1. crowdtesting
using crowdfunding to
test an MVP
justin wilcox
customerDevLabs.com

2. exploring
businesses

3. Crowdfunding MVP
• Crowdfunding is like swiss cheese
• It smells good and has holes in it
• MVP sometimes stands for most
valuable player
• Crowdtesting is different than
crowdfunding
• See they have different letters in them

4. George
Bush

5. Conversion Rates

6. fool

7. Crowdfunding MVP
• This slide will be skipped over
• The slide following this one is not
intended
• To be offensive in anyway
• It’s more of an attention grabber as we
fly by it
• Here we go…

9. your
startup
isn‘t a
business
it‘s a hobby

10. your startup
opportunity cost
hobby business
$175k salary
fun
obsession profit $
costs lots $

11. i’ve
started
hobbies

12. interviewing
customers
“does it solve a problem?”
an idea…

13. paper
prototypes
“can we solve it?”
yes, it does

14. business or
a hobby?
“how much will they pay?”
our own problem

16. business or
a hobby?
“how much will they pay?”
critically important

17. savior

18. savior

20. pebble
hobby product business

21. Bounce: Be on time
Goal: $ ______
5
10
Price: $ ______
how much willpay… pay?
will they they

22. crowd funding
testing

25. A
B

26. Bounce pre-orders
$5 x 1.4% = $.07/visitor
$10 x 1.7% = $.17/visitor
before built product
sample: 5,549

27. how much will they pay?
business or
a hobby

28. crowdtesting
your product
business or
a hobby
before you build it
[clap now]

29. crowdtesting
details
tips
bit.ly/crowdtesting
justin wilcox customerDevLabs.com