The document discusses the rise of co-creation in designing user experiences. It notes that as the world has become more connected through social networks and mobile devices, everyone can now contribute to design. Co-creation frameworks emphasize having an experience mindset, understanding context, providing engagement platforms, and building network relationships. Challenges include maintaining quality, managing identity and privacy issues, and ensuring objectivity. However, co-creation also allows for faster design, lower costs, and empowering more people. The conclusion calls all co-creators the "new Solomons" in shaping experiences together across devices and platforms.

1. The return of SoLoMon
Kshitiz Anand | Design Strategist | @kshitiz |

2. Socialo
Localizationo
Mobilio

3. We live in
exciting times
…but its challenging too !

4. Developments in Design
Machine Power
Everyone a designer
Changing lifestyles
Exciting For a better world
Rise of Social Networks
Information on the go
Design in the boardroom

5. It took 852 days for Facebook and
780 days for Twitter
to get to 10 Million members
Google+ took 16 days to get there.
In 4 weeks time it reached 25 million users

10. Designing for mass appeal
A smaller world
Expanding domains
Rise of Publicy Challenging
Criticality of Design
Everything is monitored
Information overload

11. Exciting
+
Challenging
Complex ?

12. “Complex Systems are shaped by all the people who
use them, and in this new era of collaborative innovation,
designers are having to evolve from being the individual
authors of objects, or buildings, to being facilitators of
change amongst the large group of people.”
- John Thackara in ‘In the Bubble’

13. “Complex Systems are shaped by all the people who
use them, and in this new era of collaborative innovation,
designers are having to evolve from being the individual
authors of objects, or buildings, to being facilitators of
change amongst the large group of people.”
- John Thackara in ‘In the Bubble’

14. The world is my playground

15. But now it comprises of
Fans Tweet
Followers Retweet
Likes Sharing
DM Pictures
IM Video
Chats People
Friends Socializers
Circles Information
Hangouts Speed
Touchscreens Mobile
Tablets Networks

16. But now it comprises of
Fans Tweet
Followers Retweet
Likes Sharing
DM …and its Pictures
IM Video
Chats complicated ! People
Friends Socializers
Circles Information
Hangouts Speed
Touchscreens Mobile
Tablets Networks

17. Get me an
expert at all
this! This is too
much for me to
handle!

18. I am a UX
Who are Designer!
you? I do
What do everything!
you do?

20. You’ve got
great
skills!
We know
exactly
what we
want!
Have you met
my men and
ministers
Socialo,
Localizationo
and Mobilio?

21. See, I can do
Why can’t
this design
they let they
too. This
just let the
should be
designer do
exactly like
all the design!
this.
No your
majesty, it
should be
changed
this way!
Umm..
Actually can
we see more
options of
this?

22. Co-creating the User Experience
Consciously Sub-Consciously

23. A basis for Co-creation in Activity Theory

24. Why co-creation is happening
• Change in the way people interact
• New devices being introduced
• Rise of Globizen Community
• Want information on the fingertips
• Businesses want a say in the design
• New channels for contribution
Contd…

25. Why co-creation is happening
• Technological determinism
• Letting technology take its course
• Everyone is a designer
• High Social media awareness
• Wider adoption of Agile framework

26. I hereby give
you the
permission to
pitch in your
ideas to the
design
Too many
cooks spoil
the broth
Yay ! We have
a say in the
design!

27. Now that we
are co-
creating, we
can do things
faster!
And get this
done in lower
costs!
Yaay!!!

28. What can be co-created
• Interactions between the actors
• Stakeholders insights
• Experiences
• Strategy
• Designs
• Sharing paradigms
• Information consumption
• Information dissemination

29. The power to
the people!
Let the
co-creations
begin!

30. When & where to use it
• Online
• Offline
• The entire life-world of people
• Real time experiences
• Experience in nostalgia
• Experience in delight
• Focusing on activity rather than task

31. How co-creation happens
Business
• Regular Interaction
• Understanding of each others
limitations
• Proper communication of discussions
Designer • Different channels of communication in
person or over the technical media
• Raising a flag early in design process
Technology User

32. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-­‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).

33. Having an Experience Mindset

34. Having an Experience Mindset
• Not just Designers,
but everyone
• Not just online,
but offline too
• In larger systems
and services

35. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-­‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).

36. Understanding context of Interactions

37. Understanding context of Interactions
• Cultural factors
• Environmental
• Communal
• How people use
the stuff they use
• Direct and
Indirect usages

38. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-­‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).

39. Providing engagement platforms

40. Providing engagement platforms
• Online/Offline
• Cross platform
compatibility
• Being available
round the clock
• Community and
one-on-one

41. Co-creation Framework
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The
Power
of
Co-­‐crea.on,
(Venkat
Ramaswamy
and
Francis
J
Gouillart).

42. Network Relationships

43. Network Relationships
• Ensures better
service
• For primary and
secondary users
• Feedbacks and
discussions
• Provide Incentives

44. Co-creation of the UX
If anyone can contribute to the design
One need not be a designer to do so
THE RISE OF CROWDSOURCING PLATFORMS

45. The rise of crowdsourcing

47. Power to the people

48. Getting more for less

49. Low cost sales and marketing

50. Taking the ideas to the masses

51. Reliance on Social Media

52. Is Crowdsourcing
empowering the
co-creation process?

53. Or is Crowdsourcing is
impacting UX
(and designers) ?

54. What are the challenges?

55. The issue of Identity

56. Crowdsourcing the sense of judgment

57. The circle of Trust & Privacy issues

58. Community influences online behavior

59. Changing notion of relationships

60. Compromise on Skill Set

61. Moving towards Objectivity

62. The danger of superficial design

63. In Conclusion
• Experiences are being designed everyday,
including real time.
• Social creating and sharing of Experiences is
happening
• Evolving nature of UX complexity
• Experience spanning across devices, platforms
and immersive apps
• Our decisions are being influenced by what our
peers do

64. The challenge for the co-creators is
to keep it simple

65. So who is Solomon?

66. I. Me. You. We. Us.
…the co-creators of UX

67. “We become what we behold.
We shape our tools and then our tools
shape us.”
~Marshall McLuhan

68. Rise up the
new Solomons
Thank You.
info@kshitizanand.com
@kshitiz
kshitizanand.com