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HOW AM I DOING?
 WHEN DATA GETS UP
 CLOSE AND PERSONAL
STEPHEN P. ANDERSON
STEPHEN P.
                     ANDERSON
                         poetpainter.com




                     I help businesses with
@stephenanderson
                   ‘Product Strategy
                      & Design’ needs
www.getmentalnotes.com
How can we use {                                 } to... [goal]

                        www.getmentalnotes.com




                   www.getmentalnotes.com
Social Proof                                                                            Curiosity
                    We tend to follow the patterns of similar others                                      When teased with a small bit of interesting
                           in new or unfamiliar situations.                                              information, people will want to know more!




How can we use {                                                                        } to... [goal]
                   To put people at ease or guide a decision, find creative                            When—and what—can you hold back? Reveal just enough
                   ways to show social activity. This can be in the form of stats                     to arouse interest, then tease someone into taking the next
                   (favorited by, number of views, comments), good positive                           step. You can also arouse interest by doing something unusual
                   reviews/ testimonials, or by providing visibility into the actions                 and unexpected—people will stick around long enough to
                   or outcomes of other users’ behaviors.                                             determine what’s going on. Similarly, puzzles are intriguing.




                     See also: Bystander Effect, Testimonials, Identification                                 See also: Pattern Recognition, Badges, Gifting




                                                                                         Mental Notes Sneak Preview | Find out more at www.getmentalnotes.com




                    www.getmentalnotes.com
When Data Gets Up Close and Personal
This
presentation
          >
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
(and retweets)
When Data Gets Up Close and Personal
This
presentation
          >
3 Quick Stories
(the origins of this presentation)
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
“feedback loops that affect behavior”
When Data Gets Up Close and Personal
www.afterthemeeting.com




www.goalsmashers.com
Something new?
1.   “TEMPERANCE. Eat not to dullness; drink not to elevation.”
2.   “SILENCE. Speak not but what may benefit others or yourself; avoid trifling conversation.”
3.   “ORDER. Let all your things have their places; let each part of your business have its time.”
4.   “RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve.”
5.   “FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing.”
6.   “INDUSTRY. Lose no time; be always employ’d in something useful; cut off all unnecessary actions.”
7.   “SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.”
8.   “JUSTICE. Wrong none by doing injuries, or omitting the benefits that are your duty.”
9.   “MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve.”
10. “CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation.”
11. “TRANQUILLITY. Be not disturbed at trifles, or at accidents common or unavoidable.”
12. “CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of
    your own or another’s peace or reputation.”
13. “HUMILITY. Imitate Jesus and Socrates.”
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
2008 Personal annual report for Stephen Anderson
Jan                  Feb                      Mar               Apr                   May                   Jun                   Jul                   Aug                  Sep                   Oct                  Nov                   Dec




Austin                           Miami                           San Francisco                    Seattle                          Mountain View                    New York                         Franklin                         Minneapolis
Mar 07 to Mar 11                 Apr 10 to Apr 14                Apr 20 to Apr 22                 Aug 21 to Aug 23                 September 24                     Sep 24 to Sep 26                 Nov 06 to Nov 09                 Dec 09 to Dec 11




