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Speaker: Marilyn Woelk
How do you create marketing materials for technical products or services while considering the normal technical communications mantra to avoid the soft, flashy advertising approach? If you work in a job where the marketing team and the technical communicators are often at odds or where most marketing materials are viewed as "not intended for technical audiences," then join us to talk about how the "Technical Communicator and Marketer Can Be Friends," or in some cases, how one person can take on both communication roles. We will discuss cases scenarios and your questions about how technical information can be wrapped in "marketing packages" such business case documents, sales materials, newsletters, and websites. We will also discuss how to write technical marketing pieces that don't scare technical audiences.