Update given at a recent conference on Digital Strategy, New Media Trends, Grump Cat and Social Media in 2013. No template theme | Cut down version | feel free to use what you want

1. Our
new
media
strategy
@analogboy

2. Five
things
that
will
impact
the
next
couple
of
years

3. St
Peter’s
Square
Early
adopter

7. The
NBN
will
be
up
to
40
Dmes
faster
than
ADSL
broadband.

8. gaming
lo2eries
membership

9. 1337
or
l33t
is
another
way
people
refer
to
the
word
LEET
which
is
short
for
Elite.
Players
oLen
use
this
to
claim
they
are
superior.

10. The
online
customer
cycle
• What
is
the
cycle
• Generate
traffic
• Convert
visitors
to
buyers
• OpDmize
• Word
of
mouth
AFK
simply
means
Away
From
Keyboard.
Pay
aTenDon
to
this
in
groups
as
a
key
member
may
be
absent
for
a
moment.

11. The
online
customer
cycle
• MulDple
entry
points
• MulDple
exit
points
• MulD-­‐channel
• Measure
and
aTribute
• Integrated
approach
Bio:
is
a
term
used
by
players
to
indicate
they
need
or
are
taking
a
bathroom
break.

12. Boss:
This
term
is
used
to
describe
boss
monsters
or
signature
creatures
in
an
area.
In
an
instance
this
slaying
a
boss
may
be
the
final
objecDve
for
a
quest.
In
some
cases
a
boss
is
a
bonus
and
may
just
yield
more
loot.

13. 1:
Generate
relevant
traffic
• TradiDonal
markeDng
(offline)
• Search
• Paid
search
and
social
• Organic
social
• P2P
markeDng
• Content
markeDng
• GamificaDon
• Affiliates
and
APIs
• Mobile

14. 2:
Be
the
best
in
organic
search
• SDll
the
biggest
traffic
driver
• Dynamic
rankings
• Black-­‐hat
vs.
white-­‐hat
• On
page
opDmizaDon
• Link
building
• Link
bait
• Content
• Long
tail
• Personal
results
• Answer
the
quesDon
• Social
signals

15. 3:
Be
smarter
for
paid
search
• It’s
all
Google
baby
(which
is
shit)
• Text,
display,
video,
places,
shopping
• Long
tail
• Specific
&
broad
keywords
• Facebook
?
• In
or
Out
• Traffic
vs.
engagement

17. 4:
Listen
stupid
• Let
other
generate
traffic
and
content
• Listen
and
innovate
• Customer
service
loop
• ‘Be
interesDng’
• Relevant
engaging
content
• Built-­‐in
social
tech

18. 5:
Content
• Content
circles
• Editorial
agenda
• Target
audiences
• Renters
• Owners
• Emergency's
• Children
• Become
knowledge
leader
• Corporate
• Builders
/
developers
• Affiliates
• APIs

19. Dps:
is
the
measurement
of
Damage
Per
Second.
This
is
also
someDmes
used
to
refer
to
a
class
that
deals
high
damage.
If
a
member
suggest
you
find
more
Dps
they
are
referring
to
a
high
damage
dealing
class.

20. 6:
Mobile
• “On
the
go”
builds
• Cut
down
• Everything
responsive
• Not
apps
or
m
dot

21. Email
grows
even
bigger.
With
the
increase
of
social
media,
content
markeDng
and
mobile
usage,
email
markeDng
is
also
growing
at
astonishing
rates.
Email
markeDng
is
one
of
the
most
cost
effecDve
forms
of
markeDng
to
a
broad
audience.

22. Big
Data

23. What
we
are
building
towards

24. GamificaDon
Is
the
use
of
game
thinking
and
game
mechanics
in
a
non-­‐game
context
in
order
to
engage
users
and
solve
problems.

25. Game
Mechanics:
• Achievements
• Appointments
• Behavioral
Momentum
• Blissful
ProducDvity
• Bonuses
• Cascading
InformaDon
Theory
• Combos
• Community
CollaboraDon
• Countdown
• Discovery
• Epic
Meaning
• Free
Lunch
• Infinite
Gameplay
• Levels
• Loss
Aversion
• LoTery
• Ownership
• Points
• Progression
• Quests
• Reward
Schedules
• Status
• Urgent
OpDmism
• Virality
Click
here
if
you
forgot
what
some
of
this
is

26. Media
for
social
interacDon
“Social
media
spark
a
revelaDon
that
we,
the
people,
have
a
voice,
and
through
the
democraDzaDon
of
content
and
ideas
we
can
once
again
unite
around
common
passions,
inspire
movements,
and
ignite
change.”
―
Brian
Solis

44. Ten
point
summary
1. Best
search
pracDces
2. Leading
user
journeys
3. Modern
device
centric
design
4. Smart
sharable
content
5. Relevant
communiDes
6. Customer
centric
builds
7. Solve
customer
problems
8. Learn
more
about
our
customers
9. Develop
leading
digital
eco-­‐systems
10. OpDmize,
innovate
or
die

45. March
11,
2013
–
For
the
first
Dme
ever,
more
Australians
have
access
to
internet
connected
television
(33%)than
tablets
(31%)

46. March
20,
2013:
Apple
Patents
An
Augmented
Reality
System
That
Turns
The
World
Into
A
Shareable
‘Pop-­‐Up
Video’

47. ElectrostaDc
interfaces

48. You're
all
beauDful
people…
Any
quesDons?