Background briefing slides for the ANU's MKTG2023 Services Marketing assessment featuring the Exam

1. Questions? #mktg2023
@stephendann
Stephen.dann@anu.edu.au
MKTG2023
Services Marketing
Assessment Task 3: The Exam

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@stephendann
Stephen.dann@anu.edu.au
The Set up
• Two parts
• Part A: The Multiple Choice Elimination Grand
Tournament of Champions (10%)
• Part B: The MKTG2023 Services Marketing
Champion of Champions Essay Tournament (20%)
• Answer two (2) questions from a choice of three
(3). All questions are worth 10%.

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@stephendann
Stephen.dann@anu.edu.au
Minimum Mandatory Requirements
• Follow the exam instructions
• Prepare throughout the semester.
• It's more fun that way and you'll be rewarded with
marks.

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@stephendann
Stephen.dann@anu.edu.au
The Assessment Rules
• Time Length: 90 minutes, 15 minutes
perusal. (30 minute per 10%)
• Due Date: Exam period.

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@stephendann
Stephen.dann@anu.edu.au
The Terms and Conditions (Part A)
• You must address the questions that are on the
page, not the ones that you wish were on the
page.
• Do not attempt to game the multiple choice exam.
• Answer the question by selecting the best answer.
• Let go of your assumptions about multiple choice exams

6. Questions? #mktg2023
@stephendann
Stephen.dann@anu.edu.au
The Terms and Conditions (Part B)
• Theory and practice are really helpful in the
exam essay answers.
• You are invited to continue using citations and in-text
references.
• You've just spent a semester reviewing papers on
marketing theory, wrote a literature review and
answered a case study which had a mandatory
reference requirement. Go for it one more time.
• Exams are fun.

7. Questions? #mktg2023
@stephendann
Stephen.dann@anu.edu.au
The Terms and Conditions (Part B)
• Did I mention that you're going to be examined on
questions that suit a whole of semester's worth of
content, and that will let you draw on all
previous essay tasks for citations, evidence, and
support for your answers?
• It's all about the integration - the subject is build
on a framework of continual enhancement of
existing thought, so that's going to be
entertaining.
• You'll be ready. You can do this. It'll be fun.

8. Questions? #mktg2023
@stephendann
Stephen.dann@anu.edu.au
Citations?
• Absolutely.

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@stephendann
Stephen.dann@anu.edu.au
Following through…
• Questions?
• Stephen.dann@anu.edu.au
• @stephendann
• #mktg2023
• www.meetme.so/Stephendann
 Read the assessment details
 Clarify any confusion
 Work across the semester
 Work out how long is left
 Prepare a study plan
 Implement that plan
 Schedule those readings
 Review those notes
 Exam Day
 Answer the questions
 Have fun