1.
DESIGNI THINKING
U X P
ser e perience nnovation rocess Method and Tool
Steven Tseng , ASUS

2.
Design
Thinking

3.
It’s a human-centered
approach to innovation.
Jonney Shih
President, ASUS

4.
Design Thinking is for
everyone.
Jonney Shih
President, ASUS

5.
It is a discipline that
uses the designer’s
sensibility and methods
to match people’s needs
with what is
technologically feasible
and what a viable
business strategy can
convert into customer
value and market
opportunity.
Tim Brown
IDEO Co-funder

6.
Design thinkers think
about people first, then
the business second. The
opposite is true for most
companies.
Tim Brown
IDEO Co-funder

7.
Design thinking is
supported by a rich set of
tools, processes, roles,
and environments.
Designers know when to
use the right tool at the
right time.

8.
Three Perspectives

9.
Method

10.
Human Centered Design
H Hear C Create D Deliver
Abstract
Abstract
Opportunities
Themes
Solutions
Time
Stories
Concrete
Concrete
Prototypes
Observation Implementation Plan

11.
HEAR
● Observe ● Engage ● Define

12.
Create
● Ideate ● Prototype ● Develop

13.
Deliver
● Test Model Implement
● ●

14.
Tools

15.
design challenge
interview share-and-capture insight
observation
a day of life
grouping
shadowing
synthesis co-design point-of-view
empathy brainstorming
beginner’s mind
storytelling need
prototyping

16.
Mechanical Instruments
tool

17.
Observation
tool

18.
Reminder

19.
Reminder

20.
Reminder

21.
Reminder

22.
Reminder

23.
Interview
tool

24.
Reminder

25.
Reminder
•
•
•
•

26.
Reminder
•
•
•
•

27.
Reminder
•
•

28.
Wallet Mapping
…
tool

29.
Behavior Archeology
tool

30.
Share-and-Capture
storytelling ( )
quote surprise interest
tool

31.
Needs and Insights
Need
activity
Insight
tool

32.
Grouping
finding need
insight
tool

33.
Point-of-View (POV)
[ ] [ ] [ ] POV
[ ] [ ] [ ]
tool

34.
Design Challenge
finding need insight POV
Design Challenge
How Might We [Goal] + [How]
…
+[ ]+[ ]
tool

35.
Design Challenge
How Might We...
Goal: Enable people to enjoy the browsing
experience at the library
How: By shifting from physical to digital
books in a seamless way?
hear

36.
Design Challenge
How might we improve maternal health
with mobile technologies for low-income
countries?
hear

37.
Brainstorming
... ( …)
tool

38.
Storytelling
who what when where why how
tool

39.
Prototyping
Build to Think ( )
idea concept solution
Stay low fidelity ( )
tool

40.
Common Prototype Forms
Model
idea concept solution 2D 3D
low fidelity

41.
Common Prototype Forms
Storyboards

42.
Common Prototype Forms
Roleplay

43.
Common Prototype Forms
Diagrams
( …)

44.
Common Prototype Forms
Mash up

45.
千里之行
始於足下
ONE small step leads
ONE giant leap

46.
Steven Tseng
Innovator and Facilitator
Design Thinker
UXIP Facilitator
Service Designer
Six Sigma Black Belt