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Internet Marketing
Insights
21st Century Real Estate Marketing Techniques

Steve Hoffacker
CAASH, CAPS, CGP, CMP, CSP, MCS...
Hindsight
“This 'telephone' has too many
shortcomings to be seriously
considered as a means of
communication. The device i...
Perspective

“I think there is a world market
for maybe five computers.”
Thomas Watson, Chairman IBM, 1943

© Steve Hoffac...
More Perspective
“We don't like their sound,
and guitar music is on
the way out.”
Decca Recording Co., reason for
not sign...
Who Knew?
“There is no reason anyone
would want a computer
in their home.”
Ken Olson, Founder/Chairman,
Digital Equipment ...
The Emerging Web
• Volume of people using the Internet
• Number of points of contact
• Speed of interaction
• Increased ac...
The Paradigm
• Advertising, WOM, websites, PPC,
Realtors®, personal, and other
forms of marketing just generate
or create ...
Don’t Miss Out
“84% of home buyers who

used the Internet before
purchasing a property
intend to use it again.”
Harris Int...
Connecting & Interacting
• Your buyers are computer savvy
• They may know more than us
• They know what they like online
•...
Words of Advice
“The Internet has a perfect
memory. It forgets nothing.
If you don’t want people to
read, view, or hear it...
Contact Us
stevehoffacker.com

561-685-5555
Steve Hoffacker

© Steve Hoffacker, Hoffacker Associates
West Palm Beach, Flor...
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Internet Marketing Insights - Strategies and Observations by Steve Hoffacker

Award-winning new home sales trainer Steve Hoffacker http://stevehoffacker.com shares a brief series of slides about advances in technology and what this means to marketing our business online and how this impacts selling new homes - with websites and social media.

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Internet Marketing Insights - Strategies and Observations by Steve Hoffacker

  1. 1. Internet Marketing Insights 21st Century Real Estate Marketing Techniques Steve Hoffacker CAASH, CAPS, CGP, CMP, CSP, MCSP, MIRM http://stevehoffacker.com
  2. 2. Hindsight “This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union, 1876 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 2
  3. 3. Perspective “I think there is a world market for maybe five computers.” Thomas Watson, Chairman IBM, 1943 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 3
  4. 4. More Perspective “We don't like their sound, and guitar music is on the way out.” Decca Recording Co., reason for not signing The Beatles, 1962 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 4
  5. 5. Who Knew? “There is no reason anyone would want a computer in their home.” Ken Olson, Founder/Chairman, Digital Equipment Corp, 1977 © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 5
  6. 6. The Emerging Web • Volume of people using the Internet • Number of points of contact • Speed of interaction • Increased access (locations, devices) • Web/email address is on every ad or sign • Common way of connecting © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 6
  7. 7. The Paradigm • Advertising, WOM, websites, PPC, Realtors®, personal, and other forms of marketing just generate or create the lead, the awareness, or the initial contact. • They do not make the sale (unless it is a retail product). © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 7
  8. 8. Don’t Miss Out “84% of home buyers who used the Internet before purchasing a property intend to use it again.” Harris Interactive, 2005 Survey © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 8
  9. 9. Connecting & Interacting • Your buyers are computer savvy • They may know more than us • They know what they like online • If they can’t find you, you’ll lose out • If you make it too hard, they’ll give up • They expect to communicate this way • You’ll gain their respect © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 9
  10. 10. Words of Advice “The Internet has a perfect memory. It forgets nothing. If you don’t want people to read, view, or hear it, then don’t publish it.” Steve Hoffacker © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 10
  11. 11. Contact Us stevehoffacker.com 561-685-5555 Steve Hoffacker © Steve Hoffacker, Hoffacker Associates West Palm Beach, Florida 11

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