Outlines what you need to do to succeed on LinkedIn. Optimizing your LinkedIn profile, the 3 keys to success on LinkedIn and the most common mistakes to avoid.

1.
LinkedIn 101
Getting Started The Right Way
steve@steveloates.com
905
333
9637

2.
www.steveloates.com
KEEP YOUR PROFILE UP TO DATE
www.steveloates.com
©copyright
2015

3. www.ecommerceessentials.cawww.steveloates.com
Linkedin
is
World’s
Largest
Social
Network
for
Professionals
with
over
345
Million
Users
THE NUMBERS
www.steveloates.com
©copyright
2015

4. Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com
Direct
Mail
Website
Email
Online
AdverAsing
TelemarkeAng
Print
AdverAsing
Social
Media
Cold
Calling
Radio
AdverAsing
Networking
SEO
Blogging
TV
AdverAsing
LINKEDIN…
AN
IMPORTANT
TOOL
IN
YOUR
MARKETING
TOOLBOX
www.steveloates.com
©copyright
2015

5. REASONS
YOU
NEED
TO
BE
ON
LINKEDIN
www.ecommerceessentials.cawww.steveloates.comwww.steveloates.com
©copyright
2015
1.
Looking
for
job
or
looking
for
candidate
to
fill
a
job
2.
Find
New
Leads
and
OpportuniAes
3.
Grow
your
Network
4.
Knowledge
Gathering
and
Sharing
5.
Discussions
with
Peers
–
Global
perspecAve

6. MISTAKES
TO
AVOID
ON
LINKEDIN
Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com
• No
markeAng
strategy
–
No
plan
–
No
Goals
• CommunicaAon
without
Value
• Limited
or
No
TargeAng
–
Shotgun
approach
• Profile
not
OpAmized
to
achieve
MarkeAng
Goals
www.steveloates.com
©copyright
2015
Most
Common
Mistakes
On
LinkedIn

7. 3
KEYS
TO
SUCCESS
Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com
1.
YOU
MUST
GET
FOUND
3
Keys
To
Your
Success
in
LinkedIn
2.
YOU
MUST
FIND
OTHERS
3.
YOU
NEED
TO
PARTICIPATE
www.steveloates.com
©copyright
2015

8. GETTING
FOUND
Follow @SteveLoates www.ecommerceessentials.cawww.steveloates.com
YOU
MUST
GET
FOUND
TO
BE
SUCCESSFUL
www.steveloates.com
©copyright
2015
AND
YOU
ONLY
GET
FOUND
BY
HAVING
A
COMPLETE
AND
OPTIMIZED
PROFILE
THEN
OPTIMIZE
YOUR
PROFILE

9.
www.steveloates.com
©copyright
2015

10. @SteveLoates 1.888.575.5385www.steveloates.com
BEFORE
MAKING
CHANGES
TO
YOUR
PROFILE
TURN
OFF
YOUR
ACTIVITY
BROADCASTS
www.steveloates.com
©copyright
2015

11. GET
FOUND
-­‐
HEADLINE
1.888.575.5385
120 Characters – Use Valuable Keywords
Your Branding Statement
Follows you in LinkedIn
www.steveloates.com
©copyright
2015

