These are slides from a talk I gave at a General Assembly event hosted in Singapore on June 6th 2018, titled Talk Data to Me. Here's a link to the event page: https://generalassemb.ly/education/talk-data-to-me-learning-resources-books-for-data-analysts-and-scientists The event featured 4 speakers (myself included), all of which were practitioners working in the field of data analytics. Each speaker was asked to share a little about their career path, and to share learning resources for others looking to break into the field.

1. Stephen Tracy
Managing Director, Southeast Asia
TALK DATA TO ME
Learning resources for data analysts and scientists

2. WHO AM I

3. 3
WHO AM I
Digital
Agency
Communications
Agency
Tech
Consultancy
Data
Provider
MY CAREER
Analyst Team Lead Practice Lead Management

4. DATA, IN REAL LIFE

5. 5
DATA, IN REAL LIFE
2 EXAMPLES
Digital / Business
Transformation
Marketing /
Communications
Optimization

6. 6
DIGITAL / BUSINESS TRANSFORMATION

7. 7
DIGITAL / BUSINESS TRANSFORMATION

8. 8
DIGITAL / BUSINESS TRANSFORMATION
“By 2009, [Netflix] had over 100,000 DVD titles and 10 million
customers. It could have continued on its trajectory. But, it didn’t.
Netflix innovation focused on two dimensions: logistics and
analytics.”
- N. Venkat Venkatraman, Professor at Boston University Questrom School of Business
https://medium.com/@nvenkatraman/netflix-a-case-of-transformation-for-the-digital-future-4ef612c8d8b
Read More

9. 9
DIGITAL / BUSINESS TRANSFORMATION
“By 2009, [Netflix] had over 100,000 DVD titles and 10 million
customers. It could have continued on its trajectory. But, it didn’t.
Netflix innovation focused on two dimensions: logistics and
analytics.”
- N. Venkat Venkatraman, Professor at Boston University Questrom School of Business
https://medium.com/@nvenkatraman/netflix-a-case-of-transformation-for-the-digital-future-4ef612c8d8b
Read More

10. 10
MARKETING / COMMS OPTIMIZATION
Samsung Note Consumer Buzz: Singapore
1 First cases of
exploding Note 7
reported on Aug
25th, 2016
2 Samsung
suspends sales
of Note 7 on
Sept 2nd
3 Samsung
announces
product recall
on Sept 15th,
offering to
exchange
affected phones
Samsung issues
full recall on
October 11th and
permanently
ceases
production of
Note 7
4
-40.0
-30.0
-20.0
-10.0
0.0
10.0
20.0
1
3
2
4
Samsung runs
full page ad in 3
major U.S.
newspapers
apologizing for
incident on Nov
7th
5
5
6
7
Samsung unveils
the Note 8 at its
annual
Unpacked event
on Aug 23rd,
2017
6 Samsung Note 8
officially
released on Sept
15
7

11. 11
MARKETING / COMMS OPTIMIZATION

12. 12
MARKETING / COMMS OPTIMIZATION
-40
-30
-20
-10
0
10
20
30
40
50
60
70
Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18
ImpressionScore
Samsung United Volkswagen
Brand Crisis in Context: Samsung vs Volkswagen vs United Impression Scores in the US
2
Volkswagen emissions
scandal
1
2
3
1
Samsung exploding Note
7 battery scandal
3
United Airlines Flight 3411
scandal

13. SOME TIPS & RESOURCES

14. 14
get
inspiredone

15. 15
GET INSPIRED
Evan Sinar
@EvanSinar
Chief Scientist & VP at
Development Dimensions
International
Nancy Duarte
@nancyduarte
Speaker, CEO @ Duarte
and author of awesome
books like slide:ology and
Resonate.
Nathan Yau
@flowingdata
Phd in statistics,
information designer and
founder of
Edward Tufte
@EdwardTufte
Statistician and professor
emeritus of political
science, statistics, and
computer science at Yale
University
Cole Knaflic
@storywithdata
Author, information
designer and founder of

16. 16
GET INSPIRED
Giorgia Lupi &
Stefanie Posavec
@deardata
Artists, information
designers and award
winning creators and
authors of
Annie Cushing
@AnnieCushing
Author, teacher, blogger
on all things data
processing and Excel, and
founder of
Hans Rosling
@HansRosling
The late Hans Rosling,
physician, academic,
statistician, public speaker
and change-maker.
David McCandless
@mccandelish
Data-journalist,
information designer and
founder of
Alberto Cairo
@albertocairo
Author, information
designer and founder of

17. 17
GET INSPIRED
Robert Kosara
@Robert Kosara
Data visualization and
visual storyteller, research
scientist at Tableau,
academic and founder of
David Spiegelhalter
@d_Spiegel
Statistician, communicator
about evidence, risk,
probability, chance,
uncertainty, etc. Chair, Winton
Centre for Risk and Evidence
Communication.
Krisztina Szűcs
@szucsi
Award wining information
designer and
founder/creator of
Avinash Kaushik
@avinash
Entrepreneur, author and
public speaker, Digital
Marketing Evangelist, ex-
Google and Co-Founder,
Market Motive and

18. 18
never stop
learningtwo

19. 19
NEVER STOP LEARNING
Super Crunchers
Ian Ayres
Wrong
David H. Freedman
Thinking, fast
and slow
Daniel Kahneman
Information is
Beautiful
David McCandless
Knowledge is
Beautiful
David McCandless

20. 20
NEVER STOP LEARNING
Web Analaytics:
An Hour a Day
Avinash Kaushil
Resonate
Nancy Duarte
Flatland
Edwin A. Abbot
The Science of
Evil
Simon Baron-Cohen
Statistics Done
Wrong
Alex Reinhart

21. 21
seek truth
not validationthree

22. 22

23. 23
SEEK TRUTH NOT VALIDATION
https://analythical.com/blog/data-visualization-sins
Read More

24. 24
SEEK TRUTH NOT VALIDATION
https://analythical.com/blog/data-visualization-sins
Read More

25. 25
make the
complex
simple
four

26. 26
MAKE THE COMPLEX SIMPLE

27. 27
be a
storytellerfive

28. 28
BE A STORYTELLER
“You can have piles of facts and
still fail to resonate. It’s not the
information itself that’s important
but the emotional impact of that
information.”
“[few] grasp how to use data to tell
a meaningful story that resonates
both intellectually and emotionally
with an audience”
Nancy Duarte
Writer, Speaker, CEO
Daniel Waisberg
Analytics Advocate, Google

29. 29
BE A STORYTELLER
150
Years
Apart

30. linkedin.com/in/tracystephen
@stephen_tracy
stephen.tracy@yougov.com
analythical.com
THANK YOU