How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
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Easy, simple do-it-yourself tools and tips to use the Internet and social media and networking sites to increase your insurance sales.
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How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
- 1. How to use the Internet and Social Networking sites to increase your DI sales DI: Exploring a New Dimension Boston - October 12, 2010 Stephanie Simmons
- 2. About Me
- 5. About Me
- 7. I will be your Reuben
- 13. Social Media Marketing ?
- 15. QUIZ #1 what is the best type of lead?
- 19. “ Fads” of the past…
- 20. Beyond a fad
- 25. QUIZ #2 what is the largest population on Facebook today?
- 26. social networking use ages 50-64 88% growth from 25% to 47%. ages 65+ 100% growth from 13% to 26%
- 32. Focus on You create content, current events, info, articles, new DI products, video (you post on ) DISTRIBUTED THROUGH
- 33. Content is King.
- 34. ^ good Useful. Relevent. Current. Engaging. + Links to your web site. + Keywords. ^ good
- 37. Linked in
- 38. Linked in
- 39. Twitter
- 40. + tag
- 42. Facebook
- 44. WordPress Blog STOP & THINK
- 47. MVT #1 of blogging… blog what you know
- 48. MVT #2 of blogging… include your keywords
- 50. ROI vs. ROYT
- 55. Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us for a chance to win Request Follow Up Locate Store Forward to a friend’s mobile Ca non U.S.A., Inc., headquartered in Lake Success, New York, is a leader in professional business, consumer and industrial imaging equipment. Our extensive product line and digital solutions enable businesses and consumers worldwide to capture, store, and distribute information. More about products. Watch video from CEO.
- 56. Answer the following questions for a chance to win a $25 itune gift card. Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us for a chance to win Request Follow Up Locate Store Forward to a friend’s mobile
- 61. Effectiveness of Search & Social
- 65. Questions?
Editor's Notes
- Which one is the right one? And why do we care?
- To some its just about people, to others it’s a new frontier, an entire way of life. And to some it’s abstract, its just distracting and say “id rather have one meaningful conversation instead of all this chaos. To simplify or compromise people interacting with technology interacting with people. Difference between social
- Wasn’t until the late 90’s of many to many areas – it’s unique (97-98) napsters myspace, etc… over past 5 years we’ve had the ability to now interact with my piers at more than just one to one. It’s many to many … a medium of entertainment which permits millions of people to listen to the same joke at the same time and yet still remain lonesome. - TS Eliot
- Can get your message across to people who are interested BUT Think of strategy first – platform (twitter, whatever.. Is secondary). It must fit in with your overall strategy.
- 30 years ago – 2 guys in a garage putting it in a “cigar box” so that it looks more attractive. Look at iphone – let that sink in.
- Who’s on Facebook – Actually Largest population today on facebook - is baby boomers According to Pew Internet Research, between April 2009 and May 2010 social networking use among internet users ages 50-64 nearly doubled - in other words, grew by 88% --from 25% to 47%. During the same period use among those ages 65 and older grew 100% - from 13% to 26% By comparison, social networking use among users age 18-29 grew by only 13% from 76% to 86% Even email – 90% of those 50+ read or send email.
- Very non scientific for individual DI, group DI plans or selling multi life DI plans (selling individual plans to 3 or more employees at a company, to get the employees DI at a lower cost or with very little medical questions asked). According to Council for Disability Awareness (CDA) - About 100 million workers have no private disability insurance.
- Because consumers are generally cutting down on their spending and sticking to smaller budgets, it may seem difficult right now to ask them to protect their income in the event of a disability.
- Best part – is it’s free….
