After the heroism, collaboration: Organizational learning & the mobile space
1. Peter Samis Associate Curator Interpretation Stephanie Pau Manager Interpretation San Francisco Museum of Modern Art After the heroism, collaboration : Organizational learning & the mobile space Museums & the Web 2009 • 16 April 2009
26. Until these obstacles are removed, pre-loaded devices —even at a cost—seem to correspond to the premium cultural experience museums are expected to provide .
27. Corroboration: Our 2 Case Studies 28 18 Stops on cell phone tour 22 706 Art of Participation 19 585 246 and Counting Incoming calls/day Incoming calls/month Exhibition
30. Meanwhile, the story online & at home was different. RSS feed: 18,613 mp3/m4a downloads or 194 downloads/day Live Flash Streaming: numbers unknown
31. So what information did on-site visitors not get? Hans Haacke, News, 1969/2008
32. Content allocated exclusively to 246 Tour & AoP Tour Artist invitation to participate & comment Behind the scenes insights on how a museum collects Supplementary info re: each piece & the conditions of its production Back-story on how a work was acquired Artist voices Artwork-specific interpretation
33. On the other hand, the purpose-built & delivered multimedia tour for Frida Kahlo actually had a Halo Effect :
42. That said, that doesn’t solve all our problems. In fact, it’s the beginning of a whole new set ! Content development & Production Staffing of Distribution Points Hardware Marketing & Promotion
Interactive features available on kiosks in the learning lounge. The same feature is available in our visitor education center and on the SFMOMA website.