Encore Media Metrics

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After stints in finance and enterprise software, I became an entrepreneur in 1999 and since 2002 have founded and grown 2 companies in one of the most innovative, competitive and rapidly changing industries: online media / interactive marketing. Since then I've planned, managed and measured interactive campaigns for global leaders and emerging challengers in Travel, Apparel, CPG, Retail, Auto and B2B. I've been fortunate to work with great brands, clients and teammates, while meeting scores of smart and capable professionals around the globe. Along the way I've learned invaluable lessons (usually through my own failures) about people, planning, process and culture. Above all I realize...

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