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Minimum Viable Product#leanstartup<br />Eric Ries (@ericries)<br />http://StartupLessonsLearned.blogspot.com<br />
Why do we build products?<br />Delight customers<br />Get lots of them signed up<br />Make a lot of money<br />Realize a b...
Possible Approaches<br />“Maximize chances of success”<br />build a great product with enough features that increase the o...
Minimum Viable Product<br />The minimum set of features needed to learn from earlyvangelists – visionary early adopters<br...
Minimum Viable Product<br />Visionary customers can “fill in the gaps” on missing features, if the product solves a real p...
Minimize TOTAL time through the loop<br />IDEAS<br />LEARN<br />BUILD<br />DATA<br />CODE<br />MEASURE<br />
Examples<br />Building IMVU in six months<br />2004 “Kerry vs. Bush avatar debate”<br />Lean Startup workshop<br />VIP lin...
Product Development at Lean Startup<br />Unit of Progress: Validated Learning About Customers ($$$)<br />Customer Developm...
Techniques<br />Smoke testing with landing pages, AdWords<br />SEM on five dollars a day<br />In-product split testing<br ...
Fears<br />False negative: “customers would have liked the full product, but the MVP sucks, so we abandoned the vision”<br...
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Thanks!<br /><ul><li>Startup Lessons Learned Blog Minimum Viable Product

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