eCommerce in Asia, analysis & strategies
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eCommerce in Asia, analysis & strategies
- 1. E-COMMERCE IN ASIA, ANALYSIS & STRATEGIES STEPHANE PRUD’HOME, M.A. COMM, I.E.MBA APRIL 2014 - ALL RIGHTS RESERVED
- 2. IN 2014, B2C ONLINE SALES WILL HIT $525 BILLION IN ASIA HALF OF THE WORLD ONLINE SALES
- 4. POPULATION : 2,2 BILLION • CHINA 1,357,379,000 • INDONESIA 248,731,000 • JAPAN 127,350,000 • PHILIPPINES 98,000,005 • VIETNAM 89,702,000 • THAILAND 67,357,000 • SOUTH KOREA 50,394,000 • MALAYSIA 30,476,000 • NEPAL 27,224,000 • TAIWAN 23,344,000 • CAMBODIA 14,572,000 • HONG KONG 7,193,000 • LAOS 6,581,000 • SINGAPORE 5,437,000 • MACAU 593,000
- 11. ASIA: SOUTHEAST VS. NORTHEAST
- 12. CHINESE HAVEN’T INVENTED ANYTHING
- 14. E-COMMERCE IN ASIA • ECOMMERCE • MCOMMERCE • VCOMMERCE • SOCIAL ECOMMERCE • B2C, C2C, O2O, E2E, B2B
- 15. MAIN MARKETS • JAPAN • SOUTH KOREA • INDONESIA • MALAYSIA • HONG KONG / MACAU • SINGAPORE • TAIWAN • CHINA
- 16. SINGAPORE 55% OF ONLINE TRANSACTIONS ARE CROSS-BORDER.
- 17. • INTERNET PENETRATION 4,015,121 INTERNET USERS, 75.0% PENETRATION • MOBILE PENETRATION 156%, OF WHICH 3/4 ARE 3G SUBSCRIPTIONS • TABLET PENETRATION 47% OF SINGAPOREANS OWN A TABLET, COMPARED TO 17% IN 2012 • SMARTPHONE PENETRATION 88% • ONLINE SHOPPERS 52% OF INTERNET USERS SHOP ONLINE • ECOMMERCE SALES $1.3B, WITH GROWTH RATE OF 15% B2C ECOMMERCE IS EXPECTED TO CLIMB BY ALMOST 50% BETWEEN 2011 & 2015 • ECOMMERCE PENETRATION 89% OF THE POPULATION • MOBILE COMMERCE $259M (2011) A MILLION SINGAPOREANS MADE A PURCHASE THROUGH A MOBILE DEVICE IN 2011
- 18. CHINA 618 MILLION INTERNET USERS 81% OF THEM GO ONLINE THROUGH MOBILE
- 19. • INTERNET PENETRATION 564 MILLION INTERNET USERS, 47% OF THE POPULATION • MOBILE PENETRATION 90% • TABLET PENETRATION 30% PENETRATION WITHIN TIER 1 - 5 CITIES • SMARTPHONE PENETRATION 700 MILLION SMARTPHONES BY 2016 • ECOMMERCE SALES $212B ECOMMERCE SALES IN 2012, REACHING $538B BY 2015 • ECOMMERCE PENETRATION 40% OF CHINA’S 1.3B POPULATION USE THE INTERNET, WHILE 20% ARE ECOMMERCE USERS
- 21. • INTERNET PENETRATION 101.5 MILLION INTERNET USERS, 80% INTERNET PENETRATION • MOBILE PENETRATION 136.6% (98% 3G SERVICES) 66M MOBILE INTERNET, IS ESTIMATED TO INCREASE TO 93M IN 2016 (84% MOBILE INTERNET PENETRATION) • TABLET PENETRATION 11% • SMARTPHONE PENETRATION 33% • ONLINE SHOPPERS WITH 73.3M ONLINE SHOPPERS, JAPAN RANKS WORLDWIDE ON THE 3RD POSITION AFTER CHINA AND THE US 70% OF JAPANESE INTERNET USERS SHOP ONLINE, 80% HAS AN ACCOUNT ON RAKUTEN • ECOMMERCE SALES $64B ECOMMERCE SALES IN 2012, 20% OF WHICH WAS GENERATED BY MOBILE COMMERCE ($97 BILLION BY 2016) B2C ECOMMERCE SALES AT $127.8M 2012 • ECOMMERCE PENETRATION 97% • MOBILE COMMERCE 47% OF JAPAN’S ONLINE SHOPPERS USE THEIR MOBILES & TABLETS
- 23. INDONESIA 70 MILLION PEOPLE WILL ENTER MIDDLE CLASS BY 2020
- 24. MALAYSIA 72% ONLINE MERCHANTS ARE SELLING VIA THEIR OWN WEBSITE
- 27. SOUTH KOREA
- 28. HONG KONG
- 29. • INTERNET POPULATION: 4,879,000 • 85% PENETRATION • 90% HOUSEHOLD ARE CONNECTED • 85% OF ONLIN SHOPPERS ARE USING MCOMMERCE • SINGAPORE: 67% • MALAYSIA: 38% • THAILAND: 31% • PHILIPPINES: 30% • INDONESIA: 19%
- 31. THE UNIQUE CHINESE PHENOMENON BY 2020, CHINESE ECOMMERCE MARKET WILL BE BIGGER THAN AMERICAN, BRITISH, JAPONESE, GERMAN AND FRENCH MARKETS ALL TOGETHER
- 32. IS CHINESE MODEL A THREAT?
- 33. ARE WE DOING INBOUND MARKETING THE SAME WAY IN ASIA?
- 35. SOCIAL MEDIA AND SOCIAL ECOMMERCE
- 39. CONCLUSION
- 40. STEPHANE PRUD’HOME ALL RIGHTS RESERVED LINKEDIN.COM/IN/STEPRU WWW.STEPRU.COM @STEPRU