3. Sponsors

4. Vision for SMBCMN
The place local marketers and business owners
come to be inspired and learn what is working
and not working to build their business.

5. Ready to Get
Started?
Hashtag: #smbcmn
Wireless Access

7. What will help me in 2013?
Develop a Plan!

8. 1. How do you develop your plan
2. What does a plan look like
3. How do you organize your plan
4. How do you execute your plan
Agenda

9. Start with an existing plan:
Do you have a marketing plan? Many
small businesses and organizations
don’t.
Others don’t communicate well or have
not thought to include social media.
How do you do that?

10. If starting from scratch, take a look
at what you did in 2012.
How do you do that?

11. Define Your Target Market

12. Keep
Start
Stop
Gain Feedback from Staff

13. Core Questions We Asked
1. Why did you hire Vivid Image in the first place?
2. Do you feel you received what Vivid Image promised to deliver?
Why/why not?
3. What is one thing we could improve upon or could have done differently
for you?
4. What is one thing you appreciated most about working with us through
the process?
5. Would you recommend Vivid Image to others? Is there anything else
you would have to say about doing business with us?
Obtain Feedback from Clients

14. Bonus Questions: Depending upon your relationship with your client
and how the questioning process is going, these are two more great
questions to include:
1. Can you tell me about three other companies that you love (doing
business with)?
2. If Vivid Image was no longer in business to serve you, what phrase
would you type in your search engine to find a replacement for us?
Obtain Feedback from Clients

15. www.Google.com/ALERTS

16. What does the plan look like

17. A simple personal plan can be
helpful with or without a business
marketing plan.
Personal Plan

18. Instead of Resolutions
1. Pick three words that will help you define
your goals and experiences for the coming
year: Clarity, Experience, Growth
• Matt – Create, Motivate, Dominate.
• Lara – Simplify, Inspire, Connect.
• Alex- Focus, Create, Smile.
• Nick – Momentum, Ship, Scalability.
2. Write your definition of those three words.
Make them clear.
3. Create One Monthly Challenge with a Daily
Recipe
Personal Planning

19. Running Challenge

20. 15 Minutes a Day to Harness the Power of LinkedIn
Monday: Make Connections
Tuesday: Ask Questions
Wednesday: Answer Questions
Thursday: Gratitude
Friday: Grow
LinkedIn 30 Day Challenge

21. Your plan does not need to be
complex
Beth’s Story

22. Intoxicating Blog Posts

23. SMART Goals
Social Media and Goals

24. How do you organize your plan?

25. Calendar

26. Social Media Package:
Advanced/Premium
Social

27. • Communicate with everyone at your organization.
The biggest failure indicator is having someone who
isn’t aware of the plan and what you are trying to
accomplish.
• Set very clear expectations when you need others to
contribute and help execute the plan.
Communication and Expectations

28. • Clearly define what things you need to learn ‘better’
• Define what you can learn that you don’t know
• Locate resources to draw upon
• Use your support and help; social media facilitates
this.
Get Support

29. How do you execute you plan?

30. • Bring everything together that you’ve
collected, sorted, and organized into a
cohesive plan of attack to reach your goal.
Execute Your Plan

31. TOOL: Quick Start Guide
Execute Your Plan

32. • Somebody (at least one person) has to be
accountable to work the plan and make it
happen. While help is wonderful, it still comes
down to one person. Get too busy to blog or
don’t make your fan page a priority and there
isn’t any value to your target market.
Social Media and Goals

33. 1. Go to Facebook.com/SocialMediaBreakfastCentralMinnesota
and post your comments about this session.
2. Download notes, videos, and more on this event early next
week.
3. Invite a friend or business colleague to next months session.
4. Get involved in organizing these breakfasts – sent an email to
steve@vimm.com or call 320-587-8974.
Next Steps