Presentation on PR photography, given to the CIPR (Chartered Institute of PR) by Steve Cook of Seeker News & Photo - www.seekerphoto.co.uk

1. Press Ready Images
Get your story noticed
Steve Cook
Seeker News & Photo

3. What’s the story?
A picture’s worth a thousand words

4. Horses for courses
Different styles

5. Plan
Write a brief
Concepts
Shots
Deadlines

6. Prepare

7. Clean
De-clutter the
environment

8. Show the best
New, new, new

9. Don’t assume
Specialists, flexibility, co-operation

10. Why use a pro?

11. Do-it-yourself?
Megapixels and flash

12. What’s the hook?
What are we trying to say?

13. Props
Support not dilute the story

14. Angles
Perspective, viewpoint, fill the frame

15. Action!
Moving still pictures

16. Where’s it going?
Different formats

17. Ingredients
Equipment
Story
Props
Angles
Action!
Audience

18. PR is all
about image

19. Press Ready Images
Steve Cook - Seeker News & Photo
www.seekernews.co.uk
www.seekerphoto.co.uk
steve@seekerphoto.co.uk