14. Online Parameters that can be measured and evaluated
KPIs make the process visible, that leads to a pre-deďŹned
business objective
different in every type of business and website
KPI = the steps to a goal
23. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high ďŹdelity artiďŹcial
high volume high quality
This data is about WHAT This data is about WHY
24. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high ďŹdelity artiďŹcial
high volume high quality
This data is about WHAT This data is about WHY
25. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high ďŹdelity artiďŹcial
high volume high quality
This data is about WHAT This data is about WHY
26. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high ďŹdelity artiďŹcial
high volume high quality
This data is about WHAT This data is about WHY
27. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high ďŹdelity artiďŹcial
high volume high quality
This data is about WHAT This data is about WHY
28. Web Analytics User Experience
behavioral attitudinal
quantitative qualitative
high ďŹdelity artiďŹcial
high volume high quality
This data is about WHAT This data is about WHY
39. ProďŹles & Filters
⢠implement the new GAsync code
⢠re-publish the extra speed & social code line
⢠all domains in 1 GATC #corporateXL
⢠proďŹles & ďŹlters
⢠user rights & ownership
40.
41. ⢠exclude internal IP !
⢠3th party agencies
⢠OfďŹine bureaus ?
⢠Sub domains / directories
⢠Exlude Virtual pageviews
42. ⢠Rawdata proďŹle | MASTER proďŹle
⢠Separate ProďŹles for segment
⢠âcpcâ only
⢠limited geography
47. Why Track E-commerce ?
⢠combine visit behaviour and E-shop data
⢠optimize campaigns & actions based on $$$
⢠drive your website content to the best sellers
⢠Back-end = Sales / E-commerce = Marketing
52. Why use advanced segments ?
⢠Isolate and analyze subsets of your trafďŹc post-data capture
⢠Compare segments and key performance metrics side by sideÂ
⢠Analyze your trafďŹc with predeďŹned or customized segments
⢠Use on historical data.
⢠Available in all accounts and proďŹles.
54. Goals & Funnels
⢠make the âinteractionâ measurable
⢠goals = quality
⢠investigate the drop-outs
⢠look for site entries with the highest conversion%
55.
56. entering the
leaving the funnel
funnel
deďŹned Goal
57.
58. Analytics Right Now
How long can you wait to analyse your actions ?
4 keys :
⢠speed = 1 to 2 seconds
⢠Great UI
⢠Same tag
⢠Free