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WO R L D I A DA Y C HI C A GO

T HE ARCHIT EC TU R E
O F U NDERS TA N DI N G
presented by

Stephen P. Anderson

t

@stephenanderson | #WIADChi #WIAD
Strategy

aND

Stephen P.

Anderson

Product

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Deonsisuglting
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Strategy

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Stephen P.

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Stephen P.

Anderson

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What is the purpose of a map?
What is the purpose of a map?
Navigation

Orientation

Discovery

Definition

How do I get to...?

Where am I? Where
can I go from here

What is nearby?
What can I do from
here?

Where are the edges?
What are the
boundaries?

-paths and core
-iPhone navigation example
What was the purpose of this map?
…or this map?

By studying the similarities and differences between human genes and those of other
organisms, researchers can discover the functions of particular genes and identify
which genes are critical for life.
…or this map?
abigail.smith » Skill Progress
…or this map?
What is the purpose of a map?
Navigation

Orientation

Discovery

Definition

How do I get to...?

Where am I? Where
can I go from here

What is nearby?
What can I do from
here?

Where are the edges?
What are the
boundaries?

-paths and core
-iPhone navigation example
What is the purpose of a map?
Navigation

Orientation

Discovery

Definition

Understanding

How do I get to...?

Where am I? Where
can I go from here

What is nearby?
What can I do from
here?

Where are the edges?
What are the
boundaries?

What patterns do I
see? How do things
relate? What can I
infer from this?

-paths and core
-iPhone navigation example
DESIGN FOR
UNDERSTANDING

Navigation

Orientation

Discovery

Definition

Understanding

How do I get to...?

Where am I? Where
can I go from here

What is nearby?
What can I do from
here?

Where are the edges?
What are the
boundaries?

What patterns do I
see? How do things
relate? What can I
infer from this?

-paths and core

-iPhone navigation example

Learning through playful,
visual interactions.
How do we design for understanding?
When, Where and How does
Understanding occur?
When, Where and How does
Understanding occur?
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

Interactions
http://vimeo.com/36579366
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
“The approach to teaching without
words that I’m proposing makes heavy
use of interactivity and instant
informative feedback.”

STMath
http://www.creativitypost.com/education/teaching_without_words
Interactions reveal
previously unseen patterns.
Interactions reveal
previously unseen patterns.
from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
Name

User Intent

Select

mark something as interesting

Explore

show me something else

Reconfigure

show me a different arrangement

Encode

show me a different
representation

Abstract/Elaborate

show me more or less detail

Filter

show me something
conditionally

Connect

show me related items

from “Toward a Deeper Understanding of the Role of Interaction in Information Visualization”
from “Interaction and the epistemic potential of digital libraries”
3 Basic Interactions:
Conversing
conveying intended actions to a VR through language
(i.e., the mouth and talking).
Manipulating
touching, grasping, or handling visually perceptible
aspectsofaVR(i.e.,thehandsandhandling)
Navigating
moving from one location or piece of information in a
VR to another (i.e., the feet and walking).

from “Interaction and the epistemic potential of digital libraries”
3 Basic Interactions:
Conversing
conveying intended actions to a VR through language
(i.e., the mouth and talking).
Manipulating
touching, grasping, or handling visually perceptible
13 Task-Based Interactions:
aspectsofaVR(i.e.,thehandsandhandling)
Navigating
Animating
Composing
moving from one initiatingor piece of information in a creating a new VR by putting
location and, optionally,
VR to another (i.e., the feet and walking).
controlling motion in a VR.
together independent visual
elements.
Annotating
placing informative marks, or
Cutting
meta-information, on or around a
removing extraneous elements
VR.
from a VR.
Chunking
grouping independent, but related,
visual elements into a unified
visual structure.
Cloning
creating an identical copy of a VR,
in whole or in part.

Filtering
exposing, concealing, or
transforming elements of a VR
that possess certain characteristics
or match certain criteria.
Fragmenting
dismantling aVR into its
component parts.

