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The Force Behind


Turning Design Ideas into Reality
Description:

You!ve got an idea. Maybe it!s a new idea for a web application.
Maybe it!s a new product idea you need to p...
=   Dreamer
(Video Clip - Intro from ‘Empire of Dreams’)
A year ago in a library not too
far away....
http://markup.thekraemers.com/2006/11/21/the-prototyping-of-star-wars-2/
x
     What other
lessons can we learn
  from the making of
     Star Wars?
x
     What other
lessons can we learn
  from the making of
-I won’t be quoting from SW
-there are 15 lessons

     Star W...
You are a dreamer.

                                           You have an idea.

                                        ...
Lesson Two:
           Lesson I:
TAP INTOLORUM IPSUM
         UNIVERSAL PATTERNS
When I started out making the movies,
I was working toward making it modern
mythology. I had studied anthropology
in colle...
Mythic Patterns?
Typically, the hero is the orphaned son or
royalty. Unaware of his true identity, he is
consigned to a li...
Mythic Patterns? (continued)
Along the way, the hero often encounters
a protective figure, quot;some wizard, hermit,
sheph...
Mythic Patterns? (continued)
Once he leaves the safe boundaries of the
farm, Luke can never go back. As the attack
of the ...
Different eras. Different heroes. Same mythic qualities.
“Last year's action movie is last
year's action movie. Most of them
are forgotten. Something mythical
like Star Wars endur...
What universal patterns can we tap into?
What universal patterns can we tap into?

To create a better story,
Lucas looked to anthropology.
What universal patterns can we tap into?

To create a better story,
Lucas looked to anthropology.

To create a better prod...
To become a better designer, become a
better student of human interactions...

Focus less on the end design, and more
on t...
Lesson II:
        Lesson Two:
GAIN CREDIBILITY WITH A
      LORUM IPSUM
‘COMMERCIAL’ PROJECT
e!
    e!
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                            id George Lucas
             hat 2 movies d
           W
       ...
e!
    e!
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                            id George Lucas
             hat 2 movies d
           W
       ...
X
original short won first prize at the 1967-68
National Student Film Festival

When Warner Brothers executives saw the
fini...
Coppola challenged Lucas:
‘I bet you can’t do just a silly comedy’

          “Graffiti would be cheap, it was quick,
      ...
!
3rd highest grossing film for that year

Nominated for five Academy Awards

Won a Golden Globe
After Graffiti became a big hit, they
couldn’t refuse it...

They couldn’t not do it. Just in terms
of politics and the po...
Got a big idea?
   Prove your skills with
  something smaller, first.
(this puts you in a much better position, later)
Lesson Two:
         Lesson III:
DEVELOP BUSINESS FLUENCY
      LORUM IPSUM
He didn’t care for the studio system.
But he needed it, there was no other
way of doing what he needed to do.

Gareth Wigan
To protect the other 2/3rds
              of the story
                   l
“The Star Wars Corporation will
own... all seq...
When you think of
 ‘business fluency’
what comes to mind?
Business fluency has two sides— cultural
and conceptual—and to successfully attract
investment designers need both pieces....
Lesson Two:
    Lesson IV:
FIND A PATRON
LORUM IPSUM
‘Patron’ could be...
 an outside investor

  an outside advisor

 someone high up in
  the organization
We had a meeting, and George said
well I’ve been thinking about this thing
called Star Wars...

The technology part of the...
(Video Clip - Interviews with Alan Ladd, Jr. )
Alan Ladd, Jr invested in me.
He did not invest in the movie.
And it paid off.




George Lucas
SOMEONE...
                         ld
    from the business worcounsel
providing financial support or business

         ...
Lesson V:
        Lesson Two:
ASSEMBLE THEIPSUM TEAM
     LORUM RIGHT
“First, get the right people on the bus...”
                -Jim Collins
If people are on the bus because of who
else is on the bus, then it’s much easier to
change direction...

...if you have t...
All of us had worked with each other
and were pretty good friends...

