Crowdsourcing Experience - Innovative Content Generation - English
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My presentation given on January 20th, 2010 at IULM University about crowdsourcing, social media and collaboration. "Beyond company / user dichotomy in enterprise communication"
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Crowdsourcing Experience - Innovative Content Generation - English
- 1. innovative content generation Beyond company / user dichotomy in enterprise communication Milan, IULM University, 20.01.2010 Stefano Maggi Digital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
- 2. crowd +outsourcing
- 3. crowd +outsourcing
- 4. a way of crafting
- 5. ideas
- 6. ideas
- 7. ideas
- 9. products
- 11. brand news and much more entertainment support ...
- 12. ? how is “crowdsourced” content created?
- 15. and from “user generated” content
- 16. and from “user generated” content
- 17. © 2009 - Stefano Maggi - http://digitalingredients.co.uk
- 18. ? is it really about aggregating content?
- 19. aggregating is the last phase of the process
- 20. “giving” is fundamental before “receiving”
- 21. recognize value http://www.flickr.com/photos/garryknight/2565937494/
- 22. build roles http://www.flickr.com/photos/tomsaint/3741010510/
- 23. inform http://www.flickr.com/photos/threephin/2199226160/
- 24. stimulate mutual support http://www.flickr.com/photos/wwworks/1384952210/
- 25. surprise http://www.flickr.com/photos/dist0rtedwave/249591602/
- 26. make it fun http://www.flickr.com/photos/mandyxclear/3591427076/
- 27. involving influencer is an opportunity
- 28. focusing on reach and affinity
- 29. © 2009 - Stefano Maggi - http://digitalingredients.co.uk
- 30. looking for different kinds of influencer
- 31. © 2009 - Stefano Maggi - http://digitalingredients.co.uk
- 32. the brand’s editorial role is crucial
- 33. © 2009 - Stefano Maggi - http://digitalingredients.co.uk
- 34. agencies can support brands
- 35. creativity planning at different levels managing collaboration execution
- 36. some agencies can help build value
- 37. together with brands and consumer
- 39. © 2009 - Stefano Maggi - http://digitalingredients.co.uk
- 40. “The more you give your idea away, the more your company is going to be worth.” Seth Godin
- 41. thanks. http://j.mp/crowdiulm Stefano Maggi Digital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi