1.
Nguyen Van Manh 2C12
Ta Quang Tu 2C12
Pham Thanh Trung 1C12

2.
Content
1. The Problem
2. The Background Knowledge
3. The Analysis Framework

3.
The Problem

4.
The Problem
o“Cultural practices lie at the heart of globalization”.
oIT development projects from outsource to
offshore
oNew risks emanating from geographical and
cultural differences
 Can the success of IT service projects be
increased by culture factor?

5.
Background
knowledge

6.
Background knowledge
The Culture: approximately 160 different definitions of culture
Definition (Schein, E., 1985):
“culture is the way in which a group of people solves problems
and settles dilemmas”
The group of people :
• Project managers
• Other team members
• Customers
• Stakeholders.

7.
Background knowledge
Culture aspects:
o National level
o Organizational level
o Professional level
Cultural Differences.
o Geographic regions
o Ethnic or religious groups
o Language
o Economic

8.
3. The Analysis
framework

9.
Iceberg Model
The three basic sectors
◦ bedrock
◦ work systems
◦ behaviors
To identify cultural differences:
◦ Answer a questionnaire for each
of these sectors.
◦ The weighted average scores
plotted on the Triangle Model.
=> individualistic or corporatist,
materialistic or communitarian
and corresponds to an open or
closed culture.

10.
• Individualism vs collectivism
– Identifies whether a culture holds individuals or the
group responsible for each member’s welfare.
Hofstede Cultural Dimensions Framework

11.
• Power distance
– Describes degree to which a culture accepts status and power
differences among its members.
Hofstede Cultural Dimensions Framework

12.
• Uncertainty
avoidance
– Identifies a culture’s
willingness to accept
uncertainty and
ambiguity about the
future.
Hofstede Cultural Dimensions Framework

13.
• Masculinity - femininity
– Describes the degree to which the culture emphasizes
competitive and achievement-oriented behavior or displays
concerns for relationships.
Hofstede Cultural Dimensions Framework

14.
Other Model
Compass Model (2 dimension):
1. Assertiveness
2. Responsiveness

15.
Thank you for listening!