And we talked to each other on a
weekly basis just a...
In forming ILM, Lucas pulled
     people who worked on
 commercials and architectural
models – not feature film makers.

 ...
a new kind of
project needs...

           In forming ILM, Lucas pulled
              people who worked on
          comme...
a new kind of          a different
project needs...      type of person
                            lLucas pulled
        ...
a new kind of          a different
project needs...      type of person
                            lLucas pulled
        ...
The right people often
approach problems a bit
      differently...
Everybody sort of cross-trained and
worked in different techniques. That
was different than the Hollywood
system that had ...
“Broad and Deep Generalists”
                              People who are ...
                               Passionate
  ...
And in front of the camera?
I spent 6 or 7 months casting
Star Wars… I interviewed
1,000s of people




George Lucas
Lucas looked for individual
screen presence as well as
    chemistry together
He also mixed in a few
  established actors
Lesson Two:
       Lesson VI:
IT’S LORUM IPSUM
     OKAY TO BORROW
Darth Vader   Date Masamune
e!
    e!
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    i
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p                         ic film by Akira
           Name a specif
                          ...
Hidden Fortress was an influence on
Star Wars right from the very beginning…

I was searching around for a story. I had
so...
Star Wars Episode IV: A New Hope
features the exploits of C-3PO and R2-
D2, whereas the plot of The Hidden
Fortress is tol...
“
The secret to creativity
is knowing how to hide
your sources.




Albert Einstein
Video Clip - Showing how ILM matched
frame-for-frame aerial dogfights from old
WW2 films that Lucas spliced together)
It’s okay to be ‘influenced
by...’ ‘intentionally reference,
or borrow/modify very specific
        design elements.

    ...
http://www.cameronmoll.com/archives/000016.html

http://www.sitepoint.com/article/copy-great-designers-steal
Lesson VII:
CONFRONT YOUR WEAKNESSES
QUICK MINI-ASSIGNMENT:


What is something you
    are weak at?
Challenge yourself. Turn
that into an assignment.
This is from 1975:

In film school, I tended away from
storytelling; I just didn’t like it… I thought
that maybe I hated i...
Lesson VIII:
EMBRACE CONSTRAINTS
constraints force you
 to see things differently
(and often result in more creative solutions)
e!
    e!
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fz
    i
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p

                       this have
             hat does
           W
                       ...
“Graflex 3-Cell
   Flashgun”




         “Luke’s
       Lightsaber”
“Denix C96 Mauser”




“Han Solo’s
  Blaster”
(same hallway for many scenes!)
Instead of freaking out about
these constraints, embrace them.
Let them guide you. Constraints
drive innovation and force ...
Man built most nobly when
limitations were at their
greatest.

Frank Lloyd Wright:
Lesson IX:
MAKE THE INVISIBLE, VISIBLE
It wasn’t until George acted it out or
told you what a Wookie was, and
what it was going to look like, that it
started to ...
I think they were done as a
substitute for arm waving and
verbal descriptions, and to start
budget talks.
Ralph McQuarrie
...
Prototypes get people
excited. And they clarify.
http://www.flickr.com/photos/quadmod/523335664/
“The tools traditionally used to communicate
strategy— spreadsheets and powerpoint decks—
are woefully inadequate for the ...
“...because it’s pictorial, Design describes the world
in a way that is not open to many interpretations.

Designers, by m...
e!
    e!
  re
fz
    i
  r
p
       The Falcon's design is inspired by...?
e!
    e!
  re
fz
    i
  r
p
       The Falcon's design is inspired by...?

                     a hamburger, with the co...
Lesson X:
 BE PASSIONATE, BE PREPARED
TO GO AT IT ALONE, AND EXPECT
     THINGS TO GO WRONG
Few people believed in the script

2nd day of shooting, the Sahara had the first
major rainfall in 50 years!

ILM ran behi...
“
It was very hard for us to wrap
our heads around the idea of a
golden robot and a little beer
can. We just didn’t know w...
It was the first two weeks of shooting, we
had run into a lot of weather problems,
the sets had blown down, I didn’t get
e...
...they [ILM] had pretty much spent half
their budget and only produced 4 shots,
none of which I would accept.




