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4 Internal communication is not From co-creation to collaboration

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4 Internal communication is not enough. Internal = External …………………………………………………………………………. Who How Managers show more interest in a project or approach that gets external credits than in a project with a sole internal focus. In other words: Board Movies & Within the company make sure your structural collaboration is not infographics Brand/Product completely taking place behind the scenes of Management, R&D, … Workshops & reports your organization. All departments Consumer stories: posters, intranet, … Sharing your collaboration work with the whole organization and the rest of the world has a number of advantages. Next to an increase in motivation of your management, it will also General & trade/niche Outside the increase the motivation of the participants of company Consumers your communities. Further, research has shown press Brand fans that consumers have a higher trust level towards New & traditional media and a better perception of brands that co-create. Adversaries Crisis management So, there is also a commercial benefit to leveraging your efforts externally.conversationmanagement.biz I @steven_insites I @tomderuyck

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