14. Online Parameters that can be measured and evaluated
KPIs make the process visible, that leads to a pre-defined
business objective
different in every type of business and website
KPI = the steps to a goal
23. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high fidelity artificial
high volume high quality
This data is about WHAT This data is about WHY
24. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high fidelity artificial
high volume high quality
This data is about WHAT This data is about WHY
25. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high fidelity artificial
high volume high quality
This data is about WHAT This data is about WHY
26. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high fidelity artificial
high volume high quality
This data is about WHAT This data is about WHY
27. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high fidelity artificial
high volume high quality
This data is about WHAT This data is about WHY
28. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high fidelity artificial
high volume high quality
This data is about WHAT This data is about WHY
39. Profiles & Filters
• implement the new GAsync code
• re-publish the extra speed & social code line
• all domains in 1 GATC #corporateXL
• profiles & filters
• user rights & ownership
40.
41. • exclude internal IP !
• 3th party agencies
• Offline bureaus ?
• Sub domains / directories
• Exlude Virtual pageviews
42. • Rawdata profile | MASTER profile
• Separate Profiles for segment
• ‘cpc’ only
• limited geography
47. Why Track E-commerce ?
• combine visit behaviour and E-shop data
• optimize campaigns & actions based on $$$
• drive your website content to the best sellers
• Back-end = Sales / E-commerce = Marketing
52. Why use advanced segments ?
• Isolate and analyze subsets of your traffic post-data capture
• Compare segments and key performance metrics side by side
• Analyze your traffic with predefined or customized segments
• Use on historical data.
• Available in all accounts and profiles.
54. Goals & Funnels
• make the ‘interaction’ measurable
• goals = quality
• investigate the drop-outs
• look for site entries with the highest conversion%
55.
56. entering the
leaving the funnel
funnel
defined Goal
57.
58. Analytics Right Now
How long can you wait to analyse your actions ?
4 keys :
• speed = 1 to 2 seconds
• Great UI
• Same tag
• Free