentation nov 4 2011
Siouxland chamber sm presentation nov 4 2011Siouxland chamber sm presentation nov 4 2011
Siouxland chamber sm presentation nov 4 2011siouxlandchamber
 
What is the Value of Social Analytics?
What is the Value of  Social Analytics? What is the Value of  Social Analytics?
What is the Value of Social Analytics? Vivastream
 
Pew internet older adults and social media
Pew internet   older adults and social mediaPew internet   older adults and social media
Pew internet older adults and social media24x7 COMUNICAÇÃO
 

Ähnlich wie Social media around the world 2011 (20)

Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011
 
Online recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin weversOnline recruitment seminar 2011 seo social media herwin wevers
Online recruitment seminar 2011 seo social media herwin wevers
 
Social Stats and Communications Trends
Social Stats and Communications TrendsSocial Stats and Communications Trends
Social Stats and Communications Trends
 
Hvordan bygge omdømme gjennom sosiale medier
Hvordan bygge omdømme gjennom sosiale medierHvordan bygge omdømme gjennom sosiale medier
Hvordan bygge omdømme gjennom sosiale medier
 
Social Media aroud the World in One Day at STIMA Trends Night
Social Media aroud the World in One Day at STIMA Trends NightSocial Media aroud the World in One Day at STIMA Trends Night
Social Media aroud the World in One Day at STIMA Trends Night
 
Lee Rainie - The new impact of libraries
Lee Rainie - The new impact of librariesLee Rainie - The new impact of libraries
Lee Rainie - The new impact of libraries
 
360 Buzz Ads
360 Buzz Ads360 Buzz Ads
360 Buzz Ads
 
New Media Ecosystem, by Lee Rainie
New Media Ecosystem, by Lee RainieNew Media Ecosystem, by Lee Rainie
New Media Ecosystem, by Lee Rainie
 
To Go or Not to Go Social? A Strategic Approach to Social Media
To Go or Not to Go Social? A Strategic Approach to Social MediaTo Go or Not to Go Social? A Strategic Approach to Social Media
To Go or Not to Go Social? A Strategic Approach to Social Media
 
Facebook101
Facebook101Facebook101
Facebook101
 
Netpop | Connect: Media Shifts to Social 2009 Preview
Netpop | Connect: Media Shifts to Social 2009 PreviewNetpop | Connect: Media Shifts to Social 2009 Preview
Netpop | Connect: Media Shifts to Social 2009 Preview
 
Campus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media SurveyCampus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media Survey
 
Environmental Health in a Social Media World --Mia Zmud
Environmental Health in a Social Media World --Mia ZmudEnvironmental Health in a Social Media World --Mia Zmud
Environmental Health in a Social Media World --Mia Zmud
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011
 
Get more clients with social media
Get more clients with social mediaGet more clients with social media
Get more clients with social media
 
Siouxland chamber sm presentation nov 4 2011
Siouxland chamber sm presentation nov 4 2011Siouxland chamber sm presentation nov 4 2011
Siouxland chamber sm presentation nov 4 2011
 
What is the Value of Social Analytics?
What is the Value of  Social Analytics? What is the Value of  Social Analytics?
What is the Value of Social Analytics?
 
The Mobile Web for Mobile Audience
The Mobile Web for Mobile AudienceThe Mobile Web for Mobile Audience
The Mobile Web for Mobile Audience
 
Pew internet older adults and social media
Pew internet   older adults and social mediaPew internet   older adults and social media
Pew internet older adults and social media
 

Mehr von Steven Van Belleghem

Customer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisisCustomer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisisSteven Van Belleghem
 
Towards Future Proof Customer Relations
Towards Future Proof Customer RelationsTowards Future Proof Customer Relations
Towards Future Proof Customer RelationsSteven Van Belleghem
 
Content marketing guidelines 2016 2017
Content marketing guidelines 2016  2017Content marketing guidelines 2016  2017
Content marketing guidelines 2016 2017Steven Van Belleghem
 
Customer centric in a digital world
Customer centric in a digital worldCustomer centric in a digital world
Customer centric in a digital worldSteven Van Belleghem
 
The future of the Customer Relationship
The future of the Customer RelationshipThe future of the Customer Relationship
The future of the Customer RelationshipSteven Van Belleghem
 
The Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd ServiceThe Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd ServiceSteven Van Belleghem
 
Imagine your customer becomes your friend
Imagine your customer becomes your friendImagine your customer becomes your friend
Imagine your customer becomes your friendSteven Van Belleghem
 
The 10 faq about social media and conversation management
The 10 faq about social media and conversation managementThe 10 faq about social media and conversation management
The 10 faq about social media and conversation managementSteven Van Belleghem
 
Make your social media channels more effective in 4 steps
Make your social media channels more effective in 4 stepsMake your social media channels more effective in 4 steps
Make your social media channels more effective in 4 stepsSteven Van Belleghem
 
