The document discusses using web tools and targeted communication to reactivate alumni networks. It provides statistics showing growth in online communities and member reach. The IntraWorlds platform is presented as a solution to build alumni networks through identifying and engaging alumni, creating relevant content, and achieving results for universities. Case studies describe successful implementations at the University of Munich and WHU Otto Beisheim School of Management that increased alumni engagement through a centralized online platform and community features.

1. Re-activating your alumni with Web2.0 tools and targeted communication Stephan Herrlich Managing Director IntraWorlds GmbH August 2009 Liverpool, United Kingdom CASE Conference

3. Agenda Some statistics on changes in online behaviour IntraWorlds conceptual approach and offering Case Study 1: University of Munich (LMU) Case Study 2: WHU – Otto Beisheim School of Management

4. Relative growth in reach of online sectors Nielsen reports global reach of member communities has increased from 61.4% in 12/07 to 66,8% in 12/08 – communities growing faster than any other Internet activity. Source: Nielsen Report „Global Faces and Networked Places” Reach 12/07 Reach 12/08 84,0% 85,9% 83,4% 85,2% 72,0% 73,4% 61,4% 66,8% 62,5% 65,1% Global growth in user reach by online sector (12/08 vs. 12/07)

5. Member communities across Europe Germany and Switzerland have comparatively low reach of 51% as of 12/08, but growing strongly ; Spain and Italy with top adoption rates of 73-75%. Source: Nielsen Report „Global Faces and Networked Places” 12/2007 12/2008 Importance of member communities

6. Reach of member communities by age The audience composition of Member Community websites is shifting from the young to the old – good news for alumni management. Source: N ielsen Report „ Global Faces and Networked Places” Change in Unique Audience Composition from 12/07 to 12/08

7. Agenda Some statistics on changes in online behaviour IntraWorlds conceptual approach and offering Case Study 1: University of Munich (LMU) Case Study 2: WHU – Otto Beisheim School of Management

8. IntrAlumni – solution for alumni management Community Platform User management Access groups Communities Organizational structure Content management Newsletter and Mails Social networking Registration management IntraWorlds offers its software as a service. The community platform can be extended by optional modules . Corresponding value added services are available. Software as a Service Hosting Maintenance Support Updates Security Availability

9. Home Source: IntraWorlds Demo Portal The home page acts as a dash-board and aggregates everything that is new in the community on a personal level.

10. Virtuous Circle of Community Management Identify and engage as many of your alumni as you can. Create value for your alumni through relevant content and services. Achieve results that benefit your University. IntraWorlds supports its customers in accelerating the virtuous circle of reach, content, and results.

14. Agenda Some statistics on changes in online behaviour IntraWorlds conceptual approach and offering Case Study 1: University of Munich (LMU) Case Study 2: WHU – Otto Beisheim School of Management

18. Case Study LMU: Approach illustrated (1/3) A balance was found to reap the benefits of a central alumni destination while ensuring autonomy for alumni organizations Launch 1 Launch 2 Launch 3 Wave 1 Wave 2 Wave 3 Steering Meetings Implementation waves 10 / 08 11 / 08 12 / 08 01 / 09 02 / 09 03 / 09 04 / 09

19. Case Study LMU: Approach illustrated (2/3) Network structure Design A balance was found to reap the benefits of a central alumni destination while ensuring autonomy for alumni organizations …

20. Case Study LMU: Approach illustrated (3/3) Data model All LMU networks feed from the same index of data values, but still fully control their data model

21. Case Study LMU: Results (1/3) Since the launch of the IntraWorlds platform, the number of users in the system has increased by 50% Number of users of LMU alumni portal

22. Case Study LMU: Results (2/3) Data analyses reveal true successes and allow sharing best practices. Number of users / yearly graduates Uniques in past month / total number of users Visits per unique user per month Clicks per visit Faculty A Faculty B Faculty C Faculty A Faculty B Faculty C Faculty A Faculty B Faculty C Faculty A Faculty B Faculty C

25. Agenda Some statistics on changes in online behaviour IntraWorlds conceptual approach and offering Case Study 1: University of Munich (LMU) Case Study 2: WHU – Otto Beisheim School of Management