Collecting
gathering visual elements for
future use.

from “Interaction and the epistemic potential of digital libraries”

Probing
acquiring more detailed
information from a VR.
Rearranging
altering the spatial position and/or
the orientation of a VR, or the
components within it.
Repicturing
displaying a VR in a new or
different way
Searching
looking for, or ascertaining the
position of, specific features,
elements or structures in a VR.
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

Interactions
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

Embodied Interactions
The Architecture of Understanding (World IA Day Chicago Keynote)
Everything your brain knows, it knows
because of your body (your senses)
The Architecture of Understanding (World IA Day Chicago Keynote)
Saying words like "lick, pick, and kick" activates the
corresponding brain regions associated with the mouth,
hand, and foot, respectively.
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
Thinking, then doing.
Thinking, then doing.
Thinking through doing.
PRAGMATIC

(Actions performed to bring one physically closer to a goal)

VS
EPISTEMIC ACTIONS
(Actions that use the world to improve cognition)

Thinking, then doing.
Thinking through doing.
from “Interaction and the epistemic potential of digital libraries”
When, Where and How does
Understanding occur?

through interactions
directly with information
that help reveal patterns

Embodied Interactions
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Information Environments

that help reveal patterns
“the structural design of information environments”
“the structural design of information environments”
!
“the structural design of information environments”
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
May 1955
The Architecture of Understanding (World IA Day Chicago Keynote)
!
“the structural design of information environments”
!
“the structural design of information environments”
TOOLS / OBJECTS

!

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
“The “polar bear book” as it came to be known helped a
generation of information architects and user experience
designers make sense of the Web through structure,
organization, navigation, and search. Today, much of what
we wrote remains relevant, and yet new questions arise as
the world and the Web intertwingle…
How do we rise to the new challenges of creating paths and
places that bridge physical, digital, and cognitive spaces?”
TOOLS / OBJECTS

–P E T E R M O RV I L L E

!

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

(from the foreward to Pervasive Information Architecture)

“the structural design of information environments”
The Architecture of Understanding (World IA Day Chicago Keynote)
Line between Digital and Physical is blurring
Line between Digital and Physical is blurring
The world is becoming our information environment
Line between Digital and Physical is blurring
The world is becoming our information environment
Interactions will be much richer (and complex)
Line between Digital and Physical is blurring
The world is becoming our information environment
Interactions will be much richer (and complex)

#EXCITING!!
http://vitaminsdesign.com/projects/lego-calendar/
http://www.kickstarter.com/projects/863853574/touch-board-interactivity-everywhere
Everything your brain knows, it knows
because of your body (your senses)
10 distinct sensory modalities:
1. Visual (seeing)
2. Auditory (hearing)
3. Olfactory (smelling)
4. Gustatory (tasting)
5. Vestibular (sense of balance and body movement)

Everything your brain knows, it knows
because of your body (your senses)
6. Tactile (touching)
7. Thermoreceptive (feeling temperature)
8. Proprioceptive (positioning and movement of the extremities)
9. Introceptive (body condition and organ activity)
10. Nocioceptive (feeling pain)

(from Michael Haverkamp)
Senseg
GameDesk
ht t ps :/ / www.yout ube.com / wat ch? feat ure= player_ em bedded& v= CCp_ 9 3 04 j3 Q
www.leapmotion.com
The Architecture of Understanding (World IA Day Chicago Keynote)
The really far out stuff…
The Architecture of Understanding (World IA Day Chicago Keynote)
http://vimeo.com/tangiblemedia
http://leejinha.com/ZeroN
Dan Rubin
@Dan_Rubin_NY

Enchanted objects are incredibly purpose built - and you won't
need nav or a ui #enchantobj #SXSW
Dan Rubin
@Dan_Rubin_NY

Enchanted objects are incredibly purpose built - and you won't
need nav or a ui #enchantobj #SXSW

“From Human-Computer Interaction
to Human-Information Interaction”
http://pinterest.com/stephenpa/smart-objects/
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Information Environments

that help reveal patterns
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spatial-Visual
Information Environments

that help reveal patterns
http://archive.org/details/AlanKeyD1987?start=1439.5
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spatial-Visual
Information Environments

that help reveal patterns
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spatial-Visual
Information Environments

that help reveal patterns

Internal Representations
TOOLS / OBJECTS

!

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
!

