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Minimum Viable Product

Eric Ries
Eric Ries
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Minimum Viable Product#leanstartup,[object Object],Eric Ries (@ericries),[object Object],http://StartupLessonsLearned.blogspot.com,[object Object]
Why do we build products?,[object Object],Delight customers,[object Object],Get lots of them signed up,[object Object],Make a lot of money,[object Object],Realize a big vision; change the world,[object Object]
Possible Approaches,[object Object],“Maximize chances of success”,[object Object],build a great product with enough features that increase the odds that customers will want it,[object Object],Problem: no feedback until the end, might be too late to adjust,[object Object], “Release early, release often”,[object Object],Get as much feedback as possible, as soon as possible,[object Object],Problem: run around in circles, chasing what customers think they want,[object Object]
Minimum Viable Product,[object Object],The minimum set of features needed to learn from earlyvangelists – visionary early adopters,[object Object],Avoid building products that nobody wants,[object Object],Maximize the learning per dollar spent,[object Object],Probably much more minimum than you think!,[object Object]
Minimum Viable Product,[object Object],Visionary customers can “fill in the gaps” on missing features, if the product solves a real problem,[object Object],Allows us to achieve a big vision in small increments without going in circles,[object Object],Requires a commitment to iteration,[object Object]
Minimize TOTAL time through the loop,[object Object],IDEAS,[object Object],LEARN,[object Object],BUILD,[object Object],DATA,[object Object],CODE,[object Object],MEASURE,[object Object]

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