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“Do users want applications that
work, or applications that can wrap themselves into funny shapes? I'm sure it looks really whizzy in demos, but come on, we're just trying to give user applications to help them do their jobs.”
“...it doesn't matter how pretty
your site is or how many quot;bells and whistlesquot; you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.”
“...it doesn't matter how pretty
your site is or X how many quot;bells and whistlesquot; you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.” an’t ou c Y rate Sepa from ility Usab ign. Des sual Vi
Aesthetics: quot;the science of how
things are known via the senses.quot; More than just visual design, 1. anything that appeals to the senses. More about the psychological 2. response to sensory stimulus, than the actual trigger.
“Dismissing visual design as just
a matter of making things pretty or ugly cuts off your ability to communicate with your customers... Design is a means to communicate, not mere styling.” -Luke Wroblewski
“Emotion is one of the
strongest differentiators in user experience namely because it triggers unconscious responses to a product, website, environment or interface. Our feelings strongly influence our perceptions and often frame how we think about or refer to our experiences at a later date.” -Frank Spillers http://experiencedynamics.blogs.com/site_search_usability/2004/08/design_and_emot.html
Load time is five seconds.
Which of these pre-loaders makes this ‘seem’ like a faster load time? is in peed S e of e Ey th er. hold e Be th
Which will seem to take
longer? (a) Waiting in a 20 minute line -or- (b) Waiting in 5 different lines, each lasting about 5 minutes
Which will seem to take
longer? (a) Waiting in a 20 minute line -or- (b) Waiting in 5 different lines, each lasting about 5 minutes es longer but that is “...something that tak superior to something perceived to be efficient is ut perceived differently.” that is shorter b -Don Norman
Why should we care about
personality? People identify with (or avoid) certain personalities Trust is related to personality Perception and expectations are linked with personality Consumers ‘choose’ products that are an extension of themselves We treat sufficiently advanced technology as people ...and so on
Trust + Personality + Perception.
. . presented at CHI 2007, “According to research ancy of identical search users judge the relev arch engines based on results from different se d Google coming out e brand, with Yahoo an th the study indicated on top… Participants in Google and Yahoo were that the results from ical results found through superior to ident eneric search engine.” Windows Live or a g
“Product design that provides aesthetic
appeal, pleasure and satisfaction can greatly influence the success of a product. Traditional cognitive approaches to product usability have tended to underestimate or fragment emotion from an understanding of the user experience. Affect, which is inexplicable linked to attitudes, expectations and motivations, plays a significant role in the cognition of product interaction, and therefore can be usefully treated as a design aid. Emotion influences and mediates specific aspects of interaction before, during and after the use of a product. These affective states regularly impact how a user manipulates and explores a user interface in order to support a desired cognitive state.” Products That from “Emotion as a Cognitive Artifact and the Design Implications for are Perceived As Pleasurable”
to Davidson (2003), the perception
that affect and cognition are independent, separate information processing systems is flawed. New breakthroughs in neuroscience using functional Magnetic Resonance Imaging (fMRI) have validated the assertions that cognition and emotion are a unified process. Gray et. al (2002) found that emotion and cognition ‘conjointly and equally contribute to the control of thought and behavior’.
SUBJECTIVE / QUALITATIVE Focused on
Experiences (People, Activities, Context) Meaningful Has personal signiﬁcance Pleasurable Memorable experience worth sharing Convenient THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS Super easy to use, works like I think Usable Can be used without diﬃculty Reliable Is available and accurate Functional (Useful) Works as programmed Focused on Tasks (Products, Features) OBJECTIVE / QUANTIFIABLE http://www.poetpainter.com/thoughts/article/presentation-notes-slides-for-creating-pleasurable-interfaces
gets 0% of the project
You know, 8 20% of the time. ...the remaining 20% takes completed in 80 / 20 80% of the time. This is commodity This is where you differentiate.
“Cars have been around for
ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design. Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.” from “Aesthetic-Usability Effect”, Mark Boulton http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/