1. Teaser Memorandum - BallReady Inc.
This report is solely for the use and benefit of W Co.,Ltd. and should not be relied upon by any other part
Teaser Memorandum
BallReady Inc.
March, 2016
Table of Contents
1. Company Overview 2
1.1. Outline 2
1.2. History 2
2. Key Investment Attractions 3
2.1. Smart Pet Care Service - Function of IoT Based on BallReady 4
2.2. Expected Valuation for market development 4
3. Industry Overview 5
3-1. Industrial Condition & Overlook 5
4. Financial Figures 6
4.1. Financial Information 6
4.2. Projection 6
2. Teaser Memorandum - BallReady Inc.
This report is solely for the use and benefit of W Co.,Ltd. and should not be relied upon by any other part
1. Company Overview
1.1. Outline
BallReady was incorporated in April of 2013 to become be an innovative creator of unique and
smart devices in the pet care market.
In September 2015, BallReady debuted in Korea and beginning in 2016 we began to set our
Sights on targeting the global market.
With many ideas on improving BallReady, we hope that it becomes one of the foremost IoT
smart pet care products on the market.
Description
Established 2013. 4
Type Manufacturing
Product Pet care service & device, Launched at 2015. 9
Shareholder S. K Park 52.7% & Others
Address 234, Beotkkot-ro, Geumcheon-gu, Seoul, Korea
Employee 5
1.2. History
Time Description
2013. 04 Incorporated in the name of BallReady
2013. 12.
Perform Personal angel/matching fund(Korean venture investment) & start-
up supporting business
2014. 03. Won the grand prize in smart product start-up contest in Seoul Technopark
2014. 04.
Selected in “the 2nd Brovo Restart” & Awarded technical development fund
support hosted by SK Telecom.
2014. 07. Certified as a venture company. (technologyl guaranted fund)
2014. 09. Accelerated in Orange(French global Telecom) Fab Asia
2014. 09. Won the best GMV innovation
2014. 10. Won the first prize in innovation part hosted by IITA & US MAC
2015. 05. Received the suitability enrollment certlficate of telecast equipment
2015. 07. Performed technical development supporing project by small manyfacturers
2015. 11. Won the consume best prize in small & mediun home appliance contest
2015. 11. Won the gold prize in Korean invention patent contest
2015. 12. Selected as one of 300 K-Global promising enterprises.
3. Teaser Memorandum - BallReady Inc.
This report is solely for the use and benefit of W Co.,Ltd. and should not be relied upon by any other part
2. Key Investment Attractions
2.1. Pet-care service fused existing BallReady goods
with IoT function
BallReady is building pet-care platform by fusing existing BallReady goods(automatic ball-shooting
& automatic feeding) with IOT function(Bluetooth&wifi)
4. Teaser Memorandum - BallReady Inc.
This report is solely for the use and benefit of W Co.,Ltd. and should not be relied upon by any other part
2.2. Attractive Valuation by Market Growth
- Existing BallReady goods ease managing dogs by its’ original function (ball-shooting, dogs’ response, rewarding
feeding), but the next generation goods should graft IOT-based communication technology onto data
management technology.
- The data of exercise & food quantity for dogs by BallReady will be stored in cloud server and
provided with customers by mobile or web in the form of dogs’ career & patter through data
analysis process
5. Privilege Stamp
Teaser Memorandum - BallReady Inc.
This report is solely for the use and benefit of W Co.,Ltd. and should not be relied upon by any other part
3. Industry Overview
3.1. Industrial Condition & Overlook
6. Privilege Stamp
Teaser Memorandum - BallReady Inc.
This report is solely for the use and benefit of W Co.,Ltd. and should not be relied upon by any other part
4. Financial Figures
4.1. Past Financial Figure
subject 2013.12.31 2014.12.31
Ⅰ. Sales 0 0
Ⅱ. Sales Cost 0 0
(sales cost ration) 0% 0%
Ⅲ. Gross Profit 0 0
Ⅳ. Selling And Administrative Expenses 117,625,748 268,372,390
(Depreciation) 1,613,871 1,991,784
(Amortization On Intangible Asset) 0 0
(Ratio of Selling And Administrative Expenses) 0% 0%
Ⅴ.Operating Income (117,625,748) (268,372,390)
Ⅵ. Net Income (69,606,677) (154,571,647)
EBITDA (67,992,806) (151,041,853)
EBITDA Adjustment 0 0
Adjusted EBITDA (67,992,806) (151,041,853)
(Source:: BallReady, Sale Analysis)
4.2. Projection
subject 2015 2016 2017
Sales 24,000,000 2,630,000,000 8,920,000,000
Sales Cost 10,000,000 1,540,000,000 4,580,000,000
Gross Profit 14,000,000 1,090,000,000 4,340,000,000
Gross Profit % 58.33% 41.44% 48.65%
Selling And Administrative Expenses 30,000,000 450,000,000 1,120,000,000
S&A % 125% 17.11% 12.56%
Operating Income (16,000,000) 640,000,000 3,220,000,000
Operating Income % -66.67% 24.33% 36.10%
Interest Income 12,000,000 15,000,000 15,000,000
Income Before Income Taxes (28,000,000) 625,000,000 3,205,000,000
Income Tax Expense 0 54,564,335 621,000,000
Net Income (28,000,000) 570,435,664 2,584,000,000
- Annually we are aimed at earning 26billion(PBP) in ‘16, 89billion(PBP) in ‘17 by launching a new model
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