The 4C's of the Conversation Company
The 4C's of the Conversation CompanyThe 4C's of the Conversation Company
The 4C's of the Conversation CompanySteven Van Belleghem
 
A six step content marketing model
A six step content marketing modelA six step content marketing model
A six step content marketing modelSteven Van Belleghem
 

Mehr von Steven Van Belleghem (20)

Customer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisisCustomer Experience during & after the Corona Virus crisis
Customer Experience during & after the Corona Virus crisis
 
Towards Future Proof Customer Relations
Towards Future Proof Customer RelationsTowards Future Proof Customer Relations
Towards Future Proof Customer Relations
 
Content marketing guidelines 2016 2017
Content marketing guidelines 2016  2017Content marketing guidelines 2016  2017
Content marketing guidelines 2016 2017
 
Customer centric in a digital world
Customer centric in a digital worldCustomer centric in a digital world
Customer centric in a digital world
 
When Digital becomes Human
When Digital becomes HumanWhen Digital becomes Human
When Digital becomes Human
 
The future of the Customer Relationship
The future of the Customer RelationshipThe future of the Customer Relationship
The future of the Customer Relationship
 
Re-Invent the Future
Re-Invent the FutureRe-Invent the Future
Re-Invent the Future
 
The Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd ServiceThe Future of Customer Service: From Personal, to Self, to Crowd Service
The Future of Customer Service: From Personal, to Self, to Crowd Service
 
Customer first without compromise
Customer first without compromiseCustomer first without compromise
Customer first without compromise
 
Imagine your customer becomes your friend
Imagine your customer becomes your friendImagine your customer becomes your friend
Imagine your customer becomes your friend
 
The Self Service Economy
The Self Service EconomyThe Self Service Economy
The Self Service Economy
 
Get ready for Marketing 2020
Get ready for Marketing 2020Get ready for Marketing 2020
Get ready for Marketing 2020
 
The 10 faq about social media and conversation management
The 10 faq about social media and conversation managementThe 10 faq about social media and conversation management
The 10 faq about social media and conversation management
 
Make your social media channels more effective in 4 steps
Make your social media channels more effective in 4 stepsMake your social media channels more effective in 4 steps
Make your social media channels more effective in 4 steps
 
The 4C's of the Conversation Company
The 4C's of the Conversation CompanyThe 4C's of the Conversation Company
The 4C's of the Conversation Company
 
From co-creation to collaboration
From co-creation to collaborationFrom co-creation to collaboration
From co-creation to collaboration
 
The Conversation Company
The Conversation CompanyThe Conversation Company
The Conversation Company
 
A six step content marketing model
A six step content marketing modelA six step content marketing model
A six step content marketing model
 
Social Media Integration Survey
Social Media Integration SurveySocial Media Integration Survey
Social Media Integration Survey
 
Power to the people
Power to the peoplePower to the people
Power to the people
 

Kürzlich hochgeladen

Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
Leadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehLeadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehHejir Rashidzadeh
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration TrainingCalvinarnold843
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingrectinajh
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfRichard Guha
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...dawncurless
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBusiness of Software Conference
 
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingOperational Excellence Consulting
 
AI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deckAI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deckqilerongrong
 
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfCan Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfJasper Colin
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitAurelien Domont, MBA
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfRezaSeif2
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBusiness of Software Conference
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Levi Shapiro
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Neil Kimberley
 

Kürzlich hochgeladen (20)

Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
Leadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir RashidzadehLeadership and Collaborative Qualities | Hejir Rashidzadeh
Leadership and Collaborative Qualities | Hejir Rashidzadeh
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39
 
Customizable Contents Restoration Training
Customizable Contents Restoration TrainingCustomizable Contents Restoration Training
Customizable Contents Restoration Training
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraising
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...Mastering performance conversations presented by Heli Nehama Ozery and hosted...
Mastering performance conversations presented by Heli Nehama Ozery and hosted...
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
 
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness TrainingISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
ISO 37002:2021 (Whistleblowing Management Systems) Awareness Training
 
AI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deckAI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deck
 
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdfCan Same-Day Delivery Disrupt Crowded E-com Market.pdf
Can Same-Day Delivery Disrupt Crowded E-com Market.pdf
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship Toolkit
 
Pistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdfPistachio Caviar and raisins from Iran.pdf
Pistachio Caviar and raisins from Iran.pdf
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
 
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
Version Bravo- The Springboard for Navy SEAL entrepreneurship, cohort 003
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024
 

