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Concierge MVPLearning from early adopters at Food on the Table<br />Manuel Rosso<br />
Food on the Table helps families eat better and save money at the grocery store.<br />
We combine your family’s food preferences with sales at your local grocery store to create a meal plan and organized groce...
Why Concierge MVP?<br />If you can't get them to adopt your idea with high-touch, face-to-face service, they sure as hell ...
Finding the first 20 users<br />Leveraged relationships built in early discovery.<br />Identified mavens.  Asked them to r...
Learn First, Code Last<br />1st Interaction<br />Face to face, Out of the office.<br />Learned how they solved the problem...
Get over your vision and think simple<br />Abandoning the complexity of the large vision allowed us to focus on what reall...
What we learned<br />Don’t try to learn it all at once, break it into small steps.  (store selection, recipe selection, et...
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Learn First, Code Last<br />1st Manuel rosso concierge_mvp_-_lean_startup_sxsw

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Learn First, Code Last1st InteractionFace to face, Out of the office.Learned how they solved the problem on their own.Verbally positioned our solution as it would look like on the web but rapidly iterated based on reaction.2nd InteractionPhone conversation.Emulated the web experience through questions but clarified when necessary.Delivered recipes and grocery list through email.Further InteractionsAttempted to make it as autonomous as possible.Focused on the experience, not code.Used Google Apps as proxy for “dynamic” web pages.

Veröffentlicht in: Business

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