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Google<br />Overview of an Internet Giant<br />
Mission<br />"Google's mission is to organise the world's information and make it universally accessible and useful"<br />
History<br />
Products & Services<br />Gmail<br />Blogger<br />Picasa<br />YouTube<br />Google Search<br />Google Sites<br />Google Vide...
Technology<br />Google's search technology is reliant upon computer algorithms to determine search positioning, let's look...
PageRank<br />PageRank reflects the importance of web pages<br />It considers variables and terms<br />A higher PageRank i...
Hypertext-Matching Analysis<br /><ul><li>Google’s Search Engine analyses page content
The Google Search Algorithm factors in:
Page content
Fonts
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Google

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Google

  1. 1. Google<br />Overview of an Internet Giant<br />
  2. 2. Mission<br />"Google's mission is to organise the world's information and make it universally accessible and useful"<br />
  3. 3. History<br />
  4. 4. Products & Services<br />Gmail<br />Blogger<br />Picasa<br />YouTube<br />Google Search<br />Google Sites<br />Google Video<br />Google Buzz<br />Google Docs<br />Google Chat<br />Google Calendar<br />Google Reader<br />Google Apps<br />Google Groups<br />Google Maps<br />Google Earth<br />Google Wave<br />Google Chrome<br />
  5. 5. Technology<br />Google's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page.<br />PageRank<br />Hypertext-Matching Analysis<br />
  6. 6. PageRank<br />PageRank reflects the importance of web pages<br />It considers variables and terms<br />A higher PageRank is to believed to be more important<br />
  7. 7. Hypertext-Matching Analysis<br /><ul><li>Google’s Search Engine analyses page content
  8. 8. The Google Search Algorithm factors in:
  9. 9. Page content
  10. 10. Fonts
  11. 11. Subdivisions
  12. 12. Location of words
  13. 13. Google’s Search Engine also analyses neighboring web pages to ensure relevant search results to a user’s query</li></li></ul><li>Business Model<br />Google generates revenue from its Search Engine<br />It uses content advertising programs such as AdSense<br />Customers have needs, wants and nice-to-haves and traditional business models fulfil theses for their customers.<br />Google offers its customers needs, wants, and nice-to-haves all free.<br />
  14. 14. AdSense<br />Google AdSense combines Google Search technology<br />Google believes relevant advertising can be as useful as search results<br />Google believes advertising can enhance the experience for visitors while helping publishers recover some of their investment in creating content of value<br />Advertisers, publishers and information seekers all profit as a result<br />
  15. 15. AdWords<br />In combination with AdSense Google developed the "AdWords [program] for advertisers who want to reach a qualified audience as efficiently as possible.”<br />The PageRank and Hypertext-Matching Analysis appears to function to produce the best possible matches for a users search query.<br />AdWords and AdSense delivers content appropriate advertising based on the publishers content.<br />This effectively appears to create a relationship between content publishers and advertising publishers creating a sense of network economy, value and effect.<br />

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