Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
HOW AM I DOING?
 WHEN DATA GETS UP
 CLOSE AND PERSONAL
STEPHEN P. ANDERSON
STEPHEN P.
                     ANDERSON
                         poetpainter.com




                     I help business...
www.getmentalnotes.com
How can we use {                                 } to... [goal]

                        www.getmentalnotes.com




      ...
Social Proof                                                                            Curiosity
                    We t...
This
presentation
          >
(and retweets)
This
presentation
          >
3 Quick Stories
(the origins of this presentation)
“feedback loops that affect behavior”
www.afterthemeeting.com




www.goalsmashers.com
Something new?
1.   “TEMPERANCE. Eat not to dullness; drink not to elevation.”
2.   “SILENCE. Speak not but what may benefit others or you...
2008 Personal annual report for Stephen Anderson
Jan                  Feb                      Mar               Apr      ...
(not new, but accelerating and spreading)
So what?
I think the Wii Fit represents a much
more fundamental shift....
http://www.lostgarden.com/2008/06/what-actitivies-that-can-be-turned-into.html
We've had other exercise equipment around the
house before, as well as gym memberships, yoga
classes, etc. None of them ha...
We've had other exercise equipment around the
house before, as well as gym memberships, yoga
classes, etc. None of them ha...
We've had other exercise equipment around the
 house before, as well as gym memberships, yoga
 classes, etc. None of them ...
Performance Reviews
 Hiring & Recruiting Tools
                             Time Tracking
         Invoices
Health Records...
“I can do what’s
 Hiring & Recruiting Tools
                                       Performance Reviews
                   ...
Email + Feedback Loops?
Email + Feedback Loops?
       (a process)
Further reading...




     http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
(sheet of paper + something to write with)

What are you working
on, right now?

What are some of the
business goals assoc...
What do people have to do
in order for your business to
be successful?



          brilliant question from Joshua Porter ...
behaviors
What do people have to do
in order for your business to
be successful?



          brilliant question from Josh...
behaviors
What do people have to do
in order for your business to
be successful?

          business goals

          bril...
behaviors
What do people have to do
in order for your business to
be successful?

          business goals

          bril...
1a.
Identify specific business
goals
1a.
Identify specific business
goals
         1b.
         Identify specific pattern
                                  s
   ...
Business goals
(Problems to be solved)

 I’m lousy at responding to emails in a timely fashion,
 important emails often fa...
Behaviors to encourage:

    Never open an email twice
    Read emails in the order they were received
    Answer briefly
 ...
2.
Translate desired patterns
of behavior into data that
can be passively tracked
and measured
-lots   of explicit data already

-avoid   “asking” for new data

-...also    look for implicit data
 (when, where, how lo...
3.
Attach points to
these behaviors
+10 points for taking action!
Never open an email twice   0 for opening an email a second time.
                          ...
Meh. For this email, you only got 25 out of 40 possible points.
“Motivating consumer behavior through game mechanics”

          points
          levels
          scoreboards
          a...
human                      psychology
“Motivating consumer behavior through game mechanics”
                         appro...
4.
Translate points into a
periodic score and other
useful information
A+
A+
F inal Score


                                           73%
                                           YO U R A F T E R ...
5.
Display the score
in a fun way
“Personal Velocity”
this example from:
this example from:
this example from:
this example from:
this example from:
this example from:
this example from:
Ford and Honda's next-gen instrument clusters feature
  trees (a vine in Ford's case) that grow more lush as
 drivers lear...
After just a couple days of using
                           Fitbit, I got hooked on the idea of
                         ...
...monitoring the bloom
                                                  was the gentle nudge
                           ...
The little flower growing represents
                              anticipation and hope that something good
             ...
6.
Create Rules to
Translate Data into
Helpful Information
“Ouch! You only responded to 38% of your
emails in a timely fashion. This may be due to
your lengthy (avg 17.4 sentences) ...
You responded to that email in under 2
minutes... That’s much better than your
average response time of 8.5 minutes.
Good ...
PHRASE 1

                                           PHRASE 2


     (dozens of different possible phrases)
              ...
7.
Set Challenges
(and rewards)
An email challenge?
personal challenges from friends

Less time to respond
         An email challenge?


less frequent checking of email

   ...
Congratulations! You’ve earned the “email ninja” badge.
Congratulations! You’ve earned the “email ninja” badge.
Sidenote: 3 Kinds of Measures:




              absolute
                            relative
incremental
8.
Add social cues
What would you like to know
about other (similar) people’s
email habits?
What would you like to know
about other (similar) people’s
email habits?
9.
Have fun. Make
it interesting
Back again so soon?
      It’s only been

  3 minutes
since you last checked your email!
        (Go away!!)
Back again so soon?
      It’s only been

  3 minutes
since you last checked your email!
        (Go away!!)
What about...
10.
Test. Iterate.
Proceed with
caution.
Be careful what you’re
measuring or encouraging!
PEOPLE WANT TO FEEL GOOD
ABOUT THEMSELVES.

-Put a positive spin on your comments.
-Bad performance? Present as a problem ...
PEOPLE GET BORED WITH THE
“SAME OLD THING.”

-How    can you add variety, momentum, surprise,
narrative and similar ideas ...
Now
what?
the idea is for a system that makes previously
invisible aspects of people’s behaviour visible,
in order to help change in...
Feedback loops
  the idea is for a system that makes previously
  invisible aspects of people’s behaviour visible,
  prese...
What are your business
Goals?

Could your application—and
users—benefit from offering
personal feedback?
“That is the best gift an educator can give—
to get somebody to become self-reflective”
—Randy Pausch, The Last Lecture
Get a feedback loop and listen to it. Your
feedback loop can be this dorky spreadsheet
thing I did or it can just be one g...
Thanks!!                @stephenanderson



Stephen P. Anderson

www.getmentalnotes.com


                    www.poetpain...
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/
Nächste SlideShare
Wird geladen in …5
×

Further reading... http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/ When Data Gets Up Close and Personal

33.141 Aufrufe

Veröffentlicht am

Further reading...




http://johnnyholland.org/2010/01/27/when-data-gets-up-close-and-personal/

Veröffentlicht in: Design, Business, Technologie

×