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………………… Part 2 The objectives From co-creation to collaboration

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………………… Part 2 The objectives of structural collaboration. Companies who are working on structural collaboration with their customers have four clear objectives in mind with this approach: 1. Create better products, improve the customer service and communicate in a more impactful way. This is by far the most important objective for large brands to collaborate with consumers. By succeeding in this objective, the overall performance of the organization will increase. 2. Become more agile. By involving customers in every phase of a decision making chain, things move faster. Companies can make better decisions faster and have a better feeling what will be needed to be as successful in the future. A big plus in today’s fast moving world. 3. Add consumer-feeling to the gut-feeling. A lot of managers rely on their gut-feeling, which is wonderful. Structural collaboration should add ‘consumer-feeling’ to it. By collaborating so often, managers create the ability to put on the consumers hat during a meeting and think as the customer. Allowing them to make more consumer relevant choices. 4. Marketing & PR. Companies who are listening and involve consumers in decision making are popular nowadays. Tell all your customers that you take decisions based on consulting other customers, and they will like you more. Leveraging the internal collaboration platforms towards the external communication, has an impact on the overall perception. This is not the main goal, but a very welcomed indirect effect.conversationmanagement.biz I @steven_insites I @tomderuyck

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