You took 17 trips in 2008, which added                            In 2008, you spent
up to 55,753 km or 15% of the
distance to the moon.
                                                                         323                    43
In 2008, you mostly coincided with:
                                                                  You have 52 travellers in your network. They travelled a
                                                                  total of 1,753,265 km in 2008, and everyone on Dopplr
      Kevin                                                       travelled a total of 1331.4 million km or 8.9 AU in 2008:
                                                                  the approximate distance to Saturn from the Earth as
              in Austin, Miami and San Francisco
                                                                  of January 2009.
      Peter
                                                                                Your personal velocity for 2008 was 6.36
              in Austin, Miami and Berkeley                                     km/h, which is about the same as a duck.                You spent the longest in Minneapolis, Jesse Spalding             Your carbon for 2008
                                                                                                                                        has a tip:
        Jay                                                                                                                             Lots of great farmer's markets in the summer!
                                                                  The 5 most popular cities in your network are San
              in Minneapolis                                                                                                            Minneapolis Farmer's Market on Lyndale Ave and
                                                                  Francisco, Austin, New York, Miami and Chicago.
                                                                                                                                        Cesar Chavez Ave or Nicollet Mall
      Chris                                                                                                                             http://www.mplsfarmersmarket.com/
              in Miami and San Francisco                                                                                                Mill City Farmer's Market on Chicago Ave and 2nd St.
                                                                  The furthest distance you travelled was to New York                   S
 Brandon                                                          (4,120 km from Mountain View), which is the 2nd most                  ...
                                                                  popular city on Dopplr. The shortest distance you                                                                                      6,606 kg CO2
              in Miami and San Francisco                          travelled was to Austin (322 km from Plano), which is                 See more on the city page for Minneapolis on Dopplr.             Based on figures from Fueleconomy.gov, 1 x Hummer
                                                                  the 21st most popular city on Dopplr.                                                                                                  H3 4WD truck produces nearly 10 metric tonnes of
                                                                                                                                                                                                         CO2 a year. The visualisation above uses this figure to
                                                                                                                                                                                                         illustrate your carbon from Dopplr as calculated by our
                                                                                                                                                                                                         friends at http://amee.cc and is an approximation only.

      The city images above sourced from Flickr and are used under a Creative Commons Attribution Licence: by pusgums, brickell by alexdecarvalho, Passing Under The Golden Gate Bridge by Dawn Endico, Seattle, Washington by fddi1, Apple I keyboard by Marcin
      Wichary, smokin by mudpig and Spoonbridge and Cherry by TimWilson.
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
(not new, but accelerating and spreading)
So what?
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
I think the Wii Fit represents a much
more fundamental shift....
http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
We've had other exercise equipment around the
house before, as well as gym memberships, yoga
classes, etc. None of them has been as
motivating as a simple set of exercises wrapped
in a system of game-like rewards. My wife's
experience with Wii Fit speaks volumes about
games potential to turn an often mundane
activity into entertainment that is delightful,
exploratory and highly meaningful.

            http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
We've had other exercise equipment around the
house before, as well as gym memberships, yoga
classes, etc. None of them has been as
motivating as a simple set of exercises wrapped
in a system of game-like rewards. My wife's
experience with Wii Fit speaks volumes about
games potential to turn an often mundane
activity into entertainment that is delightful,
exploratory and highly meaningful.

            http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
We've had other exercise equipment around the
 house before, as well as gym memberships, yoga
 classes, etc. None of them has been as
Could as simple
 motivating           o bset of rue ofwrapped
           this aals e texercises
 in a systemapgame-likens?
               of plicatio rewards. My wife's
business with Wii Fit speaks volumes about
 experience
 games potential to turn an often mundane
 activity into entertainment that is delightful,
 exploratory and highly meaningful.

              http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
Performance Reviews
 Hiring & Recruiting Tools
                             Time Tracking
         Invoices
Health Records       Corporate Email     Scheduling Apps

      Project Management Software

Investment Tools
                                                Sales Tracking

                                  Online Training / E-Learning

        Banking & Accounting Tools      Marketing Managemen

                    Knowledge Sharing
                                               File Manageme
                       Customer Relationship Management
“I can do what’s
 Hiring & Recruiting Tools
                                       Performance Reviews
                             Time Tracking
required ofices
        Invo me.”
Health Records       Corporate Email     Scheduling Apps

      Project Management Software

Investment Tools
                                               Sales Tracking
                               “Wow, Training / E-Leara ng
                                 Online
                                        I’m having ni
                           great time, and getting
        Banking & Accounting Tools
                               better every day!”
                                      Marketing Managemen

                   Knowledge Sharing
                                               File Manageme
                       Customer Relationship Management
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
Email + Feedback Loops?
Email + Feedback Loops?
       (a process)
Further reading...




     http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
(sheet of paper + something to write with)

What are you working
on, right now?