Social media around the world 2011

  • 1. 1
  • 2. What to expect from this presentation? 20 eye-catching facts about social media around the world. >1.000 facts & figures about social media in more than 30 countries. Topics cover main adoption & usage, brand interactions, role of employees in using social media and much more.
  • 3. For questions, feedback and remarks, please contact: Prof. Steven Van Belleghem Managing partner InSites Consulting Steven@InSites.eu Twitter: @steven_insites
  • 4. Studied countries 9027 consumers (age 15+) across 35 countries, representative for the online population within country on gender, age and e-commerce. Data collected on online research panels, field in Q2 2011. Feedback: @Steven_insites 4
  • 5. Awareness of Facebook is close to 100% More than 1 billion people (>70% of internet population) use social networks. 5
  • 6. People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9.
  • 7. Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use Facebook daily. 7
  • 8. There is a big Twitter paradox: 80% is aware of Twitter, only 16% is using it. 8
  • 9. Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration. 9
  • 10. Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t in- or decrease. 10
  • 11. 40% EUROPE LinkedIn High 35% Twitter 30% Facebook 25% Vkontakte Intention to Big social networks Increase Netlog 20% Tagged Orkut Xing Ning Hyves Badoo will get bigger and small 15% Hi5 QZone ones will get smaller. Bebo MySpace 10% Friendster 5% Low 0% 0% 10% 20% 30% 40% 50% 60% Low Current network penetration High N Europe = Min 43 – Max 4968 / F = If member of social network 11
  • 12. People connect online with their offline friends. People love to connect to people. 12
  • 13. >50% of social network users are connected to brands. 13
  • 14. Offline brand experiences are the main online conversation starters. 14
  • 15. People become a fan on Facebook because they like the product, not because of advertising. 15
  • 16. 36% posted content about a brand on social networks. 16
  • 17. Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising. 17
  • 18. Positive experiences are bigger conversation starters than negative experiences. People like positive stuff. 18
  • 19. Consumers prefer e-mail over social networks to ask questions to brands. 19
  • 20. 2 out of 3 employees is proud about their employer, but only 19% shares stories on social media: unused conversation potential. 20
  • 21. 38% of internet users has a smart phone. They are more intensive users of social networks than people without a smartphone. 21
  • 22. On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps. 22
  • 23. 12% of smartphone owners is using location based services. 23
  • 24. 4% of smartphone users are familiar with augmented reality. 24
  • 26. 20% of location-based users checks in daily
  • 27. Next part of the presentation is a document full with stats about social media. Feel free to use them and share them. We hope they help you to better understand the major changes the world is going through. Questions, feedback or suggestions: Steven@InSites.eu Or on Twitter: @Steven_InSites
  • 28. Social Network adoption, usage and other key facts. Connections on social networks: People & brands. The role of employees in making companies more human. Mobile internet, location based & augmented reality.
  • 29.
  • 30. 98% of Europeans are aware of Social Media. 73% of Europeans are member of at least 1 social netwerk. Awareness and usage of social networks is high; In Europe, 98% know at least one social network and 73% are member of at least one network. Social networkers are member of 1.9 networks on average. Emerging markets like China, India and Brazil have a higher social network penetration than (Western) Europe. Membership penetration, average number of networks and daily usage are higher in these countries. In Brazil, 86% are member of at least one network. Brazilian social networkers are member of 3.1 networks on average and 66% log in on a daily basis. Figures for India are comparable or even higher.
  • 31. Based on the data from participating countries, we make the following assumption.
  • 32. Awareness, penetration, average number of networks Aware of at least one network 98% Member of at least one network 73% Average number of networks one 1,9 is member of North Western Europe lags behind in social network 98% 75% penetration. 1,5 West East 97% 99% 66% 79% 1,8 1,9 South 99% 77% 2,2
  • 33. Awareness, penetration, average number of networks Aware of at least one network 98% Member of at least one network 73% Average number of networks one 1,9 is member of 86% 75% 34% 95% 44%* 1,8 76% 3,4 2,1 98% 88% 3,9 97% 86% 96% 3,1 67% Emerging markets Brazil 1,5 and India show the highest awareness and penetration of social networks. * The 44% share of social networkers in China is low compared to other countries. This might be due to the fact that some large Chinese networks (eg RenRen) were not included in this survey.