TOOLS / OBJECTS

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
TOOLS / OBJECTS

OTHER
PEOPLE

PHYSICAL
ENVIRONMENTS

“the structural design of information environments”
HEARING

TASTE

SMELL

TOUCH

VISION
(THE WORLD OUT THERE)

STIMULUS

(THE WORLD YOU PERCEIVE)

SENSORY ORGANS

PERCEPTUAL ORGAN
ICONIC
MEMORY

SHORT-TERM
MEMORY

BALANCE

Reality

PAIN

TIME

TEMPERATURE

AND
MORE!

Simulation

LONG-TERM
MEMORY
(THE WORLD YOU PERCEIVE)

(THE WORLD OUT THERE)

Reality

Simulation
PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
PERCEPTION IS YOUR (NEURAL) MAP OF REALITY
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
Your brain constructs (an experience) of reality.
Food is influenced through interaction with and between our senses.
- Bernard Lahousse
https://vimeo.com/86171854
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
http://www.happyplace.com/10999/incredibly-ill-conceived-headline-photo-pairings
Your brain constructs (an experience) of reality.
Your brain constructs (an experience) of reality.

Perception is not a process of active
absorption but of active construction based
on prior experiences and memories.
Why do we know these are all the letter A?

A A A
A
A A A A
A AA A
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
http://imjustcreative.com/unevolvedbrands/
The Architecture of Understanding (World IA Day Chicago Keynote)
The Architecture of Understanding (World IA Day Chicago Keynote)
“Message of Love from the Dolpins”
(Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree
that it depicts a man holding and kissing a
woman from behind. What if I told you that
the image in fact depicts a number of
dolphins?
In fact it depicts both - it’s all a matter of how
your brain interprets it. Kids, who are
“inexperienced” tend to see the dolphins.
Grownups tend to see the loving couple, Some
grownups can’t even see the dolphins if they
try really hard.
It’s all about what the brain expects and
knows. If you know how to see a certain
pattern, you’re more likely to see that pattern.
“Message of Love from the Dolpins”
(Message d’Amour des Dauphins)
If you look at the vase you’ll probably agree
that it depicts a man holding and kissing a
woman from behind. What if I told you that
the image in fact depicts a number of
dolphins?
In fact it depicts both - it’s all a matter of how
your brain interprets it. Kids, who are
“inexperienced” tend to see the dolphins.
Grownups tend to see the loving couple, Some
grownups can’t even see the dolphins if they
try really hard.
It’s all about what the brain expects and
knows. If you know how to see a certain
pattern, you’re more likely to see that pattern.
Changing the label on wine
bottles changes the taste

http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
brain scans confirmed that
people don't just think the
more expensive (but identical)
wine tasted better—it actually
really did taste better…

Changing the label on wine
bottles changes the taste

http://www.psychologytoday.com/blog/brainstorm/200803/is-5000-prostitute-worth-the-price
The Architecture of Understanding (World IA Day Chicago Keynote)
“How fast was the car going when
it hit the other car?”
“How fast was the car going when
it smashed into the other car?”
“How fast was the car going when
it hit the other car?”
“How fast was the car going when
it smashed into the other car?”
When, Where and How does
Understanding occur?

through interactions

Embodied Interactions

directly with information

Spatial-Visual
Information Environments

that help reveal patterns

Internal Representations
Change the way you do UX/IA work.
Change the way you do UX/IA work.
Change the way you think about
doing UX/IA work.
A map of this talk…
MACHINES TALKING TO MACHINES

INFORMATION ENVIRONMENTS
…and that whole
“pervasive IA” thing

Wearables

Digital
Things

Digital
Environments

PEOPLE
TOOLS / OBJECTS
Connected Media /
Devices

The World “Outside”

INTERACTIONS

The World “Inside”

REPRESENTATIONS

Perception & Cognition

PHYSICAL
ENVIRONMENTS
We need new maps.
We need new maps.
Maps that help us, as practictioners,
architect exciting new information systems.
We need new maps.
Maps that help us, as practictioners,
architect exciting new information systems.
Maps that celebrate and amplify
human ingenuity.
We need new maps.
Maps that help us, as practictioners,
architect exciting new information systems.
Maps that celebrate and amplify
human ingenuity.
Maps that help us to understand
what is unknown.
Thank you!
Design for
Understanding

getmentalnotes.com

Stephen P. Anderson
@stephenanderson
www.poetpainter.com | www.slideshare.net/stephenpa

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