How to Use LinkedIn's Publishing
Platform to Generate Leads

Page 2 1,000,000 publishers on
LinkedIn with over 130,000 posts per week published

Page 3 THE OPPORTUNITY 
Publishers represent only .25% of total LinkedIn membership  More than 1/2 of best performing posts written by everyday people  45% of readers are in upper ranks of their industries (Managers, CEO’s, Owners)

Page 4 “ LinkedIn can
provide a network effect to your best thinking. ” - Dan Roth, Executive Editor at LinkedIn

Page 5 Why Publish on
the LPP? 5 Compelling Reasons!

Page 6 1. Be viewed
as a thought leader and credible expert in your industry, market or niche 2. Reinforce your existing client/customer relationships 3. Generate new leads or prospects 4. Grow your network of connections and followers 5. Increase reach and visibility (even beyond LinkedIn)

Page 7 What to Write
About on the LPP - 7 Tips

Page 8 The LinkedIn Audience
The Working World =

Page 9 The LPP Golden
Rule Help your target audience… Learn Think Feel Achieve

Page 10 Cover universal themes
1TIP  professional development  business  marketing  career  self-improvement  leadership

Page 11 The CEO of
a benefits company writes about what every entrepreneur needs to know about Obamacare.

Page 12 Specific topics or
trends related to your industry/market /niche 2TIP

Page 13 A technology start-up
advisor writes about Tesla, oil companies, and the future of mobility.

Page 14 Personal insights and
lessons learned 3TIP “What I learned from…”

Page 15 News affecting your
industry, market or niche (Your POV) 4TIP

Page 16 Review what LinkedIn
Influencers are writing about 5TIP Bonus! Look for the trending ‘monthly’ LinkedIn Influencer hashtags #HowIHire

Page 17 Feature influencers and
experts – share their stories 6TIP

Page 18 Get ideas from
posts featured on LinkedIn Pulse channels 7TIP OWN A CHANNEL!

Page 19 Where to find
LinkedIn Pulse Channels: https://www.linkedin .com/pulse/discover

Page 20 Best Practices for
Standing Out on the LPP

Page 21 Add a Primary
Image Use an image that is relevant and unique.

Page 22 Make it Scan-able
Break your posts up with subheads and spaces.

Page 23 Tag Your Posts
Bonus: Choose relevant tags that correspond with LinkedIn Pulse channels.

Page 24 Insert a Call-to-Action
At the end of your post, include a call- to-action! (can include a hyperlinked image)

Page 25 Experiment with Word
Count and Frequency  500 – 2000 words  weekly, bi-monthly, monthly, quarterly

Page 26 Republish, Don’t Replace
(Your Blog) Republish the entire post and include mention of where published.

Page 27 Craft a Compelling
Headline  Major media outlets, popular blogs, tools  Free Tool: CoSchedule Headline Analyzer http://coschedule.com/headline-analyzer

Page 28 Killer Promotional Strategies
for Your LPP Posts

Page 29
Equity=Engagement

Page 30 Share Your LPP
Posts  multiple times (on LinkedIn)  on other social media channels  with your email list  with specific people

Page 31 Share your LPP
Posts Page  Visit your profile  Scroll down to your posts  Click “See More”  Grab your LPP Posts page URL  Share on social networks, website, email signature

Page 32 Proactively grow your
network 1st degree connections automatically follow your posts

Page 33 Revise Old Posts
 Do you have an image and call-to- action?  Do you have 3 tags?  Can the post be improved upon?

Page 34 Give LinkedIn Pulse
a Heads Up (Sparingly) Tweet the following: Tip @LinkedInPulse

Page 35 Want to learn
how to get MORE BUSINESS OPPORTUNITIES on ?

Page 36 DOWNLOAD your FREE
TIP SHEET: 9 Quick Tips to Boost Your LinkedIn Influence

Page 37 Click to access!
DOWNLOAD your FREE TIP SHEET: 9 Quick Tips to Boost Your LinkedIn Influence