  • 34. In Europe, 50% is member of only 1 social network, mostly Facebook.
  • 35. # of networks one is a member of average 1,8 1,5 1,9 2,2 1,9 2,1 3,1 1,5 3,4 3,9 1,8 9% 4% 7% 4% 8% 5% 5% 6% 4% 15% 8% 7% 22% 13% 14% 14% 13% 34% 24% 19% 26% 16% 18% 8% 25% 31% 26% 27% 10% 24% 18% 30% 14% 15% 66% 69% 64% 55% 18% 47% 50% 49% 45% 45% 19% 19% 13% Western Northern Eastern Europe Southern Europe United States Brazil Australia China India Japan Europe Europe Europe ■ 5 or more ■4 ■3 ■2 ■ 1 network N Europe = 5613 / F = If member of social network(s)
  • 36. Network size 133 Facebook friends versus 59 Twitter followers. Q : How many contacts do you have on each of the following social network sites? average 133 95 84 78 62 62 62 59 57 52 51 31 27 18 11 7 6% 5% 3% 9% 17% 19% 16% 20% 21% 22% 21% 21% 17% 26% 16% 36% 27% 29% 47% 52% 14% 31% 29% 33% 27% 26% 28% 30% 32% 28% 30% 79% 80% 29% 65% 64% 65% 52% 55% 53% 53% 49% 49% 48% 41% 36% 23% 18% Counts below 30 Facebook Vkontakte MySpace Hyves Bebo Tagged Hi5 Twitter LinkedIn Ning Xing Orkut Netlog Badoo Friendster QZone Habbo ■ 50+ ■ 11-50 ■ 1 - 10 N Europe = Min 43 – Max 4968 / F = If member of social network
  • 37. >600 million people use social networks at least daily
  • 38. 58% of Facebook users log-in at least Daily (>400M)
  • 39. Daily log on to social media 60% 63% 58% 67% 82% 76% 61% N Europe = 5613 / F = If member of social network(s)
  • 40. Network log on frequency Q : You are a member of the following social network sites. How often do you log into these sites? (at least daily) Vkontakte and Facebook have the highest penetration of daily usage. 63% of the Vkontakte users log in at least once a day. 63% 58% 37% 29% 23% 21% 16% 14% 12% 12% 12% 11% 11% 11% 11% 8% Vkontakte Facebook Twitter Hyves Tagged Badoo Orkut Netlog LinkedIn Hi5 Xing MySpace Ning QZone Friendster Bebo Habbo N Europe = Min 43 – Max 4968 / F = If member of social network
  • 41. 37 minutes is the average time members spend each time they log in to Facebook
  • 42. Connection time On average, Facebook members stay connected for Q : On average, how long (in minutes) do you stay connected to each of the following networks when you log on? (per single visit) more than half an hour average 49 37 21 16 16 16 16 15 12 11 11 11 10 9 98 5 4% 3% 5% 3% 6% 3% 11% 6% 6% 4% 6% 6% 11% 16% 8% 20% 18% 24% 14% 19% 22% 6% 13% 23% 21% 26% 26% 32% 28% 19% 25% 12% 17% 24% 14% 24% 19% 18% 24% 35% 18% 8% 19% 19% 32% 23% 82% 67% 19% 59% 62% 13% 52% 55% 56% 54% 50% 47% 48% 50% 45% 39% 20% 22% Counts below 30 Vkontakte Facebook Twitter Netlog Badoo Hyves Tagged MySpace Orkut Hi5 Xing LinkedIn Bebo Ning QZone Friendster Habbo ■ >60 ■ 31 - 60 ■ 11 - 31 ■ 6 - 10 ■ 1- 5 minutes N Europe = Min 43 – Max 4968 / F = If member of social network
  • 43. Facebook rules the social media space, but is having a hard time in China & Japan. Facebook rules, at least in Europe, US and Australia. No other network reaches the 96% awareness and 62% usage level of Facebook. If we take a look at both awareness and membership, Twitter and MySpace are number two and three social media in Europe. Given the fact that LinkedIn is a professional network, it is worth pointing out that this network ranks fourth, both in terms of awareness and membership. On European level, Vkontakte (a Facebook look-alike) is a strong network in Russia and Ukraine. In a broader perspective, Qzone (China) and Orkut (Brazil, India) are network sites to take into account. Facebook has lower penetration rates in China and Japan.
  • 44. Awareness Top 3 networks Facebook 96% Twitter 80% In Europe MySpace 70% Membership Facebook 62% Twitter 16% MySpace 12%
  • 45. Facebook, Twitter and Linkedin are reaching the mass market. Smaller/ newer social networks are facing a challenge…
  • 46. Top 3 networks by membership 62% 96% 16% 80% 12% 19% North 69% 97% 18% 38% 10% 80% West East 58% 57% 95% 94% 14% 39% 82% 55% 12% 12% 36% 72% South 72% 98% 24% 85% ■ Membership 15% ■ Awareness 41% N Europe = 7446 / F = None
  • 47. Top 3 networks by membership 62% 96% 31% 16% 59% 80% 17% 12% 29% 59% 19% 76% 14% 13% 70% 54% 74% 93% 5% 22% 32% 57% 20% 77% 77% 93% 65% 96% 41% 67% 90% 93% 63% 59% 94% 87% 12% 34% 85% 76% 10% 79% ■ Membership ■ Awareness
  • 48. Network awareness | Europe In Europe, Facebook, Twitter and MySpace are the best known social Q : To what extent do you know the following social network sites? network sites. Exceeding Europe Europe regions countries 0% 25% 50% 75% 100% Facebook 96% Twitter 80% MySpace 70% LinkedIn 32% Badoo 31% Netlog 29% Hi5 26% Xing 19% Vkontakte 19% Bebo 16% Tagged 14% Habbo 14% Friendster 14% QZone 11% Europe Orkut 10% West North Hyves 10% East South Ning 7% N Europe = 7446 / F = None