- First, find out what your target audience is using Based on my experience, Importance in this order (twitter is red headed stepchild which I will get into why later) According to Council for Disability Awareness (CDA) - About 100 million workers have no private disability insurance. Starting a facebook account is just a TACTIC - it’s not the campaign. Some people get enamored with twitter and they throw out the other forms of marketing and it’s hurt them Business space vs personal space – how far can you go into facebook without having clients feel bombarded Most success stories for social media come from -movies -music -retail Its not the same as DI but its simply an arena for people to find you. TWITTER REASONING Only 10% of the Twitter users generate more than 90% of the content (a Harvard study of 3000,000 users) so LESS of an engagement community Most people post a tweet once only 74 days
- THE best sources of new business is your client base. A technique is to stay in contact with my clients one the phone. It's about them. Maybe it's a birthday, graduation, etc. that we discuss. But it's not about insurance, and it's not about asking for referrals. – APPLY THIS TO SNS Use other sites – calculators like Personal Disability Quotient or Disability Awareness Quiz at Council for Disability Awareness at www.disabilitycanhappen.org/
- Smart tip – repurpose without spending extra time
- Helps with search engine optimization
- Professional community – pure networking for business – but being DI agent is also about personal Be aware of competitive risks of divulging to much info – big group health prospect…be aware To create a new account, open a new email account (facebook, linked in)
- Tips on using Linked in Start by asking/answering questions Recommend Colleagues – like currency of social networking Great to use for background info – read before going into prospect meeting. Connect after Linked In email signature Reach out regularly, not just when you lose a job and are asking for something Don’ts Lie Spam Gossip Oversell Yourself Leave negative feedback
- (look for DI agent or DI society) You can write a micro blogs. And when someone follows him, then it shows up in THEIR twitter page. One person (geriatric care manager)used it to pose questions to people in her community to volunteer services or estate sales or garage sales. She used it to get volunteers and to tell others about the yard sale for the adult children of parents that have moved into a nursing home. Twitter is fully searchable if you don’t make it private – GOOD THING if you are careful. Hash tags
- Personal community – years ago it was MySpace – Facebook has far surpassed. GREAT FOR REFERRALS. Place for being personal, community highlights, main street parade with family planned & mention of fireworks hazards, or “my clients child one little league trophy” or “Hail storm just hit..” Largest demographic on facebook is baby boomers – more people 50 and over using facebook than teenager Keep in mind you are giving up some of your privacy (13 page privacy policy no one reads). Database shuts down, you can’t access it. Face book in particular. Friend A and Friend C are connected. If friend A and B conversation (depending on privacy setting) there is a chance that Friend C knows. Check your privacy controls. We aware. Images – skelatons are out of closet (ie crazy haired photo in grade school) your friend posts it and its out there for the world to see. Also, “crazy uncle Bob” if friend is politically charged or distasteful, you may not want to be associated.
- Blogs give you better rankings in search engine searches then your social networking site would Idea- if you don’t have a web site, start here. It’s free. And if you have a web site, supplement.
- Idea- if you don’t have a web site, start here. It’s free. And if you have a web site, supplement. Blog topic ideas (soft-sales, FAQ’s, informational): -DI Insurance and Pre-existing conditions -If your disabled, does Social security pay
- Tip to track it- Create a page on your web site that is a prospect form. Link your social media sites to that form
- Don’t be fooled - Largest demographic on facebook is baby boomers – more people 50 and over using facebook than teenagers
- Components: SMS Texting Image Recognition/ 2D Barcode Mobile website Campaign specific micro site Advertising App Development This is a unique medium. It’s micro content – consumed in small pieces. Users will not navigate 7 levels. Define your strategy Make it part of your marketing mix Targeted to the user – don’t over communicate Hire someone who knows the boundaries and how to customize to all platforms It’s unique – treat it that way Give users a choice – ask and obtain consent via opt in for all messaging programs – always give ability to opt out Keep it secure to protect their info
- Think you have most of it thought out but just think of any marketing and advertising initiative you may have and how mobile will be a component of it. If it is a direct mail piece, radio, internet etc, give the consumer the ability to interact with your product/service/brand via mobile.
- Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. ... SEO is the process of editing a web site's content and code in order to improve visibility within one or more search engines.
- Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. ...
- Cardio alone (search) Weights (social) Integrate them both to maximize your results
- Google Alerts are email updates of the latest relevant Google results (web, news, ... You can also sign in to manage your alerts. Google Alert for today ...