The document discusses business models and how digital technologies are changing them. It first defines a business model as how a company creates value for itself and customers. It then presents the Business Model Canvas framework, which provides a template for describing key components of a business model like customer segments, value propositions, and revenue streams. The document uses the example of book publishing to illustrate how digital technologies have disrupted traditional business models, enabling niche authors and audiences through self-publishing platforms and print-on-demand infrastructure.
2. “consider how digital
technologies are changing
the workplace and work
practices currently and may
further change them in the
near future”
THIRD REFLECTION
30. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content
31. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content
Content
acquisition,
publishing
and sales
32. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content
Content
acquisition,
publishing
and sales
Publishing
knowledge;
content
33. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content
Content
acquisition,
publishing
and sales
Publishing
knowledge;
content
Publishing and
marketing costs
Wholesale revenues