  • 49. In China, awareness Network awareness | Europe in perspective of Qzone is equal to Q : To what extent do you know the following social network sites? awareness of Facebook Europe Europe versus reference countries 0% 25% 50% 75% 100% Facebook 96% Twitter 80% MySpace 70% LinkedIn 32% Badoo 31% Netlog 29% Hi5 26% Xing 19% Vkontakte 19% Bebo 16% Tagged 14% Habbo 14% Friendster 14% QZone 11% Europe USA Orkut 10% Brazil Australia Hyves 10% China India Ning 7% Japan N Europe = 7446 / F = None
  • 50. Network membership | Europe Facebook has the highest usage throughout Europe. Q : To what extent do you use the following social network sites? Exceeding Europe Europe regions countries 0% 25% 50% 75% 100% Facebook 62% Twitter 16% Vkontakte 12% LinkedIn 11% MySpace 9% Netlog 6% Badoo 6% Hi5 5% Xing 5% Hyves 3% Orkut 1% Ning 1% Tagged 1% QZone 1% Bebo 1% Europe West Friendster 1% North Habbo East 0% South N Europe = 7446 / F = None
  • 51. Network membership | Europe in perspective Q : To what extent do you use the following social network sites? Europe Europe versus reference countries 0% 25% 50% 75% 100% Facebook 62% Twitter 16% Vkontakte 12% LinkedIn 11% MySpace 9% Netlog 6% Badoo 6% Hi5 5% Xing 5% Hyves 3% Orkut 1% Ning 1% Tagged 1% QZone 1% Europe USA Bebo 1% Brazil Australia Friendster 1% China India Habbo 0% Japan N Europe = 7446 / F = None
  • 52. Current social networkers have no intention to stop their membership nor do they feel the need to further expand their membership Intention on social network sites
  • 53. Intention to stop Q : Which of the following social networks, of which you are a member, will you stop using? Europe 0% 25% Europe regions 50% 75% 100% Friendster 23% Tagged 21% Hi5 20% Ning 19% Overall, 7% of the Bebo 19% social networkers have Netlog 16% the intention to quit at Badoo 14% least one of the networks Orkut 13% they are a member of. QZone 13% Xing 9% Members of MySpace 8% Friendster are most Hyves 8% likely to stop Twitter 5% LinkedIn 4% Europe Vkontakte 2% West North Facebook 1% East South Habbo Base below N=30 N Europe = Min 43 – Max 4968 / F = If member of social network
  • 54. Intention to stop versus penetration 25% EUROPE Friendster High Tagged 20%Hi5 Bebo NingNetlog Big networks will get bigger and small networks will get smaller. 15% Badoo QZone Stop Orkut 10% Hyves Xing MySpace Twitter 5% LinkedIn Vkontakte Low Facebook 0% 10% 20% 30% 40% 50% 60% Low Penetration High N Europe = Min 43 – Max 4968 / F = If member of social network
  • 55. Future usage Q : Below you can see all the social network sites that you are currently a member of. How will your usage of each of these social network sites evolve in the coming year? (I’ll use it (a lot) more) Europe Europe regions 0% 25% 50% 75% 100% LinkedIn 37% Twitter 31% Facebook 29% Vkontakte 25% Orkut 21% Tagged Members of LinkedIn, 20% Twitter and Facebook Xing 19% are most likely to Ning 18% increase their usage Badoo 17% Netlog 16% Hyves 14% QZone 14% Hi5 13% MySpace 12% Europe Bebo 12% West North Friendster 10% East South Habbo Base below N=30 N Europe = Min 43 – Max 4968 / F = If member of social network
  • 56. Future usage versus network penetration 40% EUROPE LinkedIn High 35% Twitter 30% Facebook 25% Vkontakte Increase Netlog 20% Tagged Orkut Xing Ning Hyves Badoo 15% QZone Hi5 Bebo MySpace 10% Friendster Big networks will get bigger and small networks will get 5% smaller. Low 0% 0% 10% 20% 30% 40% 50% 60% Low Penetration High N Europe = Min 43 – Max 4968 / F = If member of social network
  • 57. Future membership Q : Below you see all the social network sites that you know but that you are not a member of. Please indicate which of the network sites below you would consider becoming a member of. Europe Europe regions 0% 25% 50% 75% 100% Facebook 28% Twitter 28% LinkedIn 19% Vkontakte 16% Facebook and Twitter MySpace 16% are most likely to QZone 12% gain new members. Friendster 9% Xing 9% Overall, 60% have no Netlog 8% intention to expand Orkut 8% their membership. Badoo 7% Hi5 7% Ning 7% Bebo 7% Europe Tagged 7% West North Habbo 5% East South Hyves 5% N Europe = Min 418 - Max 3962 / F = Non users: Aware, but no member
  • 58. We gave you a lot of facts, to capture the key points, we summarized the key data in a few overview slides.
  • 59. Top networks in Europe 9% 11% 16% 10% 2% Aware and current member 5% 19% Aware and once a member 62% Aware, but no member Not aware 52% 59% 7% 68% 27% 30% 20% 4% Facebook Twitter MySpace LinkedIn Facebook Twitter MySpace LinkedIn Awareness 96% 80% 70% 32% Membership 62% 16% 9% 11% Base: Social networkers Increase usage (top2%, 1-5) 29% 31% 12% 37% Network size (av no. contacts) 133 59 84 57 Log on frequency (at least daily) 58% 37% 11% 12% Log on duration (av minutes) 37 21 15 10 Ever deleted a person from contact list 50% 34% 36% 12% Base: Members of this network
  • 60. Member profile Women typically outnumber men on social networks — women make up 53% of Facebook users and 49% of MySpace users. However, a majority of LinkedIn members (56%) and Twitter users (55%) are men. Facebook Twitter MySpace LinkedIn Gender Male 47% 55% 51% 56% Female 53% 45% 49% 44% Age Age 15-24 24% 30% 33% 15% 25-34 25% 25% 26% 24% 35-54 35% 30% 31% 43% 55-99 16% 14% 11% 18% Smartphone Smartphone Smartphone user 43% 58% 46% 59% Working situation Working situation Employed 58% 58% 54% 72% Student 13% 17% 18% 8% Not working 29% 26% 28% 21% N Europe = 5613 / F = If member of social network(s)