12. GET
FOUND
-­‐
HEADLINE
USE
WEBSITE
NAMES
www.steveloates.com
©copyright
2015
Looks
More
Professional

13. GET
FOUND
-­‐
HEADLINE
Customize Your LinkedIn URL
www.steveloates.com
©copyright
2015

14. EXAMPLES
OF
CATCHY
HEADLINES
www.steveloates.com
©copyright
2015

15. INTERNET
MARKETING
&
SOCIAL
MEDIA
CONSULTANT,
PUBLIC
SPEAKER,
LINKEDIN
COACH
and
BLOGGER
MY
PASSION
is
HELPING
individuals,
groups
and
organizaAons
SUCCEED
ONLINE.
I
have
spent
the
past
16
years
studying,
pracAcing
and
refining
my
Online
MarkeAng
and
Social
Media
skills,
and
learning
how
they
can
help
businesses
grow.
The
online
landscape
is
constantly
evolving,
but
the
markeAng
goals
remain
the
same.
Develop
an
effecAve
strategy
that
generates
leads,
opportuniAes
and
sales
while
yielding
a
posiAve
ROI.
And
through
my
speaking,
training,
wriAng
and
consulAng
my
mission
is
to
help
you
cut
through
the
noise
and
make
sense
of
online
markeAng
and
to
assist
in
the
creaAon
and
implementaAon
of
effecAve
online
markeAng
strategies
that
deliver
results.
I
also
have
over
10
years
experience
in
ecommerce.
Developing
a
successful
online
business
that
when
I
sold
it,
had
grown
to
become
the
#1
ranked
site
in
its
verAcal
in
Canada.
It's
this
passion
for
Internet
markeAng
and
social
media
and
how
they
can
help
your
company
to
grow,
along
with
my
real
world
business
experience,
that
I
can
bring
to
your
organizaAon.
Start
the
discovery
process
now
by
contacAng
me
for
a
no
obligaAon
consultaAon.
steve@steveloates.com
or
1-­‐888-­‐575-­‐5385.
GET
FOUND
-­‐
SUMMARY
Make it Easy to Skim – Use Short “chunks” of content and Pack with keywords
Make It Personal, Conversational but still Professional
Expand on who you help, what they get, and why you are the person to help
Include contact info and call to action
TALK ABOUT – Important Accomplishments
TALK ABOUT – Your Values, Passions, Experience, Skills
www.steveloates.com
©copyright
2015
You Have 2000 Characters

16. GET
FOUND
-­‐
VALIDATIONS
• Skills - Endorsements
• Publications and SlideShare
• Education, Organizations and Courses
• Recommendations
www.steveloates.com
©copyright
2015

17. ENDORSEMENTS
RECOMMENDATIONS
www.steveloates.com
©copyright
2015
GET
FOUND
-­‐
VALIDATIONS
Get
Them
and
Give
Them
–
Endorsements
Should
Include
Your
Targeted
Keywords

18. PROFILE
TIPS
“Without promotion something terrible happens…
…NOTHING”
ONE FINAL THOUGHT ABOUT YOUR PROFILE…..
www.steveloates.com
©copyright
2015

19. PERSONALIZE
Personalize Your Invitations
Let Them Know You Care
About Connecting
www.steveloates.com
©copyright
2015

20. USE
LINKEDIN
GROUPS
TO
CONNECT
www.steveloates.com
©copyright
2015

21. LINKEDIN
GROUP
TYPES
Alumni Groups
Connect with Classmates
Professional Associations
Shop Talk About Your Industry
Industry Groups
Support and Discussion On Relevant Issues
Client Groups
Where Prospective Clients Spend Time
Vendor Groups
Connect with Vendors You Use
4 SIMPLE STEPS
1. Introduce Yourself
2. Listen to the Conversations
3. Share Your Expertise – Answer Questions
4. Add Value and Ask To Connect
www.steveloates.com
©copyright
2015

22. FIND
OPPORTUNITIES
www.steveloates.com
©copyright
2015
Use
Advanced
Search
To
Find
OpportuniAes

23. www.steveloates.com
©copyright
2015
USE
TAGS
&
SEGMENT
YOUR
CONNECTIONS

24. MANAGE
PRIVACY
CONTROLS
www.steveloates.com
©copyright
2015

25. LINKEDIN
TOOLS
FREE
DOWNLOAD
www.steveloates.com/linkedin-­‐tools-­‐Aps
www.steveloates.com
©copyright
2015

26. Steve@steveloates.com
905
333
9637
www.steveloates.com
Follow
Me
on
Twiher
@SteveLoates
www.steveloates.com
©copyright
2015