Presented at the University of Western Australia as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics

1. (RE) Ignite the Fire IV Dr Stephen Dann School of Management Marketing and International Business, Australian National University

2. Social Marketing Let’s just take a minute…

20. When the message goes astray It’s not a bug, it’s a feature

22. When the message goes astray It’s definitely not a feature

25. When the message goes astray Peer pressure?

29. (RE) Ignite the Fire IV Dr Stephen Dann School of Management Marketing and International Business, Australian National University

31. Background

36. Where does social marketing fit?

40. Where are the research opportunities in our community?

42. The marketing of Social Marketing Branding, positioning, product definition, distribution, pricing, awareness, behavioural change

43. Fundamental social marketing theory Historical analysis, ‘Landmark articles’, Developmental milestones, Social Marketing’s SDL moment

44. Immediate Challenges Barriers, Road blocks and unexpected outcomes

47. Should marketing metrics count as evidence? Does reach, frequency and recall have a role in benchmarking ‘socially negative’ advertising?

50. To the future…

51. September 25 th , 2009 Australian Social Marketing Network Meeting RMIT

52. International Non Profit and Social Marketing Conference The Queensland Away Match Thurs 15 th July Friday 16th July 2010

53. INSM 2011 An invitation

54. International Non Profit and Social Marketing Conference The West Australia Home Game July 2011