  • 61. The Twitter Paradox: high awareness versus low usage. What’s next? Compared to Facebook, Twitter is still a pretty small network of people. Twitter is well known, but has not reached the penetration level of Facebook yet. Future adoption looks good, but there is still a long way to go. Facebook and Twitter are a perfect couple, both sites serve different needs. When people join Twitter, their Facebook usage does not decrease. Twitter users are typically using more social media than non Twitter users.
  • 62. Facebook and Twitter | membership of one or both N Europe = 5613 / F = If member of social network(s)
  • 63. Facebook and Twitter | daily log on Q : You are a member of the following social network sites. How often do you log into these sites? (% several times a day) 74% 35% 37% 13% 19% 2% 65% The more networks someone uses, the more time spend per network. 54% Western Northern Eastern Southern United Members of: Log in to: Europe Europe Europe Europe Europe States Brazil Australia China India Japan Facebook 76% 84% 58% 79% 74% 65% 59% 73% 66% 81% 67% Twitter 39% 28% 27% 41% 37% 36% 59% 42% 68% 52% 70% Facebook 50% 60% 47% 66% 54% 64% 66% 59% 34% 79% 40% Twitter 26% 15% 35% 49% 35% 29% 62% 35% 70% 47% 57%
  • 64. Facebook and Twitter | membership of one or both Other networks than Twitter and Facebook Member of Facebook Member of Twitter, and Twitter no Facebook 13% 19% 2% 65% North Member of Facebook, no Twitter 6% 1% 12% 80% West East 10% 18% 13% 2% 25% 3% 69% 59% South 5% 2% 29% 64% N Europe = 5613 / F = If member of social network(s)
  • 65. Social Network adoption, usage and other key facts. Connections on social networks: People & brands. The role of employees in making companies more human. Mobile internet, location based & augmented reality.
  • 66.
  • 67. People love people. So brands, behave like one. People link online with people they know offline. Social networking is a way for people to meet up with others on the net. Checking the status of others, chatting & messaging are the main activities on social networks, all two-way communication streams. Not having any contact is the main reason for defriending. People also join social networks to get information about (new) products / brands. However, they do not like traditional marketing messages. People prefer people above brands. This means that companies and brands should approach their use of social media differently. It’s about being human and taking personal identity above an institutional identity.
  • 69. Reasons to connect with other people on social media Q : Why does a person belong to your network? Europe Europe regions ...we have been friends, neighbours, 0% 25% 50% 75% 100% classmates, etc. since our childhood 71% ...we work(ed) together 59% ...we have the same friends offline 46% ...we have the same friends online 43% ...we originate from the same region / location 37% ...(s)he invited me to belong to his/her social network 37% ...we have the same hobbies 34% Connections are ...we work in the same sector 31% driven by close, ...we share the same education 27% offline, personal ...we share the same kind of humor 23% relationships. ...we have the same political ideas, ideologies, etc. 17% ...we are/were both in the same youth 16% movement ...we use the same products / services 12% ...we have the same personal style 10% ...we love the same brands 9% Europe West ...(s)he's a celebrity 8% North East ...(s)he's an opinion leader 7% South N Europe = 5613 / F = If member of social network(s)
  • 70. Besides connecting with others, getting information about (new) products and brands is driving membership of social networks
  • 71. Drivers for network membership Q : People become a member of social networks because they want to stay in touch with friends, family, etc. and/or because they like to play games. Besides the more general reasons, what else has driven you to become a member of the following social networks? Europe 0% 25% 50% 75% 100% ...to get to know things about (new) products / brands Besides more general ...to come in contact with brands / companies reasons, getting to know things about (new) products and brands is an important driver for ...to stimulate my career membership ...to find other users of a certain brand / product People get member of professional network LinkedIn, to stimulate ...to find promotions of a certain brand / product their career. ...to become a famous person ● MySpace ● Facebook ● Linkedin ...to become an opinion leader ● Twitter N Europe = 5613 / F = If member of social network(s)
  • 72. More than half of the social networkers has ever deleted someone from his/her network. Main reason for defriending is a lack of contact.
