2. GOALS, AUDIENCE, AND
MESSAGE
• Goal for the Design: My goal was to showcase our new software, EMT
Class v2.0. I wanted to highlight to our niche market that we have
some great changes that they’ve requested. The screenshot on the
iPad encompasses those changes, ie Dashboard and the beginnings
of the class roster you see.
• The Audience: For this poster the audience would be EMS instructors
at various departments, agencies, community colleges, and
universities across the country.
• The Message: I wanted to focus on the message of organization. The
icons do a great job of accentuating that and the screenshot of the
software is clean and crisp.