What are some of the
business goals associated
with your project?
What do people have to do
in order for your business to
be successful?



          brilliant question from Joshua Porter | bokardo.com
behaviors
What do people have to do
in order for your business to
be successful?



          brilliant question from Joshua Porter | bokardo.com
behaviors
What do people have to do
in order for your business to
be successful?

          business goals

          brilliant question from Joshua Porter | bokardo.com
behaviors
What do people have to do
in order for your business to
be successful?

          business goals

          brilliant question from Joshua Porter | bokardo.com
1a.
Identify specific business
goals
1a.
Identify specific business
goals
         1b.
         Identify specific pattern
                                  s
        of behavior to encoura
                                ge
        (or discourage)
Business goals
(Problems to be solved)

 I’m lousy at responding to emails in a timely fashion,
 important emails often fall through the cracks,
 I sign up for email lists I intend to read but never do,
 sifting through the avalanche of emails is only getting worse
 I’d like email to be fun, and not feel like a burden and...
 I suspect these are a universal problems, right!!?
Behaviors to encourage:

    Never open an email twice
    Read emails in the order they were received
    Answer briefly
    Respond in a timely manner
    Only check email twice a day (or once an hour)
    ...and so on
2.
Translate desired patterns
of behavior into data that
can be passively tracked
and measured
-lots   of explicit data already

-avoid   “asking” for new data

-...also    look for implicit data
 (when, where, how long, character length, etc.)
3.
Attach points to
these behaviors
+10 points for taking action!
Never open an email twice   0 for opening an email a second time.
                            -5 for opening it a 3rd time. (And so on)



 Read emails in the order   Dealing with an email in the order it
                            is received will get you +5 points.
       they were received   Skipping it will get you nothing.



                            You could set personal goals for this behavior.
           Answer briefly    10 points for keeping it under 5 sentences. -1
                            point for every sentence over 5.



 Respond within ‘x’ hours   Responding within 48 hours gets you +15 points.
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
Meh. For this email, you only got 25 out of 40 possible points.
When Data Gets Up Close and Personal
“Motivating consumer behavior through game mechanics”

          points
          levels
          scoreboards
          achievements
          badges
          assignments
human                      psychology
“Motivating consumer behavior through game mechanics”
                         appropriate challenges
          points         variable rewards
          levels
          scoreboards      pattern recognition
          achievements    curiosity
          badges          reputation & identity
          assignments
                            social proof
                            surprise
                            status
                           feedback loops
                            etc.
4.
Translate points into a
periodic score and other
useful information
A+
A+
F inal Score


                                           73%
                                           YO U R A F T E R T H E M E E T I N G S C O R E :

                                                                                              By completing the 3 outstanding commitments (2 of which
                                      *                                                       are overdue!), you can raise this score to 92%.
                                                                                              A perfect score is not possible for this meeting due to several
                                                                                              slow responses. Try to work on this in the future.


                                                                                                  D E L I V E RY:




T H I S S C O R E I S A FA C T O R O F :



 – decisions made
 – commitments made (and kept)
 – commitments completed as promised
 – timely responses to all requests

Commitments agreed to be completed
after today’s date do not count against
the group score.




                                                 www.afterthemeeting.com
When Data Gets Up Close and Personal
5.
Display the score
in a fun way
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
“Personal Velocity”
this example from:
this example from:
this example from:
this example from:
this example from:
this example from:
this example from:
When Data Gets Up Close and Personal
Ford and Honda's next-gen instrument clusters feature
  trees (a vine in Ford's case) that grow more lush as
 drivers learn to hypermile — the fine art of maximizing
                      fuel economy.
When Data Gets Up Close and Personal
After just a couple days of using
                           Fitbit, I got hooked on the idea of
                           keeping digital tabs on myself, and I
                           liked looking back at my activity log
                           over a period of time. I started taking
                           the long way walking to and from
                           my Washington, D.C., Metro stop.
                           Rather than rolling my chair over to
                           the printer to grab a printout, I stood
                           up and walked the four feet over to it
                           so I could log a few extra steps.




http://online.wsj.com/article/SB10001424052748703740004574513582518301794.html
...monitoring the bloom
                                                  was the gentle nudge
                                                  [Andrew Chen] needed to
                                                  stay on track.
                                                  “It’s a nice reminder to be
                                                  more active without being
                                                  too numeric or cold...”




http://bits.blogs.nytimes.com/2009/12/10/fitbits-motivator-a-virtual-flower/
The little flower growing represents
                              anticipation and hope that something good
                              will happen, which is the flower growing...
                              When you push that button and see the
                              change, it's instant feedback, a reward.
                              Even though the device seems simple, it's
                              tapping into a complex psychology that
                              changes people's behavior... It hits the right
                              button.
                              These kinds of feedback systems tap into
                              basic human nature... Most humans are
                              naturally wired to nurture things and be
                              rewarded for doing so...