  • 73. Defriending In general, 56% has ever deleted a contact Q : Have you ever deleted a person from your contact list? person from at least one network Europe Europe regions 0% 25% 50% 75% 100% Hyves 54% Vkontakte 53% Facebook 50% Bebo 46% Tagged 45% Badoo 37% MySpace 36% Netlog 34% Twitter 34% Ning 33% Professional network LinkedIn Hi5 31% shows a low deconnection rate Orkut 27% QZone 26% Xing 25% Europe Friendster 14% West North LinkedIn 12% East South Habbo Counts below 30 N Europe = 5613 / F = If member of social network(s)
  • 74. Social networking is two-way communication; Reasons for defriending A lack of contact is the main reason for defriending. Q : Why did you do that? I’ve deleted a person from my contact list because… Europe 0% 25% 50% Europe regions 75% 100% ...we hardly had any contact with each other 47% ...I don’t want this person to see my profile 44% /updates anymore ...we were friends in the past, but not anymore 39% ...I came to realize that I don’t know that person 36% ...that person shares too much lousy content 30% on his/her social network ...I received many more updates about his/her 21% life than I care to receive ...that person’s comments were politically Company, brand 14% or product related incorrect ...that person is using social media too much reasons do not 12% for advertising about brands / products seem important ...that person is too active on my social network 10% reasons for defriending. ...that person is using social media too much 9% for promoting the company (s)he’s working ...that person is too passive on my social 8% network Europe ...I don’t want my colleagues to part of my West 6% social network anymore North East ...that person recommends brands / products I 4% South don’t like N Europe = 3179 / F = If ever deleted a person from contact list
  • 75. Defriending versus network size EUROPE 70% High 60% 50% Defriending 40% 30% 20% 10% Low 0% 0 20 40 60 80 100 120 140 Low Network size (contacts) High
  • 76.
  • 77. >50% follow brands on social media. Personal brand experience and conversations about brands by peers are drivers to connect. About half of the European social networkers follow a company or brand on social networks. People in the south of Europe are following more brands (17.3 on average) than other regions. People connect with a brand because they have used it and secondly because other people invited or recommended them to do so – they did not connect because companies / brands asked them to!
  • 78. Following brands | Europe Brand followers 51% Average no. of brands followed 12,2 North 47% About half of the social 11,6 network users follow a brand. West East 42% 54% 9,4 9,8 South 60% 17,3 N Europe = 5613 / F = If member of social network(s)
  • 79. Following brands | Europe in perspective Europe has the lowest share of brand fans, 51%. Compare India: 70% follows a brand. Brand followers 51% 60% Average no. of brands followed 12,2 9,3 57% 62% 20,2 7,9 70% 15,6 55% 19,6 55% 8,3 N Europe = 5613 / F = If member of social network(s)
  • 80. Brand followers are more often females, somewhat Brand follower profile younger and they are more active on social networks Brand Non brand Brand Non brand followers followers followers followers Gender Membership Male 44% 53% On average Female  56% 47%  2.0 1.7 Age Age Networks 15-24  31% 18% Facebook 95% 93% 25-34  28% 22% Twitter  31% 16% 35-54 20%  20% Actions 55-99 13%  18% Share  73% 41% Smartphone Smartphone Consult  71% 30% Smartphone Defriending user  47%  38% Defriending  63% 48% N Europe = 5613 / F = members of social networks sig. diff (95%)
  • 81. Sectors for brand following Q : To which sectors do these brands belong to? Europe Europe regions 0% 25% 50% 75% 100% Media / entertainment 50% Fashion / luxury goods 45% Food and retail 43% Media and Travel 35% entertainment are the most popular 28% industries for Sport following brands Cars 28% Good causes / charity 26% Europe West North Industry 13% East South N Europe = 3064 / F = members of social networks, following at least one brand
  • 82. Average consumer follows a brand to get a direct personal benefit. Social networkers expect some sort of benefit of companies on social networks. People are mainly focused on the direct benefit. Companies should in first instance offer product information, update on promotions and announce events. There is still a huge opportunity for companies to get in touch with their customers. 58% has never experienced any action by a company / brand on social network sites.
  • 83. Brand usage 46% Following brands on Recommendation by friend 29% social media is driven Invitation by network contact 28% by the actual user Search engine 27% experience Advertising on social media 26% Online advertising 22% Buying intention 22% Invited by brand 18% Traditional advertisements 18%
  • 84. 42% Had a conversation with a brand via social networks
