Documentul este suportul vizual pentru prezentarea pe care am sustinut-o la seminarul DMF 2012 din Bucuresti (22 februarie 2012).

1. Cel mai bun Ambasador
de Brand Online
(CANDIDATUL IDEAL)
Stefan Stroe
22.02.2012

3. INFLUENȚATORI
FANI
REPUTAȚIE

5. CANDIDATUL IDEAL
ABILITATI DE
SCRIERE SI
COMUNICARE
MAGICIAN
BRAND
DIGITAL
BELIEVER
CONECTOR
ONLINE

6. PROVOCĂRILE CANDIDATULUI IDEAL
POPULARITATEA
EXCLUSIVITATEA
GRADUL DE LIBERTATE
BUZZ-UL PLĂTIT
TIME MANAGEMENT
MĂSURAREA CONTRIBUȚIEI

8. CERCETARE: INFLUENȚATORII
“Unsurprisingly, we find that the largest cascades tend to
be generated by users who have been influential in the
past and who have a large number of followers.”
“We also find that URLs that were rated more interesting
and/or elicited more positive feelings by workers on
Mechanical Turk were more likely to spread. […]”
“Finally, we consider a family of hypothetical marketing
strategies, defined by the relative cost of identifying
versus compensating potential “influencers.” We find that
although under some circumstances, the most influential
users are also the most cost-effective[…]”

9. Amazom Mechanical Turk (beta)

11. CERCETARE: INFLUENȚATORII
“Based on this classification, we find a striking concentration
of attention on Twitter, in that roughly 50% of URLs
consumed are generated by just 20K elite users, where the
media produces the most information, but celebrities are
the most followed.”
“We also find significant homophily within categories:
celebrities listen to celebrities, while bloggers listen to
bloggers etc; however, bloggers in general rebroadcast
more information than the other categories.”

12. The Conversation: Fed Up Friday
Farnoosh Torabi as OBA for ABC :
http://www.youtube.com/watch?v=-4b0DuLMXUE