George ...
Video Clip - footage from ‘Empire of Dreams’
showing various struggles Lucas went through...
“
“It is amazing what you can do when
you have a vision, when you have an
ambition, and when you can bend
other people’s w...
Lesson XI:
        Lesson Two:
LET THE VISION DRIVE THE
      LORUM IPSUM
      TECHNOLOGY
Three letters: ILM
“
Don’t worry about how we’re
going to do it, we just want to
see an impression of what these
scenes are going to look lik...
We started out with almost no
experience in building models in
this quantity or this type...

Grant McCune
We took the concept of motion
control... and we made it production
savvy, by tying it into a computer,
which at that point...
Focus on people and interactions. Not interfaces.
Design first. Build later.
“How do people think?
Technology should map to that.

—Rashmi Sinha
How applications are traditionally designed:


               User Interface

                          Logic


          ...
How applications are traditionally designed:


               User Interface

                          Logic


          ...
How customers view an application


          User Interface




                   Magic!




         (Visual explanatio...
How modern applications are designed:


            User Interface

                       Logic


                       ...
How modern applications are designed:


            User Interface

                       Logic


                       ...
Lesson XII:
GET THE DETAILS RIGHT / KNOW
      WHEN TO LET GO
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                             hese two fonts.
             ame either of t
           N
e!
    e!
  re
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    i
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p
                             hese two fonts.
             ame either of t
           N




 ...
“The details are not the details. They make the design.”
                      -Charles Eames
Welcome to White Space
                                                                 Lorem ipsum dolor sit amet, consec...
http://37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
I’m realistic enough to know
you have to make compromises
when filmmaking, but if I can
avoid them, I will.




George Lucas
Lesson XIII:
FOCUS ON HOW, NOT JUST WHAT
What’s the difference?
Video Clip - Showing the radical
difference between the first and final
edits of Star Wars footage
Before:




            After:




(No change in logic or data)
Obsess about
                      customer needs




                  Experience
Solution: “Experience-Based Differentia...
Obsess about customer needs, not
product features. Rather than racing
to bring new product features to
market, companies n...
Lesson XIV:
      Lesson Two:
DONT GET ATTACHED TO
   LORUM IPSUM
  YOUR FIRST IDEA
Iterate! Iterate! Iterate!
e!                   g the script for
    e!     Prior to writin
  re                   George Lucas
fz         Star Wars,...
e!                   g the script for
    e!     Prior to writin
  re                   George Lucas
fz         Star Wars,...
I wrote four entirely different
screenplays for Star Wars,
searching for just the right
ingredients, characters and
storyl...
Darth Vader originally wore a mask to
allow him to breath while space walking!

Star Wars was originally set in the 33rd
c...
In the rough and first drafts, General
Luke Skywalker is described as a large
man “apparently in his early sixties but
act...
I remember thinking that the
first script he showed me was
really good and I was sort of
curious as to why he was, you
kno...
http://garrettdimon.com/archives/2007/9/23/webmaster_jam_session_2007_again/
The iPhone developed the way a lot of
cool things do: with a false start. A few
years ago Jobs noticed how many
developmen...
Lesson XV:
EMBRACE YOUR COMMUNITY
Friends:
Francis Ford Coppola
Brian De Palma
Steven Spielberg
John Milius
Hal Barwood
Haskell Wexler
Francis Ford Coppola
...
I usually help them with their
editing and they help me in my
scriptwriting. They give me all their
ideas and comments and...
Dallas Ruby Brigade
Thanks!
ME                MY PERSONAL SITE




         THE BEST WAY TO REACH ME



Stephen P. Anderson / www.poetpainter.com
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal
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http://www.cameronmoll.com/archives/000016.html http://www.sitepoint.com/article/copy-great-designers-steal The Force Behind Star Wars: Turning Design Ideas into Reality

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Veröffentlicht in: Design, Unterhaltung & Humor
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