  • 85. Company actions on social media Q : What kind of actions did you already experience? Via social networks, companies have already contacted me directly concerning... Europe Europe regions 0% 25% 50% 75% 100% ...a positive experience with a product / service I’ve posted or reacted on 17% ...a job vacancy 15% ...a negative experience with a product / service I’ve posted or reacted on 15% ...information I posted about promotions 13% 42% already had a conversation with ...information I posted about products and/or services in general a brand through 13% social media. ...a fanpage / group I’ve created for a product/brand/company 10% ...information I posted about (advertising) campaigns 9% Europe West ...information I posted about the company 8% North and/or company culture East South N Europe = 5613 / F = If member of social network(s)
  • 86. Customers want to be involved with companies. Bring them in the boardroom to improve the relationship. CONVERSATIONS 44%
  • 87. People expect various actions of companies on social Brand expectations networks. Top three consists of offering product information, Q : On social network sites, brands should… promotions and announcing events. Europe Europe regions 0% 25% 50% 75% 100% ...offer product information 58% ...offer promotions 58% ...announce events 57% ...share ideas and provide updates on future products, services, etc. 53% ...give feedback 52% ...give the ability to order / purchase products / services 49% ...surprise consumers 48% ...offer the ability to take part in game / competitions 47% ...start conversations with consumers 44% ...give exclusive content 44% ...invite consumers to co-create products / services 44% ...give objective background information of the company (facts and 43% figures) ...offer the possibility to directly interact with people behind the brand 43% ...bring entertainment 38% ...launch (advertising) campaigns 37% Europe ...create brand groups of which consumers can become a fan on 33% West social network pages North ...bring stories about the company culture 31% East South ...create virtual characters or advertising icons 20% N Europe = 5613 / F = If member of social network(s)
  • 88. Social media is about communication between people. People use social networks to communicate with each other: Checking the status of others, chatting, sending messages, reacting to comments or actions of others. If we look at actions specifically related to companies, products or brands, it shows that 36% of the social networkers in Europe post information about brands, 53% reacts on comments and 51% consults information. Consumers prefer to react on brand updates rather than start a conversation with a brand themselves. Content planning and regular content updates are a way to increase the engagement with fans.
  • 89. People like to connect: status checks and chats are most frequent Checking the status of others 5.2 activities on Chatting, messages 4.7 social networks Reacting to others 4.3 Updating status 3.4 Games 2.8 Reacting to brands 2.2 Consulting information about brands 1.9 Posting information about brands 1.3
  • 90. Actions on social networks Q : The last 10 times you logged into your social networks, how often did you undertake each of the following actions? (average) Europe Europe regions 0 1 2 3 4 5 6 7 8 9 10 Checking the status of others and 5,2 consulting information Chatting / Sending messages 4,7 PERSONAL Reacting to comments and / or actions of 4,3 others Updating your status and / or posting Communication information 3,4 between people is the main purpose of Playing games or other fun activities 2,8 social networks. Reacting to comments and / or actions of SHARE others related to products, brands and / or 2,2 companies CONSULT Consulting information about products, brands and/or companies 1,9 Europe West North SHARE Posting information about products, brands East 1,3 and/or companies South N Europe = 5613 / F = If member of social network(s)
  • 91. Embrace consumer power: 36% posts company/ brand related information on social media
  • 92. Sharing and consulting brand / product information Q : The last 10 times you logged into your social networks, how often did you undertake each of the following actions? (% at least once) 36% of the social networkers in Europe post information on products, brands, and /or companies Europe West North East South 73% 66% 75% 79% 77% 51% 40% 29% 56% 63% 53% 41% 44% 64% 59% 36% 28% 20% 39% 48% West North East South United States Brazil Australia China India Japan 76% 86% 67% 44% 88% 34% 50% 68% 43% 83% 75% 42% 49% 76% 47% 83% 84% 29% 43% 60% 43% 64% 66% 30% N Europe = 5613 / F = If member of social network(s) ■ % social networkers ■ social networkers who consult “Consulting information about products, brands and/or companies” ■ social networkers who react “Reacting on comments and / or actions of others related to products, brands and / or companies” ■ social networkers who post “Posting information about products, brands and/or companies”