http://www.core77.com/blog/news/captology_how_the_fitbit_pedometer_really_motivates_its_users_15582.asp
6.
Create Rules to
Translate Data into
Helpful Information
When Data Gets Up Close and Personal
“Ouch! You only responded to 38% of your
emails in a timely fashion. This may be due to
your lengthy (avg 17.4 sentences) replies.
For next month, focus on shorter responses in
a shorter timeframe.”
You responded to that email in under 2
minutes... That’s much better than your
average response time of 8.5 minutes.
Good job!
PHRASE 1

                                           PHRASE 2


     (dozens of different possible phrases)
                 www.afterthemeeting.com
7.
Set Challenges
(and rewards)
An email challenge?
personal challenges from friends

Less time to respond
         An email challenge?


less frequent checking of email

                 random limitations
   best streak
When Data Gets Up Close and Personal
Congratulations! You’ve earned the “email ninja” badge.
Congratulations! You’ve earned the “email ninja” badge.
Sidenote: 3 Kinds of Measures:




              absolute
                            relative
incremental
8.
Add social cues
When Data Gets Up Close and Personal
What would you like to know
about other (similar) people’s
email habits?
What would you like to know
about other (similar) people’s
email habits?
9.
Have fun. Make
it interesting
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
When Data Gets Up Close and Personal
Back again so soon?
      It’s only been

  3 minutes
since you last checked your email!
        (Go away!!)
Back again so soon?
      It’s only been

  3 minutes
since you last checked your email!
        (Go away!!)
What about...
10.
Test. Iterate.
Proceed with
caution.
Be careful what you’re
measuring or encouraging!
PEOPLE WANT TO FEEL GOOD
ABOUT THEMSELVES.

-Put a positive spin on your comments.
-Bad performance? Present as a problem to be solved.
-Indicate next step necessary to improve a bad situation.
-Adjust target goals per individual (vs absolute).
PEOPLE GET BORED WITH THE
“SAME OLD THING.”

-How    can you add variety, momentum, surprise,
narrative and similar ideas to your feedback?
-mix   the unexpected in with the expected
Now
what?
the idea is for a system that makes previously
invisible aspects of people’s behaviour visible,
in order to help change individual and collective
behaviour.

-Dan Hill



             http://www.cityofsound.com/blog/2008/01/the-personal-we.html
Feedback loops
  the idea is for a system that makes previously
  invisible aspects of people’s behaviour visible,
  presented in an emotionally engaging way
  in order to help change individual and collective
  behaviour.
can affect individual and collective behaviors

by suggesting and reinforcing specific goals.
  -Dan Hill



              http://www.cityofsound.com/blog/2008/01/the-personal-we.html
What are your business
Goals?

Could your application—and
users—benefit from offering
personal feedback?
“That is the best gift an educator can give—
to get somebody to become self-reflective”
—Randy Pausch, The Last Lecture
Get a feedback loop and listen to it. Your
feedback loop can be this dorky spreadsheet
thing I did or it can just be one great man
who tells you what you need to hear. The
hard part is the listening to it.
—Randy Pausch, The Last Lecture
Thanks!!                @stephenanderson



Stephen P. Anderson

www.getmentalnotes.com


                    www.poetpainter.com

            www.slideshare.net/stephenpa

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When Data Gets Up Close and Personal

