Are your sales stalled, plateaued or declining? The business landscape has changed and traditional business models no longer seem to work. Business can’t grow if it doesn’t adapt or if it isn’t designed for growth. The fact is that most businesses aren’t growing today. They’re trying hard but the ideas and tactics that they’re using just aren’t working. And they don’t know why. The problem is more than a tactical one. Just changing tactics or increasing the marketing budget will not fix your revenue problem. Achieving a business growth is done by design with a clear plan. In this workshop we’ll show you the steps you can take to reenergize your business and reignite revenue growth. What Attendees Will Learn • Why their current efforts to grow seem to be falling short • How to better formulate strategic plans to adapt the company for rapid growth • Ten steps that can be employed to accelerate revenue • How to get marketing and sales working together to maximize ROI • How to stay focused on consistent growth • Practical ideas you can employ immediately to get the company back on a positive growth curve.

1. Stephen N. Davis
“Partnering With Clients to Drive
Sustainable Profitable Growth”
RE-IGNITE YOUR
BUSINESS
GROWTH
How to Grow Revenue in
any Economy

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It’s Still SCARY
Out There

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High Unemployment

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Companies Cut Back
on Marketing & Sales

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Tightened
Management Controls

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Stagnant Sales

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Strategic Planning
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87.5%
Most Plans Fail
COMPANIES FAILED TO ACHIEVE PROFITABLE
GROWTH, ALTHOUGH MORE THAN 90% HAD
DETAILED STRATEGIC PLANS.
Source: Bain Consulting Study – Harvard Business School

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Focus is on Marketing
& Sales Tactics

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That is Why You Fail
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At Strategic Planning

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Your Business Model
Does it
Still Make
Sense??

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Some Never
Challenge Status Quo

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1955 Fortune 500
Are Gone
87%

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Strategic Failures

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Some Survive
In Living Death

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ADAPTor
DIE!

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Discover the
New Reality1

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Turn & Face
Disruptive Change

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Strategic Superstars

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Re-Map the
Buyer’s Profile2

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What’s The
Buyer’s Journey?

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Buyer’s Cycle
is the Key

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Align Marketing
& Sales3

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“Your
Marketing Leads
S*CK!!!”
Sales Says

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“We Send
Qualified Leads
To Sales &
They Fall into a
Black Hole”
Marketing Says

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= $57,000
Source: IDC Sales Enablement Research
Additional Revenue Per Year
10 More Min/Week

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Source: MarketingProfs
5.4%
Faster Growth Year-to-Year Basis
Than Competition
Better Aligned

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Source: MarketingProfs
38%
Better at Closing than
Non-Aligned Competition
Close More Business

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Source: MarketingProfs
36%
Less Customer Churn
Than Competition
Less Customer Churn

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Sales & Marketing View
the World Differently

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Marketing Looks for
Mr. Right

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Sales Wants
Mr. RightNOW

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You End Up With
When There isn’t a
Common Profile

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Get Them Talking

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Jointly Define a
“Sales-Ready Lead”

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4
Refocus Marketing
to the New Reality

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Develop Sales Tools
Specific to Buying Cycle

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New Lead
Registered Lead
Phone Ready Lead
TeleQualify Leads
Sales-Validate Lead
Demo/Meet/Proposal
Enter Sales Forecast
Closed Deals
Hand Off
to Sales
BuyingCycle
Lead Nurturing
Have a Formal Lead
Management System5

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Develop a Customer
Retention Program6

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Post Mortem
On Lost Business7

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Lost Customer
Reactivation Program8

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Change is Scary

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Engage Your
Stakeholders9

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Everyone is
In SALES10

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Don’t Stifle Your
Employees

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Your Employees are
Already Out There

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Turn Employees into
Brand Ambassadors

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Employees Commit
Social Media
Gaffes
Develop Social Media
Guidelines

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Measure Everything on
Contribution to Revenue11

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Fine Tune12

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Welcome to the
New Normal

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Driving Profitable Growth

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We help companies optimize business
development and marketing; accelerate
sales; and seize the most attractive
growth opportunities.
Driving
Profitable Growth

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 CXO Advisory Group is a strategic operations advisory
and management firm comprised of proven C-level
executives with both breadth and depth of experience.
 CXO Advisory Group Team members have achieved
success in positions ranging from: President/CEO to
COO, and VPs of Sales, Marketing, Corporate
Development and Human Resources.
 Has proven success in business development and in
building US sales and distribution channels
CXO Advisory Group

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Business Strategy Services
• Audit business practices and organization
• Evaluate product and pricing strategies
• Evaluate effectiveness of sales channel
• Assess effectiveness of existing sales and marketing
programs
Market Entry Program
• Analyze competitive landscape
• Market launch strategy and plan
• Channel strategy and programs
• Establish sales channels
• Generate sales and manage relationships
• Identify and develop strategic partnerships
How Can We Help You?

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Sales Channel Management
• Review and revise sales channel strategies
• Channel partner identification, prospecting and recruitment
• Eliminate channel conflict
• Channel contract development and negotiation
Interim Management Resources
• Interim CEO, COO, CMO, CSO
• Interim VP of Sales and Marketing
• Consultant on staff
• Launch team coaches
How Can We Help You?

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Venture Advisory Services
• Fine tune operations, business strategy and market entry
• Assist with due diligence
• Strategic business assessment of portfolio companies
How Can We Help You?

61. Stephen Davis
Interim COO/VP Sales & Marketing |
Business Consultant | Sales Channel and
Business Development Expert | Author &
Speaker
Contact Information:
“Partnering With Clients to Drive
Sustainable Profitable Growth”
Phone: (508) 528-7571
Email: sdavis@cxoadvisorygroup.com
Website: www.cxoadvisorygroup.com
Linkedin: www.linkedin.com/in/stephendavis
Twitter: twitter.com/stephendaviscxo