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P&G Alumni Network Atlanta Chapter 3-21-18 MASTER

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P&G Alumni Network Atlanta Chapter 3-21-18 program featuring Jim Stengel, former P&G Global Marketing Officer, author of 'Grow' & 'Unleashing the Innovators'.

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P&G Alumni Network Atlanta Chapter 3-21-18 MASTER

  1. 1. Your Atlanta Chapter Board Welcomes You to our 2018 Kick-off! Larry McHugh Leslie Myrie Jared Simmons Joe DeLapp, Finance Lalit Durante Harris Fogel David Grocer, Programming Michael Lanning Ricardo Shelley Linda Wunderlich Darlene Tobin, Co-President Steve Cook, President
  2. 2. 1. Kip Knight, President, H&R Block Retail & Rob Lynch, President, CMO, Arby’s 2. Proven Best Practices From Entrepreneurs & Innovators 3. Cheryl Bachelder, CEO, Popeyes Louisiana Kitchen 4. Jamie Turner, CEO, SIXTY Marketing 5. Margaret Wise, ARKE – Today’s Top 3 Trends in MarTech 6. Steve Nilsen, Boyden Partner, How to Make Executive Search Work For You 7. Dave Knox, WPP Ventures Partner, ‘Predicting The Turn’ 8. John Costello, Bottom-Line Branding Who has been to 1+ of our 8 programs? TM
  3. 3. John Costello chose Yellowstone Forever. The ATL Chapter donated $ to thank John.
  4. 4. Thank you to our 2017 & 2018 Strategic Tech Partner! Top Tech Topics
  5. 5. Thank you to Harris Fogel for leading 3/21 program! Thank you to our generous host … SAP!
  6. 6. Jason Hoch, Head of New Initiatives HowStuffWorks has built the world’s largest for-profit podcast business. What makes a great podcast? Why on-demand audio matters to brands. Next Program is on 5/17 featuring Jason Hoch. The Podcast Boom: Why It's Happening Now & Why It's so Important for Brands
  7. 7. Tonight’s Special Guests! Vincent Spiziri Board Member Ed Tazzia Global Chair, Co-Founder Dana Barrett
  8. 8. Jim Stengel, Former P&G Global Marketing Officer 2017 AMA Marketing Hall of Fame Inductee President/CEO, Jim Stengel Company
  9. 9. To thank Jim, we are donating $ to the Boys & Girls Clubs of Greater Cincinnati.
  10. 10. Jim’s keynote.
  11. 11. Delivering on the promise How consumer demand and preference has changed everything Margaret Wise | March 21, 2018
  12. 12. The tastiest example I could think of! Innovative ways to deliver on a legacy brand promise Yup !
  13. 13. There are 13 ways to order a pizza from Dominos and there are more on the way. https://anyware.dominos.com The pizza ordering experience is being driven thru customer channel/device preference
  14. 14. A Harsh Reality Customers don’t care how difficult it is
  15. 15. Get Ready to Partner Personas VoC Research Journey Mapping Meet Steve Cook: •  Seasoned Exec •  Influencer •  Author WHO Personas VoC Research Journey Mapping WHAT Personas VoC Research Journey Mapping HOW Understand your customers point-of-view
  16. 16. What are the friction points in your Journey?
  17. 17. Personas VoC Research Journey Mapping WHO 3 questions to help Personas VoC Research Journey Mapping WHAT Personas VoC Research Journey Mapping HOW Which personas might be most receptive to new ideas? What pains need to be addressed? What gaps exist in your Journey across People, Process, Tech and Data?
  18. 18. Let’s connect: Margaret Wise mwise@arke.com @mgtwise www.linkedin.com/in/mgtwise/ Join Us for Arke CX Summit April 18, 2018 at Buckhead Club. A full day of thought leadership, discussion and happy hour networking. For complete details and registration bit.ly/ARKE-CXS
  19. 19. Please give a warm Atlanta welcome! Vincent Spiziri Head of Philanthropy AB Bernstein Private Wealth P&G Alumni Foundation Board Member P&G Alum 1979-95
  20. 20. Sharing values. Investing together. Creating opportunity. Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company. 2017 - 2018
  21. 21. https://www.youtube.com/watch?v=EqnOVOTea5I&feature=youtu.be
  22. 22. ENRICHMENTENGAGEMENT MISSION: ECONOMIC EMPOWERMENT GIVING BACK P&G ALUMNI FOUNDATION P&G ALUMNI NETWORK
  23. 23. MISSION: ECONOMIC EMPOWERMENT STRATEGIC GRANT-MAKING CREATING REAL EMPLOYMENT P&G ALUMNI INVOLVEMENT $1,000,000 GRANTED TO 50+ ORGANIZATIONS Sharing values. Investing together. Creating opportunity.
  24. 24. HELP CREATE MORE OPPORTUNITIES LEARN MORE GET INVOLVED DONATE CONTACT •  PGALUMNIFOUNDATION.ORG •  MARIANNE.IYER@PGALUMS.COM Sharing values. Investing together. Creating opportunity.
  25. 25. Please give a warm Atlanta welcome! Ed Tazzia Global Chair, Co-Founder
  26. 26. Operating Committees Operations Connectivity Enrichment Giving Back Board of Directors
  27. 27. Connectivity Membership (Wong/Estrada) •  Best Practices •  Local Chapter Support •  Virtual Chapter Concept •  Region Management Global Conference (Hagen/Florez-Arango) Women’s Forum •  Global Conference Liaison (Hagen) •  Chapters Liaison (Bass/Hartley) Engagement •  Blog •  Pop Ups •  Virtual Meet-ups •  Reflections
  28. 28. Madrid 2019
  29. 29. Enrichment Webinars/Seminars (Tarvin/Halloran) Peer-to-Peer Network White Papers Mentoring Discussion Groups (Tapia/Matheis)
  30. 30. Operations Revenue Generation (Wiengandt) •  Sponsorship •  Sponsored Webinars •  Job Board •  New Sources Treasury, Finance & Legal (Vanderscheuren) Marketing/Communication (Fox – Content Halloran - Technology) •  Upgraded Platforms •  Websites •  Social Media •  Email Broadcasts
  31. 31. Jim Stengel Book Signing

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