  • 1. HOW AM I DOING? WHEN DATA GETS UP CLOSE AND PERSONAL STEPHEN P. ANDERSON
  • 2. STEPHEN P. ANDERSON poetpainter.com I help businesses with @stephenanderson ‘Product Strategy & Design’ needs
  • 4. How can we use { } to... [goal] www.getmentalnotes.com www.getmentalnotes.com
  • 5. Social Proof Curiosity We tend to follow the patterns of similar others When teased with a small bit of interesting in new or unfamiliar situations. information, people will want to know more! How can we use { } to... [goal] To put people at ease or guide a decision, find creative When—and what—can you hold back? Reveal just enough ways to show social activity. This can be in the form of stats to arouse interest, then tease someone into taking the next (favorited by, number of views, comments), good positive step. You can also arouse interest by doing something unusual reviews/ testimonials, or by providing visibility into the actions and unexpected—people will stick around long enough to or outcomes of other users’ behaviors. determine what’s going on. Similarly, puzzles are intriguing. See also: Bystander Effect, Testimonials, Identification See also: Pattern Recognition, Badges, Gifting Mental Notes Sneak Preview | Find out more at www.getmentalnotes.com www.getmentalnotes.com
  • 13. 3 Quick Stories (the origins of this presentation)
  • 21. “feedback loops that affect behavior”
  • 25. 1. “TEMPERANCE. Eat not to dullness; drink not to elevation.” 2. “SILENCE. Speak not but what may benefit others or yourself; avoid trifling conversation.” 3. “ORDER. Let all your things have their places; let each part of your business have its time.” 4. “RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve.” 5. “FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing.” 6. “INDUSTRY. Lose no time; be always employ’d in something useful; cut off all unnecessary actions.” 7. “SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.” 8. “JUSTICE. Wrong none by doing injuries, or omitting the benefits that are your duty.” 9. “MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve.” 10. “CLEANLINESS. Tolerate no uncleanliness in body, cloaths, or habitation.” 11. “TRANQUILLITY. Be not disturbed at trifles, or at accidents common or unavoidable.” 12. “CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.” 13. “HUMILITY. Imitate Jesus and Socrates.”
  • 30. 2008 Personal annual report for Stephen Anderson Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Austin Miami San Francisco Seattle Mountain View New York Franklin Minneapolis Mar 07 to Mar 11 Apr 10 to Apr 14 Apr 20 to Apr 22 Aug 21 to Aug 23 September 24 Sep 24 to Sep 26 Nov 06 to Nov 09 Dec 09 to Dec 11 You took 17 trips in 2008, which added In 2008, you spent up to 55,753 km or 15% of the distance to the moon. 323 43 In 2008, you mostly coincided with: You have 52 travellers in your network. They travelled a total of 1,753,265 km in 2008, and everyone on Dopplr Kevin travelled a total of 1331.4 million km or 8.9 AU in 2008: the approximate distance to Saturn from the Earth as in Austin, Miami and San Francisco of January 2009. Peter Your personal velocity for 2008 was 6.36 in Austin, Miami and Berkeley km/h, which is about the same as a duck. You spent the longest in Minneapolis, Jesse Spalding Your carbon for 2008 has a tip: Jay Lots of great farmer's markets in the summer! The 5 most popular cities in your network are San in Minneapolis Minneapolis Farmer's Market on Lyndale Ave and Francisco, Austin, New York, Miami and Chicago. Cesar Chavez Ave or Nicollet Mall Chris http://www.mplsfarmersmarket.com/ in Miami and San Francisco Mill City Farmer's Market on Chicago Ave and 2nd St. The furthest distance you travelled was to New York S Brandon (4,120 km from Mountain View), which is the 2nd most ... popular city on Dopplr. The shortest distance you 6,606 kg CO2 in Miami and San Francisco travelled was to Austin (322 km from Plano), which is See more on the city page for Minneapolis on Dopplr. Based on figures from Fueleconomy.gov, 1 x Hummer the 21st most popular city on Dopplr. H3 4WD truck produces nearly 10 metric tonnes of CO2 a year. The visualisation above uses this figure to illustrate your carbon from Dopplr as calculated by our friends at http://amee.cc and is an approximation only. The city images above sourced from Flickr and are used under a Creative Commons Attribution Licence: by pusgums, brickell by alexdecarvalho, Passing Under The Golden Gate Bridge by Dawn Endico, Seattle, Washington by fddi1, Apple I keyboard by Marcin Wichary, smokin by mudpig and Spoonbridge and Cherry by TimWilson.
  • 33. (not new, but accelerating and spreading)
  • 39. I think the Wii Fit represents a much more fundamental shift....
