For years, marketing initiatives have felt like branded monologues, talking at people instead of with them. The advent of social media turned advertising into a conversation, where thoughts, feelings, and ideas could be communicated in real-time. In this session, we’ll explore the fundamentals of how social media has changed our behaviors and communication styles. We’ll also talk about how these things factor into a successful social strategy so that your business can build something future-proof.

1. FUTURE-PROOF SOCIAL MEDIA
BOSTON STATE OF INNOVATION 2015
Steph Parker, Instructor

2. HELLO!
I’M STEPH PARKER. WHY I’M (MOSTLY) LEGIT:
‣ Strategy at allen & gerritsen
‣ Instructor at General Assembly
‣ Works on big stuff, small stuff, B2C stuff, B2B stuff, lots of stuff
‣ You’re welcome to tweet (this is a social media workshop, after all)
‣@STEPHPARKER
‣#BOSSOI
‣@GA_BOSTON

3. LET’S TALK SOCIAL.
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

8. EXPECTATION REALITY

9. STICK TO THE BASICS.
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

10. “FUTURE-PROOFING” YOUR
SOCIAL MEDIA STRATEGY MEANS
CONSIDERING YOUR AUDIENCE.
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

11. AND THEY’RE BOMBARDED
WITH DISTRACTIONS.
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

13. PSYCHOLOGY.
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

14. FUTURE-PROOF SOCIAL MEDIA #BOSSOI
(ORGANIC) CONTENT GENERATION.
COOL
FUNNY
SMART
SENSITIVE ATTRACTIVE
SUCCESSFUL

15. FUTURE-PROOF SOCIAL MEDIA #BOSSOI
(ORGANIC) CONTENT SHARING.
COOL
FUNNY
SMART
SENSITIVE ATTRACTIVE
SUCCESSFUL

16. IF YOU CAN’T MAKE PEOPLE FEEL
SOMETHING (DESIRABLE), HOW CAN YOU
HELP THEM DO IT FOR THEMSELVES?
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

17. WHAT’S THE
VALUE PROPOSITION?
FUTURE-PROOF SOCIAL MEDIA #BOSSOI
(“WHAT’S IN IT FOR ME?”)

18. IT’S ALWAYS VALIDATION.
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

19. SOCIAL MEDIA IS A MECHANISM.
CONTENT IS THE TRIGGER.
CONSUMPTION CREATES THE EXPERIENCE.
PEOPLE GENERATE THE RESULTS.
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

20. Your future-proof strategy is people. Behaviors and habits may change, but the
motivation behind why we do them in the first place usually won’t.
TL;DR
FUTURE-PROOF SOCIAL MEDIA #BOSSOI

21. CHEERS.
‣ @stephparker
‣ stephparker.me
FUTURE-PROOF SOCIAL MEDIA #BOSSOI