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@steven_insites            @tomderuyckconversationmanagement.biz I @steven_insites I @tomderuyck
………………………………………….………..……………..…………………………………………………………………………………………………….                    What to expect from this paper?  …...
………………………………………….………..……………..…………………………………………………………………………………………………….                    Definition: what do we mean       ...
…………………              Part              1conversationmanagement.biz I @steven_insites I @tomderuyck
…………………                    Part                    1                The facts about crowdsourcing,                        ...
1. Getting new insights: exploration of the target                  group. Listen directly on how they perceive the       ...
And it pays off: a recent article in the ‘Harvard Business Review’ claimed that companies are better able to              ...
…………………              Part              2conversationmanagement.biz I @steven_insites I @tomderuyck
…………………              Part              2                The objectives of                               structural collabo...
…………………              Part              3conversationmanagement.biz I @steven_insites I @tomderuyck
…………………              Part              3                An evolution,                               not a revolution.     ...
…………………                                  1.                       …………………                                                 ...
…………………              Part              4conversationmanagement.biz I @steven_insites I @tomderuyck
…………………              Part              4                Five pillars                               for Collaboration      ...
1                  Fit with the company culture                  ………………………………………………………………………                  During our i...
2                  Select the right participants                  ………………………………………………………………………                  There are t...
It is important to acknowledge that not every customer will be able – or is suitable – to                  help you solve ...
If you really want to progress to co-creation of new products or services with your community, you need to add the        ...
3                  C-level involvement, support is not enough                  …………………………………………………………………………………………………………………...
4                  Internal communication is not                  enough. Internal = External                  ……………………………...
There are a few communication tactics you can apply to increase                  the internal and external impact of your ...
5                  Measure impact                  ……………………………………….                  To keep the collaboration flow going,...
………………………………………….………..……………..…………………………………………………………………………………………………….                    Conclusion: change of internal    ...
Make sure that along the way, you take into account these last tactical tips to make collaboration work:                  ...
List of interviewees:                            …………………………………………………………………………………………                            Caroline Va...
Steven Van Belleghem                                                         Managing Partner, InSites Consulting         ...
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………………… 1. ………………… 2. ………………… From co-creation to collaboration

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………………… 1. ………………… 2. ………………… 3. 1-time Project based Structural try out collaboration collaboration 1. Collaboration always starts with a first time try out. Companies organize a co-creation project in which they allow the customer to participate in one specific project. Most occurring examples are co-creation of a new product, a new package or new marketing communication. 2. If this try out is experienced as a success, the second step is to apply collaboration on a project based level in the organization. In this stage, companies have the habit to involve customers in every important new project they work on. 3. After a while, it becomes hard for them to take decisions without the voice of the customer during the process and they decide to structurally collaborate.conversationmanagement.biz I @steven_insites I @tomderuyck

Veröffentlicht in: Business
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