  • 41. We've had other exercise equipment around the house before, as well as gym memberships, yoga classes, etc. None of them has been as motivating as a simple set of exercises wrapped in a system of game-like rewards. My wife's experience with Wii Fit speaks volumes about games potential to turn an often mundane activity into entertainment that is delightful, exploratory and highly meaningful. http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
  • 42. We've had other exercise equipment around the house before, as well as gym memberships, yoga classes, etc. None of them has been as motivating as a simple set of exercises wrapped in a system of game-like rewards. My wife's experience with Wii Fit speaks volumes about games potential to turn an often mundane activity into entertainment that is delightful, exploratory and highly meaningful. http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
  • 43. We've had other exercise equipment around the house before, as well as gym memberships, yoga classes, etc. None of them has been as Could as simple motivating o bset of rue ofwrapped this aals e texercises in a systemapgame-likens? of plicatio rewards. My wife's business with Wii Fit speaks volumes about experience games potential to turn an often mundane activity into entertainment that is delightful, exploratory and highly meaningful. http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
  • 44. Performance Reviews Hiring & Recruiting Tools Time Tracking Invoices Health Records Corporate Email Scheduling Apps Project Management Software Investment Tools Sales Tracking Online Training / E-Learning Banking & Accounting Tools Marketing Managemen Knowledge Sharing File Manageme Customer Relationship Management
  • 45. “I can do what’s Hiring & Recruiting Tools Performance Reviews Time Tracking required ofices Invo me.” Health Records Corporate Email Scheduling Apps Project Management Software Investment Tools Sales Tracking “Wow, Training / E-Leara ng Online I’m having ni great time, and getting Banking & Accounting Tools better every day!” Marketing Managemen Knowledge Sharing File Manageme Customer Relationship Management
  • 52. Email + Feedback Loops? (a process)
  • 53. Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
  • 54. (sheet of paper + something to write with) What are you working on, right now? What are some of the business goals associated with your project?
  • 55. What do people have to do in order for your business to be successful? brilliant question from Joshua Porter | bokardo.com
  • 56. behaviors What do people have to do in order for your business to be successful? brilliant question from Joshua Porter | bokardo.com
  • 57. behaviors What do people have to do in order for your business to be successful? business goals brilliant question from Joshua Porter | bokardo.com
  • 58. behaviors What do people have to do in order for your business to be successful? business goals brilliant question from Joshua Porter | bokardo.com
  • 60. 1a. Identify specific business goals 1b. Identify specific pattern s of behavior to encoura ge (or discourage)
  • 61. Business goals (Problems to be solved) I’m lousy at responding to emails in a timely fashion, important emails often fall through the cracks, I sign up for email lists I intend to read but never do, sifting through the avalanche of emails is only getting worse I’d like email to be fun, and not feel like a burden and... I suspect these are a universal problems, right!!?
  • 62. Behaviors to encourage: Never open an email twice Read emails in the order they were received Answer briefly Respond in a timely manner Only check email twice a day (or once an hour) ...and so on
  • 63. 2. Translate desired patterns of behavior into data that can be passively tracked and measured
  • 64. -lots of explicit data already -avoid “asking” for new data -...also look for implicit data (when, where, how long, character length, etc.)
  • 66. +10 points for taking action! Never open an email twice 0 for opening an email a second time. -5 for opening it a 3rd time. (And so on) Read emails in the order Dealing with an email in the order it is received will get you +5 points. they were received Skipping it will get you nothing. You could set personal goals for this behavior. Answer briefly 10 points for keeping it under 5 sentences. -1 point for every sentence over 5. Respond within ‘x’ hours Responding within 48 hours gets you +15 points.
  • 69. Meh. For this email, you only got 25 out of 40 possible points.
  • 71. “Motivating consumer behavior through game mechanics” points levels scoreboards achievements badges assignments
  • 72. human psychology “Motivating consumer behavior through game mechanics” appropriate challenges points variable rewards levels scoreboards pattern recognition achievements curiosity badges reputation & identity assignments social proof surprise status feedback loops etc.
  • 73. 4. Translate points into a periodic score and other useful information
  • 74. A+
  • 75. A+
  • 76. F inal Score 73% YO U R A F T E R T H E M E E T I N G S C O R E : By completing the 3 outstanding commitments (2 of which * are overdue!), you can raise this score to 92%. A perfect score is not possible for this meeting due to several slow responses. Try to work on this in the future. D E L I V E RY: T H I S S C O R E I S A FA C T O R O F : – decisions made – commitments made (and kept) – commitments completed as promised – timely responses to all requests Commitments agreed to be completed after today’s date do not count against the group score. www.afterthemeeting.com
  • 90. Ford and Honda's next-gen instrument clusters feature trees (a vine in Ford's case) that grow more lush as drivers learn to hypermile — the fine art of maximizing fuel economy.
  • 92. After just a couple days of using Fitbit, I got hooked on the idea of keeping digital tabs on myself, and I liked looking back at my activity log over a period of time. I started taking the long way walking to and from my Washington, D.C., Metro stop. Rather than rolling my chair over to the printer to grab a printout, I stood up and walked the four feet over to it so I could log a few extra steps. http://online.wsj.com/article/SB10001424052748703740004574513582518301794.html
  • 93. ...monitoring the bloom was the gentle nudge [Andrew Chen] needed to stay on track. “It’s a nice reminder to be more active without being too numeric or cold...” http://bits.blogs.nytimes.com/2009/12/10/fitbits-motivator-a-virtual-flower/
  • 94. The little flower growing represents anticipation and hope that something good will happen, which is the flower growing... When you push that button and see the change, it's instant feedback, a reward. Even though the device seems simple, it's tapping into a complex psychology that changes people's behavior... It hits the right button. These kinds of feedback systems tap into basic human nature... Most humans are naturally wired to nurture things and be rewarded for doing so... http://www.core77.com/blog/news/captology_how_the_fitbit_pedometer_really_motivates_its_users_15582.asp
  • 95. 6. Create Rules to Translate Data into Helpful Information
  • 97. “Ouch! You only responded to 38% of your emails in a timely fashion. This may be due to your lengthy (avg 17.4 sentences) replies. For next month, focus on shorter responses in a shorter timeframe.”
  • 98. You responded to that email in under 2 minutes... That’s much better than your average response time of 8.5 minutes. Good job!
  • 99. PHRASE 1 PHRASE 2 (dozens of different possible phrases) www.afterthemeeting.com
  • 102. personal challenges from friends Less time to respond An email challenge? less frequent checking of email random limitations best streak
  • 104. Congratulations! You’ve earned the “email ninja” badge.
  • 105. Congratulations! You’ve earned the “email ninja” badge.
  • 106. Sidenote: 3 Kinds of Measures: absolute relative incremental
  • 109. What would you like to know about other (similar) people’s email habits?
  • 110. What would you like to know about other (similar) people’s email habits?
  • 111. 9. Have fun. Make it interesting
  • 116. Back again so soon? It’s only been 3 minutes since you last checked your email! (Go away!!)
  • 117. Back again so soon? It’s only been 3 minutes since you last checked your email! (Go away!!)
  • 120. Be careful what you’re measuring or encouraging!
  • 121. PEOPLE WANT TO FEEL GOOD ABOUT THEMSELVES. -Put a positive spin on your comments. -Bad performance? Present as a problem to be solved. -Indicate next step necessary to improve a bad situation. -Adjust target goals per individual (vs absolute).
  • 122. PEOPLE GET BORED WITH THE “SAME OLD THING.” -How can you add variety, momentum, surprise, narrative and similar ideas to your feedback? -mix the unexpected in with the expected
  • 124. the idea is for a system that makes previously invisible aspects of people’s behaviour visible, in order to help change individual and collective behaviour. -Dan Hill http://www.cityofsound.com/blog/2008/01/the-personal-we.html
  • 125. Feedback loops the idea is for a system that makes previously invisible aspects of people’s behaviour visible, presented in an emotionally engaging way in order to help change individual and collective behaviour. can affect individual and collective behaviors by suggesting and reinforcing specific goals. -Dan Hill http://www.cityofsound.com/blog/2008/01/the-personal-we.html
  • 126. What are your business Goals? Could your application—and users—benefit from offering personal feedback?
  • 127. “That is the best gift an educator can give— to get somebody to become self-reflective” —Randy Pausch, The Last Lecture
  • 128. Get a feedback loop and listen to it. Your feedback loop can be this dorky spreadsheet thing I did or it can just be one great man who tells you what you need to hear. The hard part is the listening to it. —Randy Pausch, The Last Lecture
  • 129. Thanks!! @stephenanderson Stephen P. Anderson www.getmentalnotes.com www.poetpainter.com www.slideshare.net/stephenpa