Presentation given at the CASE Communications, Marketing & Technology Conference in Boston on April 16, 2009. Before you shop for a CMS or redesign your website, you need to understand the basics of content management in higher education. This non-technical session will help you understand how to free your content from the page so it can be re-used, re-purposed and re-packaged in countless ways. You'll leave with a new way of thinking and a vision for a more dynamic, consistent and serendipitous website experience.

1. Content Management 101 J. Todd Bennett Managing Partner decimal152

2. Remember this?

3. The evolution of the college website

4. The evolution of the college website

11. Dining Services Student Affairs Math Registrar English Maintenance

12. How do we harness their expertise for everyone’s benefit?

13. It’s time to rethink how we create and publish content.

14. www.flickr.com/photos/austin2179/

15. The long neck and tail Zipf Distribution www.useit.com/alertbox/zipf.html Page views Content

16. Freeing content

18. Bios Videos Images Stories Stats News Events Projects Platform for interacting with content

21. Content Reuse: the possibilities Just 6 (2x4) bricks of the same color combine in 915,000,000 unique ways

23. The 3 Rs of Content Reuse

24. Re-use 1 piece of content, multiple contexts

25. Re-purpose use parts of a piece of content for different purposes

26. Re-package multiple documents created in multiple media types

38. Questions? Contact me: [email_address] www.twitter.com/